I gave a talk to the graduate students of China Central Academy of Fine Arts (CAFA/中央美院) in January 2011, upon the request of a professor friend from CAFA.
China Social Media Marketing: How to get started!Rogier Bikker
This document provides an overview of social media marketing in China and steps to effectively utilize social media. It begins with background on the size of China's internet population and names of popular social platforms like Weibo. It then outlines four steps to use social media: 1) Listen to online conversations, 2) Be present on relevant networks, 3) Participate in discussions, and 4) Engage users. The document concludes with a case study example of how Miffy toy brand could increase awareness in China through activities like traveling to meet fans on different social platforms.
China Social Media Marketing: How to get started!Rogier Bikker
This document provides an overview of social media marketing in China and steps to effectively utilize social media. It begins with background on the size of China's internet population and names of popular social platforms like Weibo. It then outlines four steps to use social media: 1) Listen to online conversations, 2) Be present on relevant networks, 3) Participate in discussions, and 4) Engage users. The document concludes with a case study example of how Miffy toy brand could increase awareness in China through activities like traveling to meet fans on different social platforms.
The document discusses a clothing recommendation app called Linkqlo that connects users based on body measurements and style preferences. It finds "body doubles" or other people with similar measurements to follow and get style inspiration from. Users can track their measurements, see what clothing styles their matches are wearing, and discover new brands. The goal is to make clothing selection and fit easier by learning from people with similar bodies.
The document discusses a clothing recommendation app called Linkqlo that connects users based on body measurements and style preferences. It finds "body doubles" or other people with similar measurements to follow and get style inspiration from. Users can track their measurements, see what clothing styles their matches are wearing, and discover new brands. The goal is to make clothing selection and fit easier by learning from people with similar bodies.
Stanford Sloan Chinese New Year Party - Part IV (Story of Year of Snake)Herbert Yang
This document provides information about the Chinese zodiac year of the Snake and its associated traits, compatibility with other animal signs, lucky and unlucky days, and fashion recommendations. Specifically, it notes that those born in Snake years (2001, 1989, 1977, 1965) tend to be thoughtful, wise, rational, egoistic, active, intuitive and stylish. Snakes are most compatible with Ox and Rooster signs, and least compatible with Tiger and Pig signs. Monday is considered a lucky day for Snakes. The document also suggests what to wear during one's Snake year to attract good fortune and luck.
Stanford Sloan Chinese New Year Party - Part III (Story of Chinese New Year)Herbert Yang
The document discusses Chinese colors and traditions associated with Chinese New Year. It notes that the colors red, Prussian blue, and Great Wall grey are considered Chinese colors. It then focuses on explaining why the color red is so important in China, relating it to worshipping the sun, the rise of the Han and Ming dynasties, and the south/fire/vermilion bird association. It outlines eight common traditions celebrated during Chinese New Year including eating together with family, setting off firecrackers, hanging couplets, honoring the door god, giving/receiving fortune and happiness items, decorating with window flowers, giving monetary gifts, and eating dumplings.
Stanford Sloan Chinese New Year Party - Part II (Story of Chinese Food)Herbert Yang
This chapter discusses common myths and misconceptions about Chinese food, including the origins of General Tao chicken (thought to be from Hunan but actually created in Taiwan and popularized in the US), fortune cookies (invented in California, not China), and how long eggs have been preserved in clay pots (over 1000 years, not just 10 days). It also addresses myths around drinking baijiu, a strong Chinese liquor, including that it should be drunk by toasting with others from small cups rather than alone from glasses like wine.
This document provides an overview of Herbert Yang's professional experience and an outline for a basic business plan structure. Yang has held C-level finance roles at several large companies and organizations. The document then outlines the key elements and basic structure for a business plan, including sections for the executive summary, team profile, market overview, company overview, and proposal. It provides guidance on the typical information included in each section.
Farewell to John Everets and Rene LefebvreHerbert Yang
Rene wants to retire for 10 reasons: to complete a winter hiking challenge in New England, to avoid explaining risk numbers, for more space in his office, to join a friend's future ranch, due to ongoing disputes over documentation, before risk metrics decline, to publish his own journal, to avoid problems with receivables, because revenue targets seem unlikely, and due to office music selections. It has been an exhausting but inspiring journey that will continue forward after Rene's retirement.
Lillian was a beloved member of our community who will be greatly missed. She dedicated her life to helping others and always had a kind word for everyone she met. While her presence leaves a hole in our hearts, her memory and example will continue to inspire us.
11. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
12. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
产品说明 Product
13. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
产品说明 Product
用户群体 User Base
14. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
产品说明 Product
用户群体 User Base
商业模式 Business Model
15. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
产品说明 Product
用户群体 User Base
商业模式 Business Model
竞争优势 Competitive Advantages
16. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
产品说明 Product
用户群体 User Base
商业模式 Business Model
竞争优势 Competitive Advantages
行业位置 Industry Position
17. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
价值诉求 Value Proposition
产品说明 Product
用户群体 User Base
商业模式 Business Model
竞争优势 Competitive Advantages
行业位置 Competitive Landscape
历史沿革 Company History
18. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
表达需求 Proposal
需要什么 What Do I Need
19. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
表达需求 Proposal
需要什么 What Do I Need
置换成本 What Do I Give?
20. 基本要素和结构
执行摘要 Executive Summary
团队介绍 Team Profile
市场介绍 Market Overview
公司介绍 Company Overview
表达需求 Proposal
需要什么 What Do I Need
置换成本 What Do I Give?
使用计划 How Do I Use It?