The implications of Kraft-Cadbury takeover: Cultural ChangeAlex Osborne
The document discusses the implications of Kraft's acquisition of Cadbury on organizational culture. It finds that while Kraft aimed to strengthen its brand and control through the takeover, Cadbury's culture emphasizing friendship and community faces risks of damage from Kraft's more performance-driven culture. Successfully implementing change will require strong leadership, communication, and a strategy respecting Cadbury staff to mitigate risks like lower morale, trust issues and weakened brand loyalty.
Kraft Foods acquired Cadbury in 2010 in a $19 billion deal. This allowed Kraft to enter emerging markets like India and China where Cadbury had a strong presence. It also gave Kraft access to Cadbury's distribution network in developing countries. However, integrating the two company's cultures posed challenges due to their different management styles and work environments.
The implications of Kraft-Cadbury takeover: Cultural ChangeAlex Osborne
The document discusses the implications of Kraft's acquisition of Cadbury on organizational culture. It finds that while Kraft aimed to strengthen its brand and control through the takeover, Cadbury's culture emphasizing friendship and community faces risks of damage from Kraft's more performance-driven culture. Successfully implementing change will require strong leadership, communication, and a strategy respecting Cadbury staff to mitigate risks like lower morale, trust issues and weakened brand loyalty.
Kraft Foods acquired Cadbury in 2010 in a $19 billion deal. This allowed Kraft to enter emerging markets like India and China where Cadbury had a strong presence. It also gave Kraft access to Cadbury's distribution network in developing countries. However, integrating the two company's cultures posed challenges due to their different management styles and work environments.