A brief guide on how to optimize creatives on digital for better conversions and higher retention. These learnings are provided as a selection of takeaways that are readily implementable as part of your company's digital strategy.
These slides were originally presented by me at the Google Startup Bootcamp, New Delhi in October 2015. They have subsequently presented at Adwords conferences at Berlin and at several other events.
What's the story?
This isn't a tale to be proud of. In the UK, the link between low socio-economic background and poor educational attainment is greater than in almost any other developed country. Nearly 50% of children claiming free school meals achieve no GCSE passes above a D grade (Cassen and Kingdon)
Educational-related inequalities have an impact throughout a child’s life. Education is linked with happiness and wellbeing and also mental and physical health and life expectancy. The more you learn, the more you earn. You are more at risk of spending time ‘not in education, employment or training’ if you have no qualifications.
Education matters to society – it is linked to crime rates and to the economy.
What's our story?
It doesn’t have to be that way. Demography doesn’t have to be destiny. This attainment gap so entrenched in our society is not inevitable. Change is possible.
At Teach First we are working in partnership with others to ensure that no child’s educational success is limited by their socio-economic background. We believe that the scale of change needed will only be achieved through the collective effort of leaders in classrooms, in schools and throughout society. Each must challenge and change the status quo child by child, classroom by classroom, school by school, community by community until educational disadvantage becomes a work of fiction, not fact.
We start by recruiting people with the potential to be inspirational teachers who embark on a rigorous two-year Leadership Development Programme. Through this they develop their teaching and leadership skills needed to raise the achievement, aspiration and access to opportunities of pupils from low-income communities. Beyond this they are motivated to tackle educational disadvantage in the long term as Teach First ambassadors.
What's your story?
Teach First cannot solve this problem alone. We work with individuals, schools, universities and businesses to achieve our aims. You too can play your role in creating a happy end to this story.
http://www.teachfirst.org.uk/tellingthestory
A brief guide on how to optimize creatives on digital for better conversions and higher retention. These learnings are provided as a selection of takeaways that are readily implementable as part of your company's digital strategy.
These slides were originally presented by me at the Google Startup Bootcamp, New Delhi in October 2015. They have subsequently presented at Adwords conferences at Berlin and at several other events.
What's the story?
This isn't a tale to be proud of. In the UK, the link between low socio-economic background and poor educational attainment is greater than in almost any other developed country. Nearly 50% of children claiming free school meals achieve no GCSE passes above a D grade (Cassen and Kingdon)
Educational-related inequalities have an impact throughout a child’s life. Education is linked with happiness and wellbeing and also mental and physical health and life expectancy. The more you learn, the more you earn. You are more at risk of spending time ‘not in education, employment or training’ if you have no qualifications.
Education matters to society – it is linked to crime rates and to the economy.
What's our story?
It doesn’t have to be that way. Demography doesn’t have to be destiny. This attainment gap so entrenched in our society is not inevitable. Change is possible.
At Teach First we are working in partnership with others to ensure that no child’s educational success is limited by their socio-economic background. We believe that the scale of change needed will only be achieved through the collective effort of leaders in classrooms, in schools and throughout society. Each must challenge and change the status quo child by child, classroom by classroom, school by school, community by community until educational disadvantage becomes a work of fiction, not fact.
We start by recruiting people with the potential to be inspirational teachers who embark on a rigorous two-year Leadership Development Programme. Through this they develop their teaching and leadership skills needed to raise the achievement, aspiration and access to opportunities of pupils from low-income communities. Beyond this they are motivated to tackle educational disadvantage in the long term as Teach First ambassadors.
What's your story?
Teach First cannot solve this problem alone. We work with individuals, schools, universities and businesses to achieve our aims. You too can play your role in creating a happy end to this story.
http://www.teachfirst.org.uk/tellingthestory
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.