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ストレートマーケティング
1.
ストレートマーケティング グライドデザインラボラトリーズ
WebDirector 中村 浩三 2012/9/25
2.
目次 1.概要 2.現状の情報の流れ 3.ストレートマーケティングの目指す姿 4.導入 5.利点 6.まとめ 7.最後に
3.
概要 商品のよさを他人に言ってもらうのではなく、
自分で伝える
4.
現状の情報の流れ 社内
取引先 設計者 営業・広 販売代理 お客様 報 店 広告代理 店 マスコミ 伝達する間に歪曲や誇張が入ってしま う
5.
ストレートマーケティングの目指す姿 社内 設計者
お客様 設計者の声を直接伝える
6.
導入 1.
2. 3. 設計者への ホームページ お客様に告知 インタビューを に載せる 動画で撮影 それだけ!
7.
利点 商品のありのままの意図・よさを
直接お客様に伝える
8.
まとめ 間違った情報や偽情報が氾濫する時代に 正しい情報をそのまま伝えるメディアを
自社に構築する
9.
最後に
構築のご依頼は グライドデザインラボラトリーズまで
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