1. New Media Strategies & Paradigms | Jaki Levy

2. New Media Strategies & Paradigms | Jaki Levy
Misnomer as Case Study
New Paradigms
New Spaces

3. New Media Strategies & Paradigms | Jaki Levy
thank you

4. New Media Strategies & Paradigms | Jaki Levy
http://shifthappens.wikispaces.com/

5. Social media strategy
“You can’t approach new media with
old thinking.”
New Media Strategies & Paradigms | Jaki Levy

6. New Media Strategies & Paradigms | Jaki Levy
excercise

7. New Strategies
New Roles
New Media Strategies & Paradigms | Jaki Levy
Lani
Jason
Brooke
New Media

8. New Media Strategies & Paradigms | Jaki Levy

9. New Media Strategies & Paradigms | Jaki Levy
New Paradigms
for
New Media
Lani
Jason
Brooke
New Media Strategies & Paradigms | Jaki Levy

10. New Media Strategies & Paradigms | Jaki Levy

11. New Media Strategies & Paradigms | Jaki Levy
New Media Strategies & Paradigms | Jaki Levy
“For people who want to be better informed, the
Internet itself is the key. For those who want to join
the process, the Web is where we merely start.”
- Dan Gillmor, We the Media

12. Picture of Audience
Feedback
from flickr or site
USER GENERATED CONTENT
New Media Strategies & Paradigms | Jaki Levy

13. New Media Strategies & Paradigms | Jaki Levy
• Deepen - connect with previous audience members.
• Broaden - NEW audience members who are current base.
Familiar community, but new folks.
• Diversifying - New audience members from new
communities.
CUSTOMERS v AUDIENCE

14. New Media Strategies & Paradigms | Jaki Levy
How we won IdeaBlob by deepening our relationships

15. New Media Strategies & Paradigms | Jaki Levy
Nine Inch Nails
ARG’s
High Quality,
Downloadable Recordings
Video
remixes
Fan Media

16. New Media Strategies & Paradigms | Jaki Levy
Quality
Distribution
(-)
(-)
(+)
(+)
*
Latest tech
(mp3’s, streaming, podcasts)
Steve Reich in Toronto
*
(live)
NIN Downloads
*

17. New Media Strategies & Paradigms | Jaki Levy
PUSH or PULL ?

18. New Media Strategies & Paradigms | Jaki Levy
How can you
reach us?
Lani
Jason
Brooke
New Media Strategies & Paradigms | Jaki Levy

19. New Media Strategies & Paradigms | Jaki Levy
How should you
reach us?
Lani
Jason
Brooke
New Media Strategies & Paradigms | Jaki Levy

20. New Media Strategies & Paradigms | Jaki Levy
•Peer-to-Peer campaign: are you letting your audiences
work for you?
•Do you provide links to videos + social network in emails?
•Syndicating: where else does it go?
•How are you using this to draw in NEW audiences
(outside your own site)?
•Are you allowing audiences to embed, download or stream
your content?
PUSH or PULL ?

21. New Media Strategies & Paradigms | Jaki Levy

22. New Media Strategies & Paradigms | Jaki Levy
Group Action Just Got Easier
-Clay Shirky
“Here Comes Everybody”
Sharing
Conversation
Collective Action

23. New Media Strategies & Paradigms | Jaki Levy
Group Action Just Got Easier

24. New Media Strategies & Paradigms | Jaki Levy
Group Action Just Got Easier

25. New Media Strategies & Paradigms | Jaki Levy
Freemium

26. New Media Strategies & Paradigms | Jaki Levy
Freemium : CALYPSO

27. New Media Strategies & Paradigms | Jaki Levy
thoughts ?

28. New Media Strategies & Paradigms | Jaki Levy
Jaki Levy
jaki@misnomer.org
www.misnomer.org
www.jakilevy.com