SlideShare a Scribd company logo
+
PRA Innover
Ecole de Danse de l’Opéra de Paris
Maÿlis Darras, Leila Kar, Jean-Baptiste Chauvet, Lucile Vincent, Blanche Plessy
+
PRA4MI
An innovation for the
Ballet School
+
Our client, its universe
PRA4MI
WHO
•is our client?
WHAT
•are its values?
WHY
•were we hired?
+ The Paris Opera and the Ballet School:
1713 to 2015: 300 years of shared history
OPERA
FRENCH
TOUCH
BEAUTY
TRADITION
DREAM
The Paris Opera: an influent French institution
PRA4MI
+
You and us:
a path to guide our project
 The fifth year students’
presentation of the PRA
 Visiting the Paris Opera Ballet
School and its architecture
 Meeting with the students
PRA4MI
+
FROM YOU, FOR YOU, WITH YOU
+
A project in harmony with the
institution
PRA4MI
FROM YOU:
Tradition & Innovation
FOR YOU:
Quality & Identity
WITH YOU:
Service & Adaptability
+
The competition
THE COMPETITION
+Repetto
The Etoile Dorothée Gilberte
PRA4MI
+Guerlain
The Guerlain limited edition makeup line for Christmas: An Evening at the Opera
PRA4MI
+MAC.Cosmetics
M.A.C. Cosmetics for the movie Maleficient, starring Angelina Jolie
PRA4MI
+
“On stage”
“EN SCENE”
+
Long-lasting
&
professional
quality
Nude tones
&
basic colours
Make-up
case
“the
Essentials”
+ Guide book
On stage with the dancers
PRA4MI
+
« LEVER DE RIDEAU »
+
High
quality
Bold
colours
to go out
by night
Limited
edition
boxes
Waiting for the curtains to go up
PRA4MI
+
Product pricing
PRA4MI
0
1
2
3
4
5
6
7
8
9
10
+
Professionalism & Opera Dream
Prestige & Excellence
Affordable but glamorous
Product positionning
PRA4MI
+
Production
PRA4MI
Make-Up
Art
Production
+
Distribution
PRA4MI
+
Conclusion
A
continuoulsy
evolving
project
An image:
from the
school and
for the school
A vision, a
dream, a
broad
outreach
PRA4MI
C O M P L E M E N T A R I T Y I N D U A L I T Y
+
PRA4MI

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