VServe is a leading BPO in India that provides data processing, catalog processing, database management, and other services. It has over 10 years of experience and 400 employees. The company specializes in catalog processing and has dedicated teams for tasks like content development, graphic design, and quality control. VServe uses customized technology and processes like catalog building research, web descriptions, and competitor pricing to deliver high-quality catalog processing outputs.
The document discusses planning and design thinking approaches to solving business problems. It emphasizes defining the underlying issue rather than just symptoms. True insights come from understanding audiences and their mindsets. Effective ideas inspire behavior by being spreadable, wearable, identifiable, memorable and modular. The ideas stem from profound human truths uncovered through qualitative research. An idea should stimulate brand momentum by fulfilling the insight.
The document discusses Whirlpool's refrigerator sales and market share at Croma stores. It provides sales figures and matrices comparing Whirlpool to competitors for different refrigerator types. It analyzes observations from walk-ins and repeat customers. Recommendations include targeting high growth market segments, a new promotional strategy, and positioning Whirlpool as a brand for new age homemakers. The meeting aims to increase Whirlpool's 47% market share from the previous month.
VServe is a leading BPO in India that provides data processing, catalog processing, database management, and other services. It has over 10 years of experience and 400 employees. The company specializes in catalog processing and has dedicated teams for tasks like content development, graphic design, and quality control. VServe uses customized technology and processes like catalog building research, web descriptions, and competitor pricing to deliver high-quality catalog processing outputs.
The document discusses planning and design thinking approaches to solving business problems. It emphasizes defining the underlying issue rather than just symptoms. True insights come from understanding audiences and their mindsets. Effective ideas inspire behavior by being spreadable, wearable, identifiable, memorable and modular. The ideas stem from profound human truths uncovered through qualitative research. An idea should stimulate brand momentum by fulfilling the insight.
The document discusses Whirlpool's refrigerator sales and market share at Croma stores. It provides sales figures and matrices comparing Whirlpool to competitors for different refrigerator types. It analyzes observations from walk-ins and repeat customers. Recommendations include targeting high growth market segments, a new promotional strategy, and positioning Whirlpool as a brand for new age homemakers. The meeting aims to increase Whirlpool's 47% market share from the previous month.
