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Vitality Media acquired Playfish, a social games company known for games like Restaurant City, for $250 million in cash. This expands Vitality's portfolio of user-generated content games on Facebook beyond FarmVille to include Playfish's catalog and development capabilities. The deal is expected to close in Q1 2011 pending regulatory approval.

Business Technology

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= Vitality

48

50%

Playfish

User Created Apps

UCC, UGC, UCA

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No 1 Apps

1:1

FAQ

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Dev.Square

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