The document discusses options for creating a Facebook page for multiple spa brands in Belgium. It considers whether to have one page or separate pages for each brand, and weighs the advantages of each approach. It also explores what type of content would attract people to like and engage with the page, such as sharing inspiring moments and experiences. The document provides examples of content strategies and proposed value propositions for individual brand pages focusing on different aspects like purity, family, and daily inspiration.
The GSE Group companies have confirmed, in 2012, the capacity to act as reference stakeholders in the
energy sector, managing and developing new activities thanks to the skills and effectiveness demonstrated
over the past year.
Tintricity on the Road: Unified Critical CommunicationsTintri
Everbridge: Unified Critical Communications
Presenter:
Frank Basso
Vice President SaaS Operations
Everbridge
For more information:
Tintri: http://bit.ly/1KK7JcK
Tintri Events: http://bit.ly/1ycjdlT
The GSE Group companies have confirmed, in 2012, the capacity to act as reference stakeholders in the
energy sector, managing and developing new activities thanks to the skills and effectiveness demonstrated
over the past year.
Tintricity on the Road: Unified Critical CommunicationsTintri
Everbridge: Unified Critical Communications
Presenter:
Frank Basso
Vice President SaaS Operations
Everbridge
For more information:
Tintri: http://bit.ly/1KK7JcK
Tintri Events: http://bit.ly/1ycjdlT
Presentazione nuova famiglia di librerie a Overland Storage e Tandberg DataPaolo Rossi
Introduzione alla nuova famiglia di librerie a nastro di Overland Storage e Tandberg Data.
L'agenda prevede un introduzione a Sphere3D, alle soluzioni Tape a portafoglio: Serie NEO S e NEO XL, carattersitiche tecniche, funzionalita', posizionamento e competition.
La presentazione e' stata utilizzata per un Webinar in Italiano gratuito. Da oggi il portafoglio delle soluzioni Sphere3D, Overland Storage e Tandberg Data comprende soluzioni di storage, backup, archiving, cloud, virtualizzazione e mobile.
Vidiemme Consulting ospite a iPad4Business evento di Elmec Informatica Spa sul tema "applicazioni per il business". Intervento del pomeriggio del 29.03.12
TALLER Manolo y Margarita enriquecen su lenguajeIP Valle Central
Programa para integrar a la familia a la Educación Parvularia.
"Manolo y Margarita, Aprenden con sus Familias"
TALLER Manolo y Margarita enriquecen su lenguaje.
Because I am a Girl supporters can now help Plan Canada spread the word by using this tool at a presentation. Visit becauseiamagirl.ca for the speaking notes and other great presentation tools.
explica que es el aceite de colza, como provocó el mayor envenenamiento alimentario de España y detalles del proceso absolutorio de los principales inculpados
What if...
- you could make a living through giving?
- you could reach out in kindness every day to others, celebrating their lives with pictures, gifts and the written word - and be able to make a great living doing it?
- that living provided you with a lifestyle of financial freedom for you and your family for decades to come?
Presentazione nuova famiglia di librerie a Overland Storage e Tandberg DataPaolo Rossi
Introduzione alla nuova famiglia di librerie a nastro di Overland Storage e Tandberg Data.
L'agenda prevede un introduzione a Sphere3D, alle soluzioni Tape a portafoglio: Serie NEO S e NEO XL, carattersitiche tecniche, funzionalita', posizionamento e competition.
La presentazione e' stata utilizzata per un Webinar in Italiano gratuito. Da oggi il portafoglio delle soluzioni Sphere3D, Overland Storage e Tandberg Data comprende soluzioni di storage, backup, archiving, cloud, virtualizzazione e mobile.
Vidiemme Consulting ospite a iPad4Business evento di Elmec Informatica Spa sul tema "applicazioni per il business". Intervento del pomeriggio del 29.03.12
TALLER Manolo y Margarita enriquecen su lenguajeIP Valle Central
Programa para integrar a la familia a la Educación Parvularia.
"Manolo y Margarita, Aprenden con sus Familias"
TALLER Manolo y Margarita enriquecen su lenguaje.
Because I am a Girl supporters can now help Plan Canada spread the word by using this tool at a presentation. Visit becauseiamagirl.ca for the speaking notes and other great presentation tools.
explica que es el aceite de colza, como provocó el mayor envenenamiento alimentario de España y detalles del proceso absolutorio de los principales inculpados
What if...
- you could make a living through giving?
- you could reach out in kindness every day to others, celebrating their lives with pictures, gifts and the written word - and be able to make a great living doing it?
- that living provided you with a lifestyle of financial freedom for you and your family for decades to come?
It's all about getting social with this issue. This Bellwether will reveal helpful hints to how your business could be use social media and marketing to improve its bottom line. Let's all get social!
My presentation from the KMP Seminar on 6th May 2010.
It was a stab at explaining some of why I think blogs are the beating heart of a social media strategy.
It's also got some good cases of how brands build up their social media presences from blogs out to other social networks.
Enjoy and download...and please link/quote if quoted/cited.
Thx, Paul
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
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In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
3. WE
WERE
STRUCK
WITH
IMPORTANT
Q’S…
1
page
per
product?
1
page?
bilingual
pages?
OR
1
page
per
language?
Name
of
the
page?
1
page
3
4. 1
Page
Advantages
1
page
per
product
Advantages
• Lots
of
potenJal
content
to
• Name
of
the
brands
could
be
interesJng
365
days/year
oblige
us
(Spa
Barisart
-‐
Spa
without
being
boring
Bruisend)
• PotenJal
CrossferJlizaJon
• AcJviJes
&
Guidelines
of
the
brands
are
different
between
brands
• Leader
percepJon
(all
fans
1
Page
Reason-‐Why
in
1
place
–
potenJally
the
largest
page
in
its
category)
• Fullfill
daily
need
(content)
• Easier
to
manage:
all
fans
in
• CrossferJlizaJon
1
environment
&
only
1
page
to
opJmize
in
stead
of
• People
talk
about
‘Spa’,
2
or
3
not
the
brand
names
• Site
is
already
constructed
like
this
4
7. WHAT
WOULD
CONVINCE
PEOPLE
TO
LIKE
SPA?
• What
promise
will
we
be
making
to
our
Facebook
users
that
will
make
them
‘Like’
Spa?
• Can
we
deliver
this
promise?
• And
will
that
be
enough
to
make
them
join?
Give
to Get
7
8. ENLARGE
THE
UNIVERSE
–
3
CONTENT
PILLARS
Their
universe
Every
day
a
Purity
that
takes
The
domain.
The
sparkling
day
care
of
you
sources.
The
roots
The
Brands
Spa
Sparkling
Spa
Reine
Spa
General
SPADEL ÉQUIVALENCE PANTONES ÉQUIVALENCES QUADRI
ÉQUIVALENCE PANTONES ÉQUIVALENCES QUADRI SPA_10_3190_Logo2c_DarkBlue_LightBlue
SPADEL
19/03/2010
SPA_10_3190_r_Logo2c_DarkBlue_LightBlue PANTONE 278 C CYAN 40% MAGENTA 15%
24, rue Salomon de Rothschild - 92288 Suresnes - FRANCE
19/03/2010 Tél. : +33 (0)1 57 32 87 00 / Fax : +33 (0)1 57 32 87 87
PANTONE 278 C CYAN 40% MAGENTA 15% WHITE WHITE
24, rue Salomon de Rothschild - 92288 Suresnes - FRANCE Web : www.carrenoir.com
Tél. : +33 (0)1 57 32 87 00 / Fax : +33 (0)1 57 32 87 87 WHITE WHITE
Web : www.carrenoir.com Ce fichier est un document d’exécution créé sur
Illustrator version CS2. PANTONE 661 C CYAN 100% MAGENTA 80%
Ce fichier est un document d’exécution créé sur
Illustrator version CS2. PANTONE 661 C CYAN 100% MAGENTA 80%
8
12. QUESTION
OF
PRIORITIES
• Value • Fan Engagement • Brand
• Give to get • Interaction with fans Promotion
content • Interesting content will • News,
receive Likes, Shares Promotions,
and Comments Contests
• Ideally: reserved
for the fans, or a
priority group
12
13. PROMISE
SPA
REINE
Spa
Reine
let’s
you
experience
pure,
inspiring
moments
with
your
friends
and
family
13
14. CONTENT
WHEEL
SPA
REINE
Moments
with
family
&
friends
(acJviJes
&
trips,
cooking,
movies)
Spa
Reine
history
Actuality
&
news
Sponsoring
&
events
(f.e.
20KM)
Purity
(taking
care
of
your
beloved
ones)
Product
&
Promo
info
(announcement
of
new
products
/
acJons
/
promo)
Spa
Mama
Baby
program
(focus
on
USPs
of
the
website)
14
15. PROPOSITION
SPA
SPARKLING
“Each
day
we
make
your
day
a
sparkling
day”
Smile,
laugh,
explore,
wonder,
learn,
be
inspired
» Each
day
we
will
surprise
and
inspire
our
fans
15
16. CONTENT
SPA
SPARKLING
Outside
AcJviJes
(Kayak
at
Ourthe,
Jp
for
a
museum,
…)
Sparkling
moments
Refreshing
ideas
(original
content
(Jps:
f.e.
pancakes)
that
will
surprise
the
fans)
Culture
(New
Belgian
film,
Upcoming
arJst,
…)
Sponsoring,
events
Promo
&
Product
info
Sports
(New
sport
to
try
with
friends,
weekend
acJvity
proposal)
16
17. PROPOSITION
SPA
GENERAL
“Join
us
on
a
journey
into
the
heart
of
our
sources
and
ini?a?ves”
• Discover
the
history
of
Spa,
the
iniJaJves
and
values
of
Spa,
its
beauJful
domain
&
its
heritage
• Be
inspired
by
its
roots,
its
nature,
its
people
17
18. CONTENT
SPA
GENERAL
Nature
&
ecology
(domain
of
Spa,
Jps
for
family
walks
with
acJvity,
…)
Spa
gamma
&
Belgitude
news
(Spa
=
100%
Belgian)
(f.e.
new
packagaging)
Heritage
of
Spa
Engagement
of
(f.e.
Spa
history
&
Spa
(environment)
Spa
VisiJng
Center)
18
21. A
PAGE
WITH
A
STRONG
VISION
• Each
day
bring
interesJng,
original
and
inspiring
content
to
the
fans
• Each
week
reach
a
mass
audience
by
leveraging
the
posts
to
a
wider
audience
than
its
fans
• To
set
the
tone
(be
leader)
in
Water
pages
in
Belgium
in
terms
of
Engagement
&
Size
• In
short:
to
manage
a
page
that
has
strong
Karma
21
22. MANY DRIVERS. ONE KARMA.
Setup
Page Setup
Impact
Reach Engagement Intensity
Strong
Foundations
Consideration Community
Vitality
ConversaJon
Posting
Strategy
Intelligence
22
34. UNDERSTANDING
EDGERANK
=
KEY
EdgeRank
is
made
up
of
3
variables:
Affinity,
Weight,
and
Time
Decay.
» Affinity
is
dependent
on
a
user's
relaJonship
with
an
object
in
the
news
feed.
– It
is
based
on
the
proximity
you
have
with
a
friend
or
Page
(No.
of
comments
and
no.
of
‘Likes’
from
you
and
your
friends,
Frequency
of
visit
to
specific
Profiles
/
Pages,
Frequency
of
interacJons
with
those
Profiles
/
Pages)
» Weight
is
determined
by
the
type
of
object,
such
as
a
photo/video/link/etc.
» Time
Decay:
as
an
object
gets
older,
the
lower
the
value.
34
35. ENGAGEMENT
IS
KEY
TO
INFLUENCE
EDGERANK
Fans
are
just
the
beginning
(!)
Gesng
engagement
from
those
Fans
is
a
real
Challenge.
To
maximize
your
presence
in
Top
News:
» Generate
Likes;
» Provoke
Comments;
» Invite
people
to
Share;
» Make
people
return
to
your
Page;
35
37. Measure, Compare & Optimize
the Karma of Your Page.
Presentation Page Karma.
38. Page Karma
Rankings & Comparisons
Logos
Brands want to understand the state of their
performance.
How do I rate
against my
How do I rate, competitors or
compared with the my peers
other brands of the
country
In terms of size, rate
Colors of increase, in terms
C71 M2 Y35 K0 of C71 M64 Y64 K66
engagement or C52 M43 Y43 K7
R42 G183 B179 activityB42 my fans
R42 G42 of R129 G129 B129
# 2AB7B3 # 2AB7B3 # 818181
39. Page Karma
Country Insights
Logos
Brands want to understand how people use
Facebook in their country
What content gets
How do people the most
engage with my engagement in my
brand on Facebook category (type,
in my country? format, length,…) ?
What are the
Colors
What time of the differences
best to
day is the C71 M2 Y35 K0 between men
C71 M64 Y64 K66 C52 M43 Y43 K7
R42 G183 B179
publish and G42 B42
R42 women R129 G129 B129
# 2AB7B3 # 2AB7B3 # 818181
content ?
40. Page Karma
Recommendations
Logos
Brands want to increase their effectiveness
%
If I have 2 posts to
publish, when do I
When should I post the second
publish on my one ?
Page ?
What are my
competitors
Colors
Are my
competitors’ doing that could Is the level of
inspireY64 K66 ?
C71 M64 me consideration I
Pages growing Y35 K0
C71 M2 C52 M43 Y43 K7
R42 G183 B179 R42 G42 B42 give to my fans
R129 G129 B129
quicker than
# 2AB7B3 # 2AB7B3 # 818181
the best in my
mine ?
Category ?
41. Each
month
comparing
engagement
to
our
compe?tors,
the
broader
category
&
country
benchmarks
41
42. Each
month
comparing
engagement
to
our
compe?tors,
the
broader
category
&
country
benchmarks
42
45. 1.
Surprise/privilege
the
fans:
give
them
scoops
Albums
generates
one
of
the
highest
visibility
&
engagement
scores
with
new
Timeline
45
46. Albums
generate
high
engagement
We
asked
fans
to
like
their
favorite,
resul?ng
in
high
engagement
By
reac?ng
on
comments
by
fans
under
each
photo,
we
managed
to
get
many
comments
46
47. 2.
People
love
choosing:
involve
them
Don’t
forget
to
keep
the
conversa?on
going
in
the
comments
&
let
fans
know
which
op?on
was
chosen
the
most
by
the
fans
47
49. 4.
Let
fans
fill
in
the
blanks.
Ask
quesQons
Although
Ques?ons
are
not
the
most
sexy
format,
it’s
one
of
the
best
to
boost
engagement
Best
way
to
get
to
know
your
fans
(f.e.
how
many
of
your
fans
actually
use
your
product(s)?)
49
56. New
opQons
:
Pin
to
the
top,
star,
milestones
Post
remains
on
top
of
the
page
for
1
week
Larger
visibility
Star
posts
before
you
highlight
them.
AQer
7
days
they
will
go
back
to
the
larger
format
56
58. INFO:
Title
in
Calibra
(Body)
28
pixels.
All
Capital.
BUILDING
A
QUALITATIVE
AUDIENCE
58
59. MAIN
OBJECTIVES/GOALS
1. Claim
leadership
posiJon
in
‘water
category’
2. Create
a
qualitaJve
audience
with
large
reach
that
would
jusJfy
the
investments
in
social
(keeping
in
mind
that
fans
are
just
the
beginning)
59
60. WE
HAD
TWO
DIFFERENT
OPTIONS
Sesng
up
effecJve
recruitment
campaigns
» Frontal
:
through
the
promise
of
the
page
» Biased
:
via
contests
or
promoJons
-‐>
the
challenge
being
to
engage
those
‘fans’
DesJnaJon
tab
for
recruitment
purposes
60
61. A
LOT
OF
DIFFERENT
TARGETINGS
WATER
NATURE
FAMILY
ACTIVE
/
SPORTIVE
/
CULTURE
FRIENDS
OF
FANS
COMPETITORS
61
63. CREATIVE
BEST
PRACTICES
Image
Maxers!
80%
the
impact
of
your
ad.
Best
PracJces:
-‐
No
more
than
1
or
2
objects/human
-‐
Human
Faces
-‐
Close
Up
-‐
Focus
on
Product
-‐
Band
RecogniJon
(Logo)
-‐
Colours
-‐
Iconic
-‐
Be
CreaJve
63
64. CREATIVE
BEST
PRACTICES
Copy
to
generate
an
acJon.
Best
PracJces:
-‐
Short
Copy
-‐
CAPITALS
-‐
QuesJons
-‐
Focus
on
Benefits.
-‐
Magic
Keywords
(Free,
New,
Win,…)
-‐
Call
to
AcJon
-‐
Contextualize
-‐
Sense
of
Emergency
-‐
Brand
RecogniJon
-‐
Clear
DesJnaJon
64
65. OPTIMIZATION
DURING
THE
WHOLE
PERIOD
Main Optimization Steps We optimize your investment in REAL TIME
in order to reach the best ROI
1 - We split the targeting in several sub-segment (Gender, Age, Interest)
2 – We analyze witch segment perform the best regarding the message
3 - We make a reallocation of the budget on the sub-segment who works the best.
4 – It is an iterative process we repeat.
Launch middle Reallocation of Budget
V
€
OPTIMAZATION
OPTIMAZATION
V
€
X
€
65
73. WHY
IS
THIS
SO
IMPORTANT?
Influences
the
vitality
of
your
Facebook
page
With
Spa
Belgium
we
strive
to:
• Be
the
most
axenJve
page
in
its
category
• Not
let
any
fine
acJon
unnoJced
• Keep
the
conversaJon
going
on
the
page,
its
posts,
…
73
74. MODERATION
>
FANS
POSTS
Replies%Of% Likes%of% Average%
Page%Name% Fan%Posts% Page%on%Fan% Page%on%Fan% Reply%on%
Posts% Posts% Fan%Posts
Spa$Belgium 84 46 38 1,0
Pepsi 24 17 5 0,9
evian$Belgium 29 7 13 0,7
Gini 26 11 4 0,6
FreshClub$by$
Perrier 175 44 54 0,6
Innocent$
Belgium 4 2 0 0,5
Bru$ 16 5 3 0,5
Oasis$Fun.be 0 0 0 0,0
Spa
Belgium
is
number
one
on
ModeraJon
of
Fans
post.
With
an
average
of
1
reply
per
Fan
Post.
74
75. MODERATION
>
PAGE
POSTS
Reply%of%
Average%reply%per%
Page%Name% Posts%of%Page% Page%on%
Post
own%Posts%
Spa$Belgium 24 69 2,88
Gini 21 58 2,76
Oasis$Fun.be 31 75 2,42
evian$Belgium 14 17 1,21
Bru$ 21 15 0,71
FreshClub$by$Perrier 20 2 0,10
Innocent$Belgium 6 0 0,00
Pepsi 10 0 0,00
Spa
Belgium
is
number
one
on
ModeraJon
of
Page
Posts.
With
an
average
reply
of
2,88
per
Page
Post.
75
77. SET
UP
A
PROCESS
–
WHO
TO
CONTACT/WHAT
TO
DO
PosiJve
Thank
him
and
encourage
comment
for
more
comments.
Product
If
you
can
answer
straight
away,
do
it.
If
not,
ask
for
more
informaJon
or
say
you
QuesJon
will
come
back
asap
with
detailed
InformaJon
informaJon.
Ask
informaJon
to
dedicated
people.
If
correct,
acknowledge
and
check
how
you
can
make
it
right.
Unhappy
Check
If
wrong,
correct
politely
and
customer
facts
monitor.
NegaJve
Wrong
If
correct,
acknowledge,
publish
the
Check
comment
informaJon
correct
informaJon
and
monitor.
facts
NegaJve
If
wrong,
correct
politely
and
opinion
monitor.
Joke
Monitor,
and
if
needed
delete
based
on
guidelines
of
the
page.
77
80. WHY
FOCUSING
ON
REACH?
• With
specific
Facebook
AdverJsing
formats
(Sponsored
Stories)
we
decided
to
boost
the
reach
of
our
page
posts
much
wider
than
its
organic
likers
• And
by
doing
so
turning
the
page
into
a
powerfull
communicaJon
tool
by
reaching
well
over
2Mio
people
per
week
80
81. PAGE
POST
ADS
TO
BOOST
VISIBILITY/REACH
Reach
organic
(OWNED)
+
AddiJonal
Reach
(PAID)
Friends
of
Fans,
Specific
target
Fans
Fans
Fans
81
82. ORGANIC
&
PAID
REACH
Up
to
50K
weekly
organic
Views
Reach
up
to
2
M
weekly
Views
82
83. PAGE
POST
ADS
EXAMPLE
Page
Post
Ad
Organic:
7K
reach
With
PPA:
600K
reach
83
84. PAGE
BECOMES
A
POWERFUL
COMMUNICATION
TOOL
30
K
Heritage
of
Spa
AcJvity
Jp(s)
PPA
on
FoF
50
K
1
M
Spa
Reine
PPA
on
Fans
Contest
House
2
x
30K
2
x
50
K
1
x
500K
2
x
1M
Nature
&
Ecology
PPA
on
FoF
2.660.000
post
views
30
K
per
week
Spa
Sparkling
1
M
Sparkling
Day
PPA
on
Fans
Specific
targeted
PPA
50
K
Family
acJviJes
500
K
Thank
the
fans
84