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奈良インバウンド
  事業構想
  藪内   達也
奈良の良さを
もっと世界に伝えたい
僕は奈良で生まれ、大学に進学するまでずっと奈良で
済んでいました。大学時代こそ奈良を離れましたが、
離れることで奈良の良さが少しずつ分かってきまし
た。

ぼんやりとではあるけど郷土愛が芽生えた学生時代。
その想いは捨てられず、「奈良で一旗揚げたい!」と
いう気持ちだけ持って、卒業後奈良に戻ってきまし
た。
正直言って、仕事の経験も殆どない僕が、何かを成し
遂げられるのかは分かりません。でも、どれだけ時間
をかけてでもいいから、奈良に恩返しがしたいです。

今回は、僕が奈良で成し遂げたいことをまとめまし
た。同じような想いを持っておられる方、地域活性や
インバウンド事業周辺に携わっておられる方をはじめ
として、一人でも多くの方にご覧頂ければと思いま
す。
目指す姿は
インバウンド×地域活
          性
地域に住んでいる人たちが、自分が住んでいる町
のことを好きに思って、「ありのままの姿」を訪
れる人たちにも知ってもらいたい。

ありのままの姿・資源というのは、住んでいると
なかなか気づきにくいものであると思う。外から
の視点も上手く取り入れた上で、奈良に住んでい
る人・奈良を訪れる人の両方にとってメリットの
ある事業を進めていきたい。
私が考える奈良の課題
 観光地の点在(東大寺・春日大社・平城宮跡はじ
 め薬師寺・大神神社・大和三山・長谷寺・當麻
 寺・明日香・吉野等)
 観光地が近似的(歴史一本)
 観光地のアクセス難(特に公共交通機関)
 宿泊客は国内最低レベル
←近隣の大阪・京都から日帰りでアクセス可能・大仏
商売(お金を落としてくれない)
奈良の魅力とは
    何なのか?
 奈良市以外にも、様々な観光地が数多く存在する
 こと(前述)

 京都とは違う歴史のルーツ

=かつては遣隋使や遣唐使を派遣し、大陸文化の影響
も強く受けている。奈良が文化の源となり、平安京に
移って独自の文化が開花

→奈良は「日本最古の国際都市」
具体的方策(1)
 観光情報の拠点つくり

…ゲストハウス、もしくはカフェ&バーを運営し、訪
れる外国人観光客が集まるような場所を作りたい。情
報のハブ地点。ゲストハウスの情報・近隣観光地の情
報等が集まる場所。コンセプトは”Japanize”。クール
な日本グッズ、高級感のある伝統工芸品などを用いた
「おもてなし」。

外国人(特に欧米)にとって、ナイトライフの充実は
不可欠な要素である。ナイトライフを提供すること
で、日帰りで奈良を訪れる旅行客を減らすことができ
る。
具体的方策(2)
 ツアーでは訪れないような、着地型観光ツアーの
 作成

…Lonely Planet等に書かれていない隠れたスポットを
回るツアー。農業体験や地元の食事を楽しんでもらう
「体験」の提供。「こんな場所があるんだ!」「こん
な食べ物あるんだ!」という「新鮮な体験」の提供。

「地元でお金が回るシステム」を作りたい。もちろ
ん、「地元の声」
具体的方策(3)
 外国人による外国人のためのツアー作成

奈良・もしくは関西在住の留学生等がツアーコンダク
ターを務める。日本人がガイドをするのに比べて「言
葉の問題」が少なく、また外国人目線での魅力を伝え
ることができる(日本人と外国人では、文化に対する
着眼点も異なるのではないか)

留学生にとってはお小遣い稼ぎにもなる。
インバウンドとは
    違うけど
 「地域活性」という視点で、

・学生のゼミ旅行、小中学生の修学旅行の誘致

・運転免許合宿の誘致

なども別に実現させたい。

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奈良インバウンド事業構想