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iMedia Agency Summit: Scottsdale, AZ, December 6, 2015
Presentation given to Aspen Group by Joe Pych at the iMedia Agency Summit in Scottsdale, AZ on December 6, 2015
Muslimpolictics
The document discusses the influence of American Muslims in the 2012 US presidential election. It notes that 91% of American Muslims voted in 2012, higher than previous years. While Romney received only 7% of the Muslim vote, Obama received 66% due largely to his stance on issues important to Muslims like jobs, education, and civil rights. The document also discusses the perspectives of both candidates on American Muslims and debates around the construction of the Ground Zero mosque.
What We Love, Hate and Desire in Our Digital Media Jobs
Presentation given at Digiday Agency Summit March 20, 2013 in Scottsdale, AZ. Two thirds of people in digital media plan to change jobs in the next two years because they are unhappy. This survey reveals the source of unhappiness and makes recommendations to increase job satisfaction.
Recommended
iMedia Agency Summit: Scottsdale, AZ, December 6, 2015
Presentation given to Aspen Group by Joe Pych at the iMedia Agency Summit in Scottsdale, AZ on December 6, 2015
Muslimpolictics
The document discusses the influence of American Muslims in the 2012 US presidential election. It notes that 91% of American Muslims voted in 2012, higher than previous years. While Romney received only 7% of the Muslim vote, Obama received 66% due largely to his stance on issues important to Muslims like jobs, education, and civil rights. The document also discusses the perspectives of both candidates on American Muslims and debates around the construction of the Ground Zero mosque.
What We Love, Hate and Desire in Our Digital Media Jobs
Presentation given at Digiday Agency Summit March 20, 2013 in Scottsdale, AZ. Two thirds of people in digital media plan to change jobs in the next two years because they are unhappy. This survey reveals the source of unhappiness and makes recommendations to increase job satisfaction.
Pull cinema0
The document is a list of the date "Sunday, December 2, 2012" repeated 15 times. It does not contain any other information, events or details beyond repeating the same date.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
Are You Ready for the Bionic Age of Digital Media?
Presented at the October 2013 Digiday Agency Summit in Miami. As we approach the 19th anniversary of the first banner ad, Digital Media Planning is entering its third age. First, we had the “Guilded” Age. Then came the Machine Age. Recent announcements by AOL, Yahoo and Microsoft herald the start of a new era: the Bionic Age. As with every seismic shift, there will be winners and losers.
Dipositiva informatica
The document discusses bullying and its negative effects. It notes there are two types of bullying: physical and psychological. Bullying can cause depression, loneliness, low self-esteem, and in some cases, suicide. Data from 2012 shows 45% of bullying incidents were meant to annoy or bother the victim. The conclusion calls for unity against bullying.
The Happiness Gap
Here's the presentation I gave at Upstream Group's Seller Forum on 6/27/13. Bottom line: (1) more than half your employees plan to leave in next two years (2) training and career path are the keys to retention.
Digital Media Planner Happiness Project
The document discusses a presentation about digital media planning and the Digital Media Planner software. It notes that digital media planning is expensive, complicated, and currently relies heavily on manual processes in Excel. It introduces the Digital Media Planner software as a way to automate workflows and make the process easier. Key features highlighted include integration, better information and insights, an improved interface, and automation. The presentation aims to demonstrate how the new software addresses limitations of existing tools.
Introducing the Open Advertising Protocol
An overview of the Open Advertising Protocol including motivation, model, protocol, and how to get involved.
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Pull cinema0
The document is a list of the date "Sunday, December 2, 2012" repeated 15 times. It does not contain any other information, events or details beyond repeating the same date.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
Are You Ready for the Bionic Age of Digital Media?
Presented at the October 2013 Digiday Agency Summit in Miami. As we approach the 19th anniversary of the first banner ad, Digital Media Planning is entering its third age. First, we had the “Guilded” Age. Then came the Machine Age. Recent announcements by AOL, Yahoo and Microsoft herald the start of a new era: the Bionic Age. As with every seismic shift, there will be winners and losers.
Dipositiva informatica
The document discusses bullying and its negative effects. It notes there are two types of bullying: physical and psychological. Bullying can cause depression, loneliness, low self-esteem, and in some cases, suicide. Data from 2012 shows 45% of bullying incidents were meant to annoy or bother the victim. The conclusion calls for unity against bullying.
The Happiness Gap
Here's the presentation I gave at Upstream Group's Seller Forum on 6/27/13. Bottom line: (1) more than half your employees plan to leave in next two years (2) training and career path are the keys to retention.
Digital Media Planner Happiness Project
The document discusses a presentation about digital media planning and the Digital Media Planner software. It notes that digital media planning is expensive, complicated, and currently relies heavily on manual processes in Excel. It introduces the Digital Media Planner software as a way to automate workflows and make the process easier. Key features highlighted include integration, better information and insights, an improved interface, and automation. The presentation aims to demonstrate how the new software addresses limitations of existing tools.
Introducing the Open Advertising Protocol
An overview of the Open Advertising Protocol including motivation, model, protocol, and how to get involved.
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What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...
Are You Ready for the Bionic Age of Digital Media?
Are You Ready for the Bionic Age of Digital Media?