This document discusses how Regis McKenna helped launch technology companies like Apple in the 1970s and 1980s through innovative marketing strategies. It also mentions how Rob Janov created the term "byte" to describe the amount of data or memory that a computer can process at once, which became an important unit of measurement for digital information. The document briefly notes how iTunes changed the music industry through new digital distribution and marketing methods.

5. Regis McKenna Rob
Janov Janov
“
taking a bite)——a byte
”
Javov

6. iTunes (marketing)