Faree2y is launching a football sponsorship program called "Forsa" to develop young Egyptian football talent. Forsa scouts and trains players from across Egypt and places them with local clubs. Sponsorship opportunities include supporting player scouting, training camps, equipment, and placement. Sponsorship benefits include promoting brands to Egyptian youth and football fans while developing underserved communities through sports. The prospectus provides statistics on Egyptian sports performance, details on Forsa's operations and player development process, and explains how sponsorship can help Faree2y's mission while benefiting businesses.

1. Faree2y’s “Forsa” Sponsorship
Prospectus
Presenting Sponsorship
Opportunities with Faree2y.
Faree2y is a Registered Trademark

2. Index
1. Introduction: Faree2y
2. Quick stats
3. Introduction to Faree2y’s Project Forsa
1. Executive Summary
2. Football Team
3. Sponsorship Rationale
4. Key Attributes
4. Forsa Sponsorship
1. Sponsorship Areas
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3. 1. Introduction
Egypt’s sports sector is riddled with obstacles that limit athletes from attaining
professional status, including:
• underdeveloped physical education,
• low availability of qualified sports instructors/coaches,
• and low financing instruments for sports at all levels.
Faree2y is a company operating to develop sports in Egypt and address such issues
by improving access to quality sports-related services in terms of cost, location and
service-delivery methodology.
In 2018, Faree2y launched “Forsa”, a program that sources, develops and sponsors
young football players from all over Egypt. We find and cultivate talent proficient
enough to represent Egypt in the international market while ultimately raising the
competitiveness of Egypt’s football sector and developing underserved youth.
Forsa’s objective is to provide quality football training for all young players. Our main
focus is to reach and support youth who would not otherwise participate in organized
football due to financial constraints.
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Vision: To become the leading service provider and sports agency in MEA
through applying scientific service delivery approaches.
Forsa Mission: To 1- sustain our current operations (talent acquisition and
development) by creating partnerships with sports-promoting entities and individuals
and by marketing talent to local and international sports organisations. And to 2-
expand our operations to improve our overall pool of youth football talent in Egypt.
Faree2y aims to build social, economic capital by improving local sports
02/02/20 Sponsorship Prospectus 2020-2021
Core Values:
• Respect
• Integrity
• Transparency
• Sportsmanship/Community
• Health
• Athleticism
• Quality
• Competition
• Humility

4. 2. Quick Stats
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Egypt lacks international competitiveness in some major sports
Olympics
World Cup
2016 Rio Di Janeiro Olympics: 3 bronze
Last Event Performance
2018 3 losses, disqualified from group stage
Overall Achievements
32 medals
2 points
Participation
18
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Egypt’s last recorded gold at the Summer Olympics was back in 2004, only after 56 years of poor performance yielding no gold medals during that time
and a total of 7 gold, 10 silver and 15 bronze medals.
Egypt’s last world cup yielded 3 losses, putting us at a standstill with 2 points since our first participation in 1934; only the second version of the world cup.
An exception would be squash, which is arguably Egypt’s most successful niche sport. Squash is supported by a strong community of highly-skilled
players, committed funders and comprehensive club infrastructure. Players are centralised in Cairo/Alexandria and tournaments are held often, resulting in
more competition and practice. Currently, Egyptians dominate Men’s and Women’s PSA World Rankings
Something should be done; this is where we come in.
02/02/20 Sponsorship Prospectus 2020-2021

5. Scouting, tryouts and selection | Pre-season training camp | Nutritional programing | Athletic conditioning | Provision of
team and training equipment | Player lodging | Educational support | Player marketing (ages 16-17)
Milestones:
On-boarding of Head Coach Mohamed Salah, a 26 year old
ex-football player with:
• over 4 years of coaching experience (El Nubi, Etihad Arab
Ghoneim, Petrojet),
• a strong track-record (placing in competitions, transferring players),
• and a firm grasp on player development.
Sponsorship Agreement between Faree2y and Etihad Arab
Ghoneim club
Positive recognition
• Players invited to Egyptian National Team (Under 17) try-outs
• Players invited to Cairo Governorate Team (Under 17) try-outs
• Offers for players from most clubs encountered
• Offers from clubs for Faree2y to manage entire football divisions
• Qualification to Under 17 Youth Super League (two years in a row)
Program Snapshots:
• Facebook Ad Tryout Campaign (80k reach, 400+ attendees,
5% retained)
• Training Camp (closed camp, 45 days, developing players/team
for competition readiness [overall fitness, strategy and
individually-tailored skills]);
• Athletic Conditioning (all-scientific method of player
development (from nutritional programming to recovery
sessions));
• Currently, 43% of our team is from out of Cairo/Giza,
representing governorates including: Qena, Fayoum, El Minya,
North Sinai, Qalyubia.
3.1 Forsa – Executive Summary
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Faree2y streamlines and oversees a fully-integrated supply chain through "Forsa"
02/02/20 Sponsorship Prospectus 2020-2021

6. 3.2 Forsa – Football Team
• Club name: Etihad Arab Ghoneim
• Location: Helwan – Arab Ghoneim
• Competition: Youth League (under 17)
• Number of players: 28
• Home grounds: Etihad Arab Ghoneim Club
• Competition status:
Qualification round (September 2018 - December 2018)
• Number of matches: 10
• Number of matches per week: 1
• Goals for: 30 Goals against: 10 Goal Difference: +20
• Wins: 8 Losses: 2 Draws: 0
• Points won: 24/30
• Table position: 3rd
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Team Performance Snapshot – Season 2018-2019
Super League round (February 2019 – April 2019)
• Number of matches: 10
• Number of matches per week: 2
• Goals for: 10 Goals against: 14 Goal Difference: -4
• Wins: 2 Losses: 4* Draws: 3 Missing: 1**
• Points won: 9/30
• Table position: 4th
*two lost games should be given back as Faree2y management
caught a player playing in the opposition team that was 10 years older
playing with his younger brother’s ID, giving us two automatic wins,
two goals for each match and 6 points total;
**one match has been cancelled due to the death of one of the
opponent players on the pitch during the game and hasn’t been
rescheduled as is the norm.
02/02/20 Sponsorship Prospectus 2020-2021

7. 3.2 Forsa – Football Team
• Club name: Etihad Arab Ghoneim
• Location: Helwan – Arab Ghoneim
• Competition: Youth League (under 17)
• Number of players: 25
• Home grounds: Etihad Arab Ghoneim Club
• Competition status:
Qualification round (October 2019 - December 2019)
• Number of matches: 9
• Number of matches per week: 1
• Goals for: 14 Goals against: 9 Goal Difference: 5
• Wins: 4 Losses: 3 Draws: 2
• Points won: 14/27
• Table Position: 5th
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Team Performance Snapshot – Season 2019-2020
Training at the Pyramids
September 2019
02/02/20 Sponsorship Prospectus 2020-2021

8. Sports entities, like leagues, clubs, major events and non-profit organisations, are embedded within local communities and a wider nexus of stakeholder
relationships that impact societies at large. Sports today do not function without sponsorship. Abroad, sports are generally funded and have great
commercial partnerships with multiple businesses. In Egypt, however, sponsorship and sports-related marketing has developed more slowly. Faree2y aims
to generate commercial revenue at all levels of sport and positively impact youth and their communities by facilitating more sporting opportunities and
channels to success.
• Sponsorship is an inexpensive advertising investment that will last (high visibility, good cause, popular sport);
• Sponsorship has a major direct impact on players/families and generates positive brand association within local communities (effective use of marketing
money);
• Sponsorship benefits the local area/economy (extra foot-traffic in surrounding businesses from those interested/involved in football/sports).
3.3 Forsa - Sports Sponsorship Rationale
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Overview
Benefits for the community:
• Improved physical health
• Social enrichment
• Economic impact
Benefits for the sponsee:
• Keep participation costs affordable for
players’ families (retain)
• School education focus (added value)
• Reach more youth (expand)
Benefits for the sponsor:
• Create loyalty
• Increase brand awareness
• Grow community support and a positive
perception for the business
• Access to youth, their families &
communities
02/02/20 Sponsorship Prospectus 2020-2021

9. 4.1 Sponsorship Areas
Talent inducted through “Forsa” has been given the opportunity to attain a professional athlete’s lifestyle in order to embark on and
maintain a successful career path, something that most Egyptian professional footballers lack (i.e. Shikabala, Amr Zaki, Mido) Forsa
players have been chosen by their potential: real talent was demonstrated on the pitch and the development of which is our
responsibility
Forsa was launched in Summer 2018 and has touched a total 500 prospective footballers’ lives and has been growing stronger every
day.
We focused on what football players should receive as professionals and applied European club models to our development style.
Through sponsoring Faree2y, your company will contribute to one or more of our program; which includes:
On-boarded talent was injected into a Cairo-based club, giving them exposure in an official competition and exhibiting their special
development.
We are currently at the 8th stage, where we are looking to find local and international clubs interested in the talent we’re
developing. Wouldn’t your entity like to be part of this stage in receiving local and international exposure?
The Egyptian sports market does not offer what we offer in terms of development, conditioning and the 360 degree player
management that our talent receives.
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How your business will benefit from being involved with Faree2y/Forsa
1. Scouting, tryouts and selection
2. Pre-season training camp (21-45 days)
3. Nutritional programing
4. Athletic conditioning
5. Team and training equipment
6. Lodging/Transportation
7. Educational support
8. Player placement
Educational support was not activated due to lack of funding
02/02/20 Sponsorship Prospectus 2020-2021

10. Main Audience:
Egyptian Youth who love/play football : 8M Egyptian teens (13-17 yrs) in
2016, equalling 9% of total pop.
- Projected to reach 11% by 2030
https://www.academia.edu/35163859/CONSUMER_LIFESTYLES_IN_EGYPT_Euromonitor
_International
- In 2016, 28M Egyptians were on Facebook, 28% of which were teenagers
(13-19 years)
https://www.digitalmarketingcommunity.com/indicators/facebook-users-egypt-2016/
Families who finance/support them
Egyptian households with children: 11M (= 45% of households (2016))
https://www.academia.edu/35163859/CONSUMER_LIFESTYLES_IN_EGYPT_Euromonitor
_International
Helwan
Approx. 2 million inhabitants
Football fans & industry:
- Our average match attendance: 70
- Football is Egypt's most popular sport all-around, with high levels of interest
(69% of total pop.) and participation (50% of total pop.)
https://nielsensports.com/global-interest-football/
3.4 Forsa – Key Attributes
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Our Reach
Professional sports are saturated and sponsorship prices are always
increasing. More often, companies are developing local sport programs or
investing in existing community sports projects to further differentiate their
brand.
Forsa provides a unique and exciting opportunity where Egyptian youth,
local communities and the private sector converge and thrive. By harnessing
private resources to bolster young Egyptian athletes and local communities,
everybody wins.
A streamlined alternative to private sporting clubs, sports academies and
public youth centres, Forsa aims to establish a sustainable supply chain of
players and launch potential talent from all over the country all while creating
value for sponsors.
How will your business will benefit from sponsoring Faree2y:
By partnering with Faree2y, your business will receive exposure to
participants, parents, relatives, coaches and surrounding community
members.
Your sponsorship will serve to promote your business, build an image
of community support (around sports, fitness and/or health) and will
positively impact youth development in Egypt.
02/02/20 Sponsorship Prospectus 2020-2021

11. Potential Sponsorship Marketing Objectives:
Media, Corporate, Marketing
- Product/Brand awareness
- Launch
- Ongoing
- Local/National interest
Methods:
Positive mentions showcasing sponsor support in our operation through
these channels:
Online:
- social media (Facebook, Instagram)
- website (projected launch: early 2020)
Offline:
- physical presence (Etihad Arab Ghoniem club, away games, etc.)
- training equipment/merchandise, (player kits)
- promotions (online/offline contests, cause-related marketing, activations)
- network/partnerships
3.5 Forsa – Sponsorship Components
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Forsa sponsorships offer unique opportunities for businesses to connect with consumers
Due to constantly evolving marketing channels, even small or regional
businesses can optimally activate sponsorship according to budget size and
realize cash value.
Forsa Sponsorship Goals:
• Increase program profitability
- (win local competitions, showcase talent abroad, maintain &
increase player registration)
• Enhance cause/image
- (increase awareness about Forsa/Faree2y)
• Promote youth sports (kicking-off with football)
• Create value for sponsors
Forsa Sponsorship Strategy:
• Provide integrated marketing programs tailored to leverage sponsor needs
and objectives;
• Create targeted, high-quality and impactful encounters between sponsors
and consumers through multiple exposure vehicles.
02/02/20 Sponsorship Prospectus 2020-2021

12. Contact Info
George Adel Youssef
Managing Director
Phone number: (+2) 01222583660
Email: jojo@faree2y.com
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Take a leap and be one of our first
Partners in Success in this exciting Adventure