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你的柔情,    我永远不懂 ——影响力原理 余波
课程介绍 课程主题:《你的柔情,我永远不懂-影响力原理》 课程时间:2010-4-1 16:00-18:00  (好日子) 讲  师:余 波 课程地点:上海市云岭东路599弄20号 1楼培训室 报名联络:赵青 王麟(RTX/Mail/QQ…,收到确认方可参加) 特别提醒:为保证课程效果,请配合相关确认。 通过本次课程,您将了解: ,[object Object]
为什么像宝洁这样的大公司,经常发起有奖征文比赛?
在遇到紧急情况时,什么才是最有效的求救方式?
为什么球迷在比赛输掉之后要杀死运动员和裁判员?
为什么明星的签名与名气也有某种联系?
为什么,我们很多IT人越来越热衷“翻墙”?,[object Object]
16:15-16:20
16:20-17:20
17:20-17:25
17:25-17:55
17:55-18:00
八菜一汤+餐后水果,[object Object]
你感受到了什么? 谁来分享, 感受和体会?
我们发现…… 我们不是世界的中心 换个角度,世界完全不同,我们不过宇宙中的一个尘埃。 ,[object Object],在这个过程中, 我们的脑袋是怎么工作的, 有没有什么规律?
测试用例:条件反射 用食物+条件=反射
人类有没有条件反射? 人类,你是说我们? 不会吧,我们好歹是高级动物耶, 我们有脑子,我们有判断力, 我们绝对可以抵抗                 的诱惑 让我们试试。 我要给人类的脑袋输入指令了。
试试 闭上双眼,放松 倒数5秒钟 用耳朵接受我发出的口令 尝试用大脑执行我的口令 睁开双眼
给大脑的指令 现在, 请各位告诉自己的大脑, 不要想一头红色的大象
红色大象
实验结果 作为高级动物的人类, 也存在某种特定的“条件反射” 这是一种 有规律的/盲目的机械行为/固定的行为模式 影响力是一门研究人脑工作原理的科学
条件反射的价值
条件反射之于人类的价值1 ,[object Object],[object Object],[object Object]
温馨提示
温馨提示 ,[object Object],[object Object]
顺时针右脑逆时针左脑
温馨提示3 ,[object Object],[object Object],[object Object]
你觉得影响力是什么玩意儿? 谁来, 与我们大家分享? 我的直觉在说…… 我的心告诉我…… 我的右脑显示……
出发,开始探索之旅
影响力原理一 互惠原理
条件反射模式1 情境1-1: 有一次,你过生日。你很意外,因为一个不是很有交情的朋友,送了一本书给你,祝你生日快乐。 ,[object Object]
并决定……,[object Object]
(2)你拒绝了,因为……,[object Object]
条件反射模式1 情境1-3:     周末,你去逛街,打算给自己添件行头,你进了一家商店,导购小姐会先向你推荐贵一点的商品,还是便宜的? 训练有素的销售人员, 总是先推销价格高的产品。
认知对比原理 如果我们先拿起一样重的东西,然后再拿起一样轻的东西,就会觉得后者似乎比平常轻了许多。   如果两件东西很不一样,我们往往会认为它们之间的差别比实际的更大
拒绝-退让 有一天,我接到一个电话。 “余先生你好,我是王嘉春,中宏精英部的,给您打过电话的。” “哦,你好。” “是这样子的,想看看您最近有没有时间,想去拜访一下您?” “对不起,最近比较忙。” “余先生,只要20分钟时间的。” “对不起,我有需要的时候,会联络你的。” “要不,余先生,我把资料先发给你看看,你再决定吧。” “好的。” “麻烦您报一下您常用的邮箱。。。。” “ppcode@....。要不先这样,我还有事。” “等一下,余先生。因为我们的资料很多,跟您确认一下您的婚姻状况,以便给您针对性的资料。” “已婚。”
互惠原理更多的例子? 有谁想 出来了, 互惠原理发挥作用的更多案例?
互惠原理更多的例子 ,[object Object]
免费试用
制片人对付审核的策略
上门推销索取推荐名单,[object Object]
但如果最初的好处只是一个机关、计谋,与我们打交道的就不是一个施恩者,而是一个牟利者,则不必回报。,[object Object]
条件反射模式2 情境2-1:    有些大公司,尤其是500强公司,比如宝洁,经常发起“少于25,50,100字”的征文比赛。即要求参与写一个简短的声明,“我为什么喜欢……” 那么,   公司能够从活动中获得些什么?
条件反射模式2 情境2-2:    小王每天都要乘公交车,公交车平均10分钟一班,现在已经过去了15分钟了,车子还没有来。如果你是小王,你是另外选择交通方式,还是再等5分钟看看马上会不会有下一班? ,[object Object],[object Object]
-达芬奇,[object Object]
承诺后:___%
未承诺:___%,[object Object]
一致性原理更多的例子 ,[object Object]
玩具商故意让部分玩具缺货
战俘改造计划,[object Object]
来自心灵深处的信号是一种很纯粹,很基本的感觉。我们要训练自己能够随时留意来自内心深处的声音。如果再有一次选择机会,这依然是你不二的选择吗?,[object Object]
条件反射模式3 情境3-1: 卫生队的故事 ,[object Object]
我们比以前笑得更开心了……,[object Object]
条件反射模式3——社会认同 社会认同原理指出, 我们进行是非判断的标准之一就是看别人是怎么想的,尤其是当我们要决定什么是正确的行为的时候。 心理基础:以别人的行为作为判断标准 ,[object Object],[object Object]
社会认同原理更多的例子 ,[object Object]
自杀事件的规律,[object Object]
对于多元无知这种自然的错误,我们的提醒是:永远不要完全相信社会认同这样的自动导航装置。要是不是看看窗外和仪表盘,[object Object]
提提神,请起立 祖国好, 非常好,耶
影响力原理四 喜好原理
临时客串的抱怨者  很少抱怨的你,偶然向同事发了一通牢骚,让你意外的是,那个同事居然和你一起报怨。在你印象里,他从来没有抱怨过,难道他是一个演员? 近朱者赤,近墨者黑
条件反射模式4——喜好 喜好原理指出,    人们总是愿意答应自己认识和喜爱的人提出的要求,这应该是很自然的事,没有谁会对此感到惊讶。 心理基础:人们愿意答应认识的或喜欢人的要求 ,[object Object],[object Object],[object Object]
喜好原理生效场景3 接触:哪一张照片顺眼?右边的举手。 ,[object Object],[object Object]
喜好原理生效场景6 关联1:(1)天气预报  (2)苍蝇与蛋   人们对一个事物的厌恶会波及到相关的事物上…
喜好原理生效场景7 关联2:香车美女 爱屋及乌…
喜好原理生效场景8 关联3:用餐时   人们对自己在吃东西时候所经历的人和事会更加喜欢…
喜好原理生效场景9 关联4:体育运动     当所有其它因素都一样时,你会为同性别,同文化,来自同一个地方的人加油鼓劲。而你想要证明的是,你比其他人更优秀。你为之加油的那个人就是你的代表,当他胜利的时候,你也胜利了。   我们总是希望与自己有关的运动队赢得比赛,以此来证明自己的优越…
构建喜好原理防火墙 我们不要把注意力直接放在那些让我对其他人产生过多好感的事情上,而是要把注意力放在自己是否已经对他产生了过多的好感这一事实上。如果我们发现自己对这种人的喜爱程度已经超乎寻常,那这时我们就要采取行动来保护自己了。
影响力原理五 权威原理
权威原理生效场景1 衣着: 牙膏广告 白大褂-医生-权威……
权威原理生效场景2 外部标识: 刚刚拿了驾照的你,开了一辆法拉利,车多手生开得很慢,后面跟过来一辆QQ,你觉得QQ会按喇叭不断催你吗? 一辆名车有着无穷的威慑力……
条件反射模式5——权威 权威原理指出,    即使是具有独立思考能力的成年人也会为了服从权威的命令而做出一些完全丧失理智的事情来。 心理基础:对权威的服从 ,[object Object],[object Object]
权威原理更多的例子? 有谁想 出来了, 权威原理发挥作用的更多案例?
权威原理更多的例子 ,[object Object]
穿着整齐的销售人员
砖家叫兽
博得信任的服务员,[object Object]

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你的柔情,我永远不懂-影响力原理