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企业品牌的第五元素

文档探讨了企业品牌的重要元素，强调品牌形象和员工在品牌推广中的关键作用。顾客被视为企业品牌发展的第五元素，而有效的沟通和满意度是成功的关键。文中提到了一些成功企业的例子，以及如何通过友好的关怀加强顾客关系。

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企业品牌的 第五元素 The fifth element of corporate brand
还在寻找企业发展的 关键元素？
藏宝图的 意义？
 
 
永远不要忽略 企业前进的 方向
共存 之道……
 
 
你的企业形象？
抽 象 Abstract
具 体 Specific
具体到 一目了然
品牌推广，就要有 独特的个性
海尔的 ……
万科的 ……
还是， 传媒的？？
微笑的员工，品牌的员工
员工是企业 巨大的财富！
还有更重要的！
顾客是你最好的推销员！ — Alexander Roy
拒 绝 口 号！ Rejected slogan
沟通，满意 100……
丽江 悦榕庄
给你的顾客，朋友般的关怀吧！
所谓顾客，即是企业品牌发展腾飞的 第五元素
感 谢 您 的 聆 听 市场策划部 陈宇 内容摘自《 ViewPoint September 2004 》
 
 
 

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企业品牌的第五元素

Editor's Notes

  • #25 提供私密自由的休旅经验