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소녀시대의 첫 유닛
   태티서
             디지털콘텐츠학과
               20091107
                이혜정
태티서가
뭘까????????
Twinkle 이란??
TWINKLE
    TEASER
가 뭐길래??????????
29일 총 조회수가 최단기간 1000만건을 돌파

‘가장 많이 본 동영상’ 일간 차트 1, 2위를 차지
이번 주(23∼29일 집계)의 ‘가장 많이 본 동영상’




         4위                      6위
TWINKLE 음원




             발매 후 모든 음원 사이트
             실시간 차트 1위 달성
TWINKLE 성공요인 PART.1




                  “소녀시대”의 인기
TWINKLE 성공요인 PART.2



                      /표준
                      /표준
                      /표준
                      /표준      팬클럽
                      /표준
                      /표준
                      /표준




           걸그룹 중 제일 우수한 팬 덤!
TWINKLE 성공요인 PART.3




        이미지에 잘 부각되는 노래♪
TWINKLE 성공요인 PART.4




               인정받은 노래실력
TWINKLE 성공요인 PART.5




        앨범의 완성도& 최고의 작곡가 참여!
Girls generation 의 새로운 변화
'핫' 아이템 유 닛, 왜 유닛 인가?


       경제적인 효과




  음반 매출          마케팅 비용

  증대              절감
'핫' 아이템 유 닛, 왜 유닛 인가? 2


       음악적인 효과




  새로운 매력          개인활동

  어필              확대
걸그룹이
할수 있는
 컨셉!
앞으로 나아갈 방향




   노래로
   마음을
   움직여라
앞으로 나아갈 방향 2




               다양한 개인활동
               폭넓은 역량발휘
앞으로 나아갈 방향 3




  따로
  +
  또 같이
앞으로 나아갈 방향 4


 한국 뿐
 아니라 세계에서
 인정받는
 최고의
 걸 그 룹!!!!!!!!!!

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