The Future of Advertising: How brands can embrace miraculous new technologies...Leo Burnett
Leo Burnett Worldwide and Contagious Magazine present Wildfire, a look 60 months into the future to offer a head-start on the most significant technological innovations that they believe will redefine how brands connect with people.
Wildfire explores how technology might be empathetically applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. This is a future where brands are ideally positioned to create the kinds of small and vital wonders that we soon won't imagine being able to live without.
42 percent of Americans are using social media to shop – this equates to nearly 95 million social shoppers in the U.S. – and that number continues to rise. In fact, when asked how often social media is used to shop today versus a year ago, almost 73 percent of people confirmed they are using it more.
SocialShop – a national quantitative and qualitative research study – looks at social media usage from the eyes of a shopper to understand the influence each respective platform has on a person’s buying behavior.
From Facebook and Twitter to YouTube and Groupon, people of all ages are using social networking sites and other user-generated content platforms as shopping tools. In fact, SocialShop found 42 percent of social shoppers are using Facebook more than they were a year ago, while 55 percent of shoppers are utilizing daily deals more and 46 percent of shoppers have increased engagement on review sites and forums.
With rapid expansion of social channels and the frequent launch of new platforms, brands and marketers are trying to figure out how to successfully use social media to connect with shoppers. According to the research, success is not measured by visibility on all social media channels, but by leveraging the strengths of platforms that cater to your shoppers’ needs.
1. 보고 싶은 사람...【想念的人】
보고싶은 사람 / 김대규
장맛비 내리 퍼 붓던 지루한
여름은 말없이 떠나고 푸른 하늘아래 숨겨 놓은 한 사람
다녀간 흔적 없어도
내 심장 깊숙히 살아 있어 나와 같이 죽을때까지
함께 동행할 한 사람
2. 끝없는 그리움 하나로 힘이 들어도
마음속 움막집을 지어 따뜻한 아랫묵에서 같이 있고 싶은
한 사람
보고 싶었다고 가만히 속삭이면
나 보다 더 많이 보고 싶어 할까봐
당신 눈가에 아픔이 생겨
까만밤 잠들지 못해 하얀밤 능선에 아침 이슬되어
뿌려질까 하는 슬픔을 간직하기 싫어
하루는 목놓아 우는 소쩍새 되고
또 하루는 피 토해 울부짖는 가시나무새 되어 홀로
아파하며 세상 살아도 나를 사랑하는 그런 당신이 있어
내가 살아가는 이유도 있는 것처럼 내게 있어서
가장 소중한 한 사람
3. 코스모스 할짝 핀 아름다운 길에
붉은 황혼빛 노을 따라 당신 그림자 밟으며 거닐다 보면
어느새 당신은 보름달 되어 세상을 비추고
어여쁜 당신 모습에 내 애간장 다 녹아도 영원히 죽어서도
사랑할 한 사람
그런 당신이 오늘따라 나도 무척 보고 싶습니다.
