2015년 12월 19일 이상한모임 연말정산에서 발표할 때 쓴 자료입니다.
저는 2015년 10월 13일부터 18일 독일 프랑크푸르트 암마인에서 열린 도서전에 '퍼블리'라는 회사의 박소령 대표와 다녀왔으며, 현장에서 그리고 돌아온 후에 퍼블리와 함께 유료 보고서를 만들었습니다. 이 경험을 정리한 PDF입니다.
Software development is not one size fits all. Domain-Driven Design is significant where there's high complexity and high value. In these areas different tools might be needed. EventStorming is the best way I know to gather requirements in a complex environment, and also maps with CQRS/ES architecture perfectly.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
2015년 12월 19일 이상한모임 연말정산에서 발표할 때 쓴 자료입니다.
저는 2015년 10월 13일부터 18일 독일 프랑크푸르트 암마인에서 열린 도서전에 '퍼블리'라는 회사의 박소령 대표와 다녀왔으며, 현장에서 그리고 돌아온 후에 퍼블리와 함께 유료 보고서를 만들었습니다. 이 경험을 정리한 PDF입니다.
Software development is not one size fits all. Domain-Driven Design is significant where there's high complexity and high value. In these areas different tools might be needed. EventStorming is the best way I know to gather requirements in a complex environment, and also maps with CQRS/ES architecture perfectly.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
5. –뤼시앵 페브르·앙리장 마르탱, 2014 <책의 역사>
“필사본의 한계 속에서 책을 빠르게 대량복제할 필요성은
도처에서 생겨나고 있었고, 값비싼데다 표면이 오톨도톨한
양피지와 독피지(송아지가죽)로는 이를 감당할 수 없었다”
6. 구텐베르크 인쇄술의 등장
• 종교 권력자(신학권력)의 성경 독점 시대
• 누구나 성경을 소유하고 싶었지만 기술적 방법이 없었다
• 도박에 빠져있던 중 Johann Fust에게 800길더(창업 자금) 빌려 창업
• 금속활자 개발 뒤 면죄부를 찍고 이후 1450년 성경 인쇄
• 금속활자로 인쇄한 성경 1권값은 사제 3년치 급여
• 성경 인쇄 이후 사업적으로 크게 성공
• 1456년 Johann Fust가 구텐베르크에 소송 제기
7. 인쇄 기술의 영향
• 루터의 책은 프랑크푸르트박람회의 ‘은밀한 거래’를 통해서 프랑스, 영국, 스페인,
이탈리아 등지로도 퍼져나갔다.
• 1520년 파리의 대학에서도 루터 책을 읽는 일이 생겨나자 교황은 1520년 6월 칙
서를 통해 대학을 처벌했고, 이듬해 파리 고등법원은 인쇄업자와 서적상들에게 신
학대학 신학자들이 검토하지 않은 성서 관련 저서는 인쇄도 판매도 금한다는 법령
을 발표했다. 사전 검열의 시작이었다. (트위터, 유튜브의 차단을 떠올려보자)
• 소르본 대학과 신학 대학, 고등법원이 이런 출판 탄압, 신교 탄압 정책을 주도했다.
그러나 금서목록에 맞서 프랑스 서적상들은 ‘간단한 꼼수’로 불온서적을 확산시켰
다. 대표적 구교 인사의 이름을 써서 신교의 반론 글을 출간하거나, 정통 교리서를
표방하면서 은근슬쩍 과감한 신교 사상을 집어넣은 책을 내는 식이었다.
• 출처 : 한겨레. (2014). ‘혁명의 역사 뒤엔 항상 책이 있었다’
8. 인쇄 플랫폼 사업자의 등장
기술적 진입 장벽의 제거… 출판 인쇄 플랫폼 사업자의 등장과 확대
9. 인쇄 플랫폼 기업의 독점권 등장
• 저자가 원고를 파는 관행은 17세기
에 등장
• 이때부터 저자는 인쇄 플랫폼 사업
자(출판업자)에 종속
• 출판업자 길드(Stationer’s Guild)
의 출판 독점. 저자의 원고를 구매한
뒤 독점 출판권을 누림
• 출판물의 확산이 가져올 정치적, 사
회적 영향으로 정부가 출판 독점권
을 부여
10. ‘저자의 구원’ 저작권의 탄생
• 출판 독점 업자(플랫폼 사업자)들의 횡포
로 저자의 권리가 추락
• 콘저라는 출판 길드(세익스피어의 출판물
을 독점 소유)는 당시 사회적으로 지식의
확산을 가로막는 가장 유해한 독점권자로
인식
• 원고 판매 뒤 출판에 대한 모든 권한은 저
자로부터 이탈
• 출판 독점을 제한하기 위해 영국 앤 여왕
이 1710년 복제권(Copyright) 제한 법
령 선포
• 출판 독점을 21년으로 제한함으로써 저
자에게 권리 부여
11. –로렌스 레식. <저작권법의 탄생>
“법학교수 레이먼드 패터슨이 밝히고 있듯이, 당시 출판업
자들은 목장주인이 소를 대하는 것과 같은 태도로 저자를
대하고 있었다. 서적상들은 저자의 권리에는 일말의 관심
도 없었다. 그들의 관심은 저자의 작품이 가져다주는 독점
이윤에만 놓여 있었다.”
12. 종교의 권력 독점이 성경의 필요를 낳았고
인쇄 플랫폼 사업자는 독점을 지향했으며
저자는 출판 독점에 저항했다
결국 정부는 통제를 위해 독점을 제한했다
18. 정보의 과잉과 독점의 해체
• 정보의 과잉 생산
• 소비자의 생산자화(ProSumer의 등장)
• 기자의 생산 독점 권력의 해체
• 해당 분야 전공자가 고품질 정보 직접 생산
• 미디어의 과잉 생산
• 미디어 설립 비용의 0 수렴
• 디지털 출판 진입 장벽의 제거
• 디지털 방송 진입 장벽의 제거
19. Digital Platform의 특징
• 모든이 시민 저작 활동에 참여할 수 있는 무료 Digital Platform
제공(모든 시민이 저자가 될 수 있는 기회 제공)
• 텍스트(신문), 이미지(사진), 영상(방송/영화), 만화(웹툰), 게임 등
모든 콘텐트를 하나의 플랫폼에 Integration
• 생산-퍼블리싱-유통을 하나의 플랫폼에서 관장
• 더 많은 시민의 저작을 흡수해 광고주의 광고 집행 접면을 제공
• 알고리즘 등 기술적 장치를 활용한 Targetting 기술로 수익 창출
20. 검색? SNS? 디지털 출판사업자?
• 구글 : Google Drive, Blogger,
Youtube, Google+
• Facebook : Facebook, Instagram
• Apple : iBooks, iTunes, Apple TV
• Amazon : Fire TV
• Twitter : twitter
• 네이버 : Naver Office, Naver blog
• 다음 : Tistory, Tv팟
• 카카오 : 카카오톡, 카카오페이지, 카카
오스토리
33. Algorithm Journalism
• 트위터에 내준 속보 저널리즘의 우
위 회복
• 고비용 기자 인건비를 해소하기 위
한 재정적 돌파구
• 기자 핵심 역량의 Investigative
Journalism 집중
• Narrative Science 등
Computational Storytelling 기
술의 진화
34. Immersive Storytelling
• 단문의 시대(Twitter Age), 장문 보
도가 살아남을 수 있는 방법 연구
• 독자가 장문을 기피하는 것이 아니
라 장문 보도에 새로운 경험을 제공
하지 못한 것에 대한 반성과 성찰
• Computational + Journalism
을 통한 가치 창출의 Technology
기반 확대
• 이종 직군간 협업의 가치 중요성
• ‘Snowfalling’이라는 조어의 탄생
35. 경계 허물기
• 미니 다큐멘터리 영상 제작 기업과 뉴
스 미디어의 경계 허물기 : 뉴욕타임스,
월스트리트저널
• 지역 방송과 신문의 경계 허물기 : 텍스
트 중심의 기사 생산하는 로컬 TV
• 편집국과 비즈니스 부서의 경계 허물
기 : 네이티브 광고
• 오디언스와 언론사 간의 경계 허물기 :
프로퍼블리카의 Dollars for Docs
• 로컬 뉴스와 전국 뉴스 / 서로 다른 이
념 성향의 언론사 경계 허물기 : The
Atlantic과 Deseret News의 협업
53. 한국 언론의 암울한 미래
• 포털 사업자와 기술 격차는 더 벌어
지고
• 신문 광고 매출은 감소하고
• 신규 기술 투자 여력은 더 없어지고
• 네트워크로서 허브의 지위에서 탈각
하고
• “언론사는 퇴조하는 싸이월드를 걱
정할 것이 아니라 스스로의 내일을
걱정해야 한다”
58. 뉴스 유통 채널로서 카카오 기대감
뉴스 큐레이션 서비스 개발 진행…플립보드류의 UI로 시장 진출 검토 중
네이버 등과 뉴스 서비스 놓고 모바일서 격전 예상… 퀄리티 뉴스 수급 놓고 경쟁 벌일 듯
59. 당신이 고려해야 할 것들
• Technology 전환에 열린 사고를 지니고 있는가
• Engineer를 충분히 확보하고 있는가
• 조직원들은 기술적 흐름에 개방적인가
• 저널리즘의 본령을 충분히 숙지하고 있는가
• 그리고 당신은 미디어 기술의 사회적 영향력에 대해 이해하고 있
는가