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Evaluation Q2 - Branding
The document discusses how branding was achieved throughout the production's various products. Key elements used for consistency included color scheme (purple and red), fonts (Jeepers for titles, Georgia for body text), layout (similar images and minimal text), and logo placement (logo featured prominently on all pages and materials). These elements worked together to create a recognizable visual identity and sense of branding across the website, postcard, and film logo.
Charka Fashion Brand Communication
This document is a poem commissioned by Charka Fashion House to promote a message of cultural appreciation and togetherness. The poem expresses embracing one's own identity while also admiring others, and hopes that togetherness and trust can help cultures grow and prosper like "rainy fun" and finding "life luster." It encourages being creative and catching opportunities like the wind to help heritage travel hand in hand.
Branding and stage gate process powerpoint presentation templates.
The document describes a branding and stage gate process. It involves 6 main steps:
1. Identifying goals that branding can address
2. Mapping the existing brand culture
3. Analyzing competition and the environment to identify branding opportunities
4. Designing the brand strategy
5. Conducting a preliminary evaluation of the brand
6. Conducting a full evaluation of the brand
It also shows the different gates or stages in the process from ideation to product launch and post-implementation review.
Chapter 10 Crafting The Brand Positioning
The document discusses product life cycle marketing strategies and market evolution. It describes the four stages of a product life cycle as introduction, growth, maturity, and decline. Different marketing strategies are needed for each stage, such as early adoption in introduction, market penetration in growth, and niche markets in maturity. As markets evolve over time they also pass through four stages of emergence, growth, maturity, and decline. Firms must understand a market's path of evolution to adapt their products and strategies accordingly.
Question 2
The document discusses how branding was achieved for a film production project through consistency across different elements. Color, fonts, layout, images, and logos were used consistently on the film website and other materials to create a recognizable brand. Pink and purple colors were chosen to stand out, a simple font was used for readability on the website, and the production logo featured prominently throughout to reinforce the brand.
Evaluation (lo5)
This document contains evaluations of 5 fashion spreads for a teenage lifestyle magazine. Each spread features a model photographed to represent spring fashion.
The summaries are:
1) The photos capture spring motifs like flowers, bright colors, and sunshine. The models and outfits appeal to teenage audiences.
2) Bright colors, daffodils, and light on the model's face establish her outfit as the focal point and represent spring.
3) A retro British theme incorporates a bike, picnic, and flowers to promote fun spring activities for teens.
4) Pastel colors, flowers, and girlish styles transition between winter and spring fashions for teenage readers.
5) Simple makeup and
Evaluating Brand Attributes in a Digital Environment
Understanding the value of your brand is a key indicator of your position in the marketplace. But an exact evaluation of brands, including both tangible financial data as well as customer perceptions and intangible brand equity is difficult to achieve. One small mistake in understanding customer perception can lead businesses astray and have devastating consequences.
Fortunately, it is easier than ever before to evaluate brand attributes and build a clear picture of customer opinion. In this session, we aim to show you the diverse range of creative tools available to help align your brand and customer perceptions - as well as building this in to your financial models, giving an accurate overview of brand assets and intangible financial equity.
Book a free demo of our market research platform to see the full demonstration: http://bit.ly/1MK0jG3
Recommended
Evaluation Q2 - Branding
The document discusses how branding was achieved throughout the production's various products. Key elements used for consistency included color scheme (purple and red), fonts (Jeepers for titles, Georgia for body text), layout (similar images and minimal text), and logo placement (logo featured prominently on all pages and materials). These elements worked together to create a recognizable visual identity and sense of branding across the website, postcard, and film logo.
Charka Fashion Brand Communication
This document is a poem commissioned by Charka Fashion House to promote a message of cultural appreciation and togetherness. The poem expresses embracing one's own identity while also admiring others, and hopes that togetherness and trust can help cultures grow and prosper like "rainy fun" and finding "life luster." It encourages being creative and catching opportunities like the wind to help heritage travel hand in hand.
Branding and stage gate process powerpoint presentation templates.
The document describes a branding and stage gate process. It involves 6 main steps:
1. Identifying goals that branding can address
2. Mapping the existing brand culture
3. Analyzing competition and the environment to identify branding opportunities
4. Designing the brand strategy
5. Conducting a preliminary evaluation of the brand
6. Conducting a full evaluation of the brand
It also shows the different gates or stages in the process from ideation to product launch and post-implementation review.
Chapter 10 Crafting The Brand Positioning
The document discusses product life cycle marketing strategies and market evolution. It describes the four stages of a product life cycle as introduction, growth, maturity, and decline. Different marketing strategies are needed for each stage, such as early adoption in introduction, market penetration in growth, and niche markets in maturity. As markets evolve over time they also pass through four stages of emergence, growth, maturity, and decline. Firms must understand a market's path of evolution to adapt their products and strategies accordingly.
Question 2
The document discusses how branding was achieved for a film production project through consistency across different elements. Color, fonts, layout, images, and logos were used consistently on the film website and other materials to create a recognizable brand. Pink and purple colors were chosen to stand out, a simple font was used for readability on the website, and the production logo featured prominently throughout to reinforce the brand.
Evaluation (lo5)
This document contains evaluations of 5 fashion spreads for a teenage lifestyle magazine. Each spread features a model photographed to represent spring fashion.
The summaries are:
1) The photos capture spring motifs like flowers, bright colors, and sunshine. The models and outfits appeal to teenage audiences.
2) Bright colors, daffodils, and light on the model's face establish her outfit as the focal point and represent spring.
3) A retro British theme incorporates a bike, picnic, and flowers to promote fun spring activities for teens.
4) Pastel colors, flowers, and girlish styles transition between winter and spring fashions for teenage readers.
5) Simple makeup and
Evaluating Brand Attributes in a Digital Environment
Understanding the value of your brand is a key indicator of your position in the marketplace. But an exact evaluation of brands, including both tangible financial data as well as customer perceptions and intangible brand equity is difficult to achieve. One small mistake in understanding customer perception can lead businesses astray and have devastating consequences.
Fortunately, it is easier than ever before to evaluate brand attributes and build a clear picture of customer opinion. In this session, we aim to show you the diverse range of creative tools available to help align your brand and customer perceptions - as well as building this in to your financial models, giving an accurate overview of brand assets and intangible financial equity.
Book a free demo of our market research platform to see the full demonstration: http://bit.ly/1MK0jG3
Get Your Fashion Brand Noticed!
Want to reach a fashion, style, hair or beauty related audiences? The newest most effective way to do so is to work with a fashion blog with a built in audiences. Let me explain how I can help get your fashion brand noticed!
Global Branding Name Evaluation Talia Baruch
Global branding and name evaluation are important considerations for companies expanding internationally. A global brand aims to convey consistent values worldwide while allowing for local production. Name evaluation assesses potential names for pronunciation, connotations, and regulatory issues in different languages and cultures. It identifies strengths and weaknesses through linguist surveys and alternative suggestions. Common pitfalls include unintended meanings, negative associations, or confusing pronunciations. Careful evaluation helps brands avoid issues and connect with global audiences appropriately. Localization companies are well-positioned to provide both translation and name evaluation services as a one-stop-shop for companies expanding abroad.
La Rinascente - Fashion Buying
Fashion Buying project focusing on a chosen floor in the department store La Rinascente in order for it to develop and bring in new designers or trends/categories for the upcoming season.
Measurement & Evaluation
The document discusses various ways to measure and evaluate the success of public relations campaigns. It emphasizes that defining specific, measurable goals upfront is important so success can be determined based on whether those goals were achieved. It then provides many examples of metrics that can be used, such as increases in sales, media impressions, audience awareness, and audience actions like purchases or information requests. It also discusses tools for tracking traditional media clips, online mentions, and website traffic. The overall message is that output metrics alone like clip counts are not sufficient and outcomes need to be tied to achieving the original objectives.
CH 10 Crafting the Brand Positioning
The document is a blog post that provides questions and answers about branding and marketing concepts covered in Chapter 10. It discusses key topics like points of parity/difference, conveying brand category membership, desirability criteria for differentiating brands, differentiation strategies, how product managers can stimulate sales, the stages of market evolution including emergence, growth, maturity, and decline. Diagrams and examples like Apple iPhone are provided to help explain the concepts.
Crafting the brand positioning Kotler
Positioning involves designing a company's offering and image to occupy a distinctive place in the target market's mind. Developing an effective positioning strategy requires determining the competitive frame of reference and differentiating the brand. The competitive frame includes category membership and points of parity and difference compared to closest competitors seeking similar customers. Crafting a brand mantra, differentiation strategies, and emotional branding can help connect with customers, but building brands is challenging for small businesses with limited resources.
Crafting the brand positioning part 2
This document discusses crafting a brand positioning strategy. It recommends differentiating the brand through being different (#BeDifferent) and emotional branding that connects with customers' hearts and minds (#Heart+Mind). To achieve this, it suggests having a strong people-focused culture, distinctive communication, and an emotional hook to connect with customers on a deeper level. It also notes the importance of analyzing potential threats from competitors.
Fashion Communication & Strategic Planning Course: Lesson 01
The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development.
LESSON 1: The real life of a Strategic Planner
LESSON 2: How to launch a new magazine
LESSON 3: Focus on analysis: Brand, products & communication analysis
LESSON 4: Competitor Analysis
LESSON 5: The Traditional Media Landscape
LESSON 6: Media Selection
LESSON 7: How to brief a Strategy
LESSON 8: How to structure a Magazine Concept
LESSON 9: The Concept presentation
LESSON 10: How plan the discovery phase to develop the best concept
LESSON 11: Test
LESSON 12: The Digital Landscape
LESSON 13: The launch of a brand in the digital landscape
LESSON 14: Who is the target?
LESSON 15: Creative & UX Designer approaches
LESSON 16: Naming
LESSON 17: Build an app, web or mobile?
LESSON 18: UX Strategy
LESSON 19: Digital Media Strategy
LESSON 20: Media Planning
LESSON 21: Test
LESSON 22: The Events Jungle
LESSON 23: Audit for a Brand Event
LESSON 24: CRM strategy
LESSON 25: Building Emotion
LESSON 26: The Conversational Map
LESSON 27: The Audience Journey
LESSON 28: Simulation: the Agency Team is working
LESSON 29: Manage the risks: what is the ROI
LESSON 30: Final test
A2 Evaluation Q2 Brand Identity
The document provides guidance on evaluating coursework that involved creating a main product and ancillary texts. It suggests answering how effective the combination of the products is by explaining how a sense of brand identity was created across the three products to help promote the product. Students should consider consistent elements like images, fonts, and color, and how different media could help reach different audiences. A visual comparison to similar existing products and an explanation of how the linked products will promote the brand are also recommended approaches.
Left Brain Connectors,Strategy for fashion brand In VN
This document discusses building a successful fashion brand through strategic positioning and branding. It emphasizes that a brand needs a unique selling proposition centered around unique styling, service, and strategic positioning. Developing brand integrity through strong internal branding and customer-focused values is essential to building trust and loyalty. Effective implementation of branding strategies inside and outside the company are both needed to strengthen the brand and achieve its desired destination in the market.
Crafting the brand positioning 11
This chapter discusses brand positioning strategies. It explains how firms can choose a positioning by identifying target markets and competitors. A positioning establishes category membership and points of difference/parity. As a product moves through its life cycle from introduction to maturity to decline, a firm's positioning and differentiation strategies must change. The chapter outlines characteristics, objectives, and strategies for each life cycle stage and how a market evolves from emergence to maturity to decline.
Fashion communication
A project undertaken to plan the events of 10 Corso Como for the Milan Expo 2015. A proper fashion commun
Luxury fashion branding_final_thesis
This thesis examines how luxury fashion brands can sustain a successful brand identity and image through advertising and public relations events. It analyzes two luxury brands, Louis Vuitton and Ralph Lauren. For events, it looks at Louis Vuitton's Fall/Winter 2011-2012 fashion show and Ralph Lauren's Spring/Summer 2011 fashion show through online videos. For advertising, it analyzes a printed ad for each brand. The goal is to understand what brand identity each communicates and how, using a theoretical framework of methodological hermeneutics to interpret the "texts" and understand the intentions behind them. By comparing the brands' strategies, the thesis aims to determine how luxury brands can maintain tradition while adapting to changes in communicating
Brand Valuation Methods & techniques
The document discusses various methods for valuing brands, including cost-based, income-based, and market-based approaches. It provides details on specific valuation techniques like book value, replacement cost, earnings capitalization, and relative valuation methods. Brand valuation considers factors like brand positioning, personality, and equity. As intangible assets become more important, managers will need systems to link brand management to long-term financial performance and value creation. Developing standardized economic approaches to brand valuation can provide important tools for management.
Fashion marketing
This document discusses various topics related to fashion marketing and branding. It covers different fashion market segments based on factors like gender, age, geography, lifestyle. It also discusses concepts like fast fashion, brand licensing, brand diffusion, unique selling propositions, country of origin effects. Specific fashion brands and their strategies are provided as examples. The document also briefly touches on topics like counterfeits, sustainable fashion, and public relations in the fashion industry.
Product Failure Evaluation
The document provides information about several product failures by major companies:
McDonald's Arch Deluxe burger failed in 1996 due to inappropriate marketing that targeted adults but showed kids rejecting it, high calorie content, and being too expensive. It showed McDonald's losing touch with its customers.
Crystal Pepsi, launched by PepsiCo in 1992, failed because it did not have a compelling difference from regular Pepsi and the "crystal" name was not appealing. The product and market were not well defined.
Nintendo's Virtual Boy game console from 1995 failed because it caused motion sickness, was uncomfortable to play, and lacked a "killer app" game. It also had an isolating gameplay experience
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Viewers also liked
Get Your Fashion Brand Noticed!
Want to reach a fashion, style, hair or beauty related audiences? The newest most effective way to do so is to work with a fashion blog with a built in audiences. Let me explain how I can help get your fashion brand noticed!
Global Branding Name Evaluation Talia Baruch
Global branding and name evaluation are important considerations for companies expanding internationally. A global brand aims to convey consistent values worldwide while allowing for local production. Name evaluation assesses potential names for pronunciation, connotations, and regulatory issues in different languages and cultures. It identifies strengths and weaknesses through linguist surveys and alternative suggestions. Common pitfalls include unintended meanings, negative associations, or confusing pronunciations. Careful evaluation helps brands avoid issues and connect with global audiences appropriately. Localization companies are well-positioned to provide both translation and name evaluation services as a one-stop-shop for companies expanding abroad.
La Rinascente - Fashion Buying
Fashion Buying project focusing on a chosen floor in the department store La Rinascente in order for it to develop and bring in new designers or trends/categories for the upcoming season.
Measurement & Evaluation
The document discusses various ways to measure and evaluate the success of public relations campaigns. It emphasizes that defining specific, measurable goals upfront is important so success can be determined based on whether those goals were achieved. It then provides many examples of metrics that can be used, such as increases in sales, media impressions, audience awareness, and audience actions like purchases or information requests. It also discusses tools for tracking traditional media clips, online mentions, and website traffic. The overall message is that output metrics alone like clip counts are not sufficient and outcomes need to be tied to achieving the original objectives.
CH 10 Crafting the Brand Positioning
The document is a blog post that provides questions and answers about branding and marketing concepts covered in Chapter 10. It discusses key topics like points of parity/difference, conveying brand category membership, desirability criteria for differentiating brands, differentiation strategies, how product managers can stimulate sales, the stages of market evolution including emergence, growth, maturity, and decline. Diagrams and examples like Apple iPhone are provided to help explain the concepts.
Crafting the brand positioning Kotler
Positioning involves designing a company's offering and image to occupy a distinctive place in the target market's mind. Developing an effective positioning strategy requires determining the competitive frame of reference and differentiating the brand. The competitive frame includes category membership and points of parity and difference compared to closest competitors seeking similar customers. Crafting a brand mantra, differentiation strategies, and emotional branding can help connect with customers, but building brands is challenging for small businesses with limited resources.
Crafting the brand positioning part 2
This document discusses crafting a brand positioning strategy. It recommends differentiating the brand through being different (#BeDifferent) and emotional branding that connects with customers' hearts and minds (#Heart+Mind). To achieve this, it suggests having a strong people-focused culture, distinctive communication, and an emotional hook to connect with customers on a deeper level. It also notes the importance of analyzing potential threats from competitors.
Fashion Communication & Strategic Planning Course: Lesson 01
The course covers the strategic planning tools for developing integrated communication plans, media and creative, able to support product launches and/or brand development.
LESSON 1: The real life of a Strategic Planner
LESSON 2: How to launch a new magazine
LESSON 3: Focus on analysis: Brand, products & communication analysis
LESSON 4: Competitor Analysis
LESSON 5: The Traditional Media Landscape
LESSON 6: Media Selection
LESSON 7: How to brief a Strategy
LESSON 8: How to structure a Magazine Concept
LESSON 9: The Concept presentation
LESSON 10: How plan the discovery phase to develop the best concept
LESSON 11: Test
LESSON 12: The Digital Landscape
LESSON 13: The launch of a brand in the digital landscape
LESSON 14: Who is the target?
LESSON 15: Creative & UX Designer approaches
LESSON 16: Naming
LESSON 17: Build an app, web or mobile?
LESSON 18: UX Strategy
LESSON 19: Digital Media Strategy
LESSON 20: Media Planning
LESSON 21: Test
LESSON 22: The Events Jungle
LESSON 23: Audit for a Brand Event
LESSON 24: CRM strategy
LESSON 25: Building Emotion
LESSON 26: The Conversational Map
LESSON 27: The Audience Journey
LESSON 28: Simulation: the Agency Team is working
LESSON 29: Manage the risks: what is the ROI
LESSON 30: Final test
A2 Evaluation Q2 Brand Identity
The document provides guidance on evaluating coursework that involved creating a main product and ancillary texts. It suggests answering how effective the combination of the products is by explaining how a sense of brand identity was created across the three products to help promote the product. Students should consider consistent elements like images, fonts, and color, and how different media could help reach different audiences. A visual comparison to similar existing products and an explanation of how the linked products will promote the brand are also recommended approaches.
Left Brain Connectors,Strategy for fashion brand In VN
This document discusses building a successful fashion brand through strategic positioning and branding. It emphasizes that a brand needs a unique selling proposition centered around unique styling, service, and strategic positioning. Developing brand integrity through strong internal branding and customer-focused values is essential to building trust and loyalty. Effective implementation of branding strategies inside and outside the company are both needed to strengthen the brand and achieve its desired destination in the market.
Crafting the brand positioning 11
This chapter discusses brand positioning strategies. It explains how firms can choose a positioning by identifying target markets and competitors. A positioning establishes category membership and points of difference/parity. As a product moves through its life cycle from introduction to maturity to decline, a firm's positioning and differentiation strategies must change. The chapter outlines characteristics, objectives, and strategies for each life cycle stage and how a market evolves from emergence to maturity to decline.
Fashion communication
A project undertaken to plan the events of 10 Corso Como for the Milan Expo 2015. A proper fashion commun
Luxury fashion branding_final_thesis
This thesis examines how luxury fashion brands can sustain a successful brand identity and image through advertising and public relations events. It analyzes two luxury brands, Louis Vuitton and Ralph Lauren. For events, it looks at Louis Vuitton's Fall/Winter 2011-2012 fashion show and Ralph Lauren's Spring/Summer 2011 fashion show through online videos. For advertising, it analyzes a printed ad for each brand. The goal is to understand what brand identity each communicates and how, using a theoretical framework of methodological hermeneutics to interpret the "texts" and understand the intentions behind them. By comparing the brands' strategies, the thesis aims to determine how luxury brands can maintain tradition while adapting to changes in communicating
Brand Valuation Methods & techniques
The document discusses various methods for valuing brands, including cost-based, income-based, and market-based approaches. It provides details on specific valuation techniques like book value, replacement cost, earnings capitalization, and relative valuation methods. Brand valuation considers factors like brand positioning, personality, and equity. As intangible assets become more important, managers will need systems to link brand management to long-term financial performance and value creation. Developing standardized economic approaches to brand valuation can provide important tools for management.
Fashion marketing
This document discusses various topics related to fashion marketing and branding. It covers different fashion market segments based on factors like gender, age, geography, lifestyle. It also discusses concepts like fast fashion, brand licensing, brand diffusion, unique selling propositions, country of origin effects. Specific fashion brands and their strategies are provided as examples. The document also briefly touches on topics like counterfeits, sustainable fashion, and public relations in the fashion industry.
Product Failure Evaluation
The document provides information about several product failures by major companies:
McDonald's Arch Deluxe burger failed in 1996 due to inappropriate marketing that targeted adults but showed kids rejecting it, high calorie content, and being too expensive. It showed McDonald's losing touch with its customers.
Crystal Pepsi, launched by PepsiCo in 1992, failed because it did not have a compelling difference from regular Pepsi and the "crystal" name was not appealing. The product and market were not well defined.
Nintendo's Virtual Boy game console from 1995 failed because it caused motion sickness, was uncomfortable to play, and lacked a "killer app" game. It also had an isolating gameplay experience
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Fashion Communication & Strategic Planning Course: Lesson 01
Fashion Communication & Strategic Planning Course: Lesson 01
Left Brain Connectors,Strategy for fashion brand In VN
Left Brain Connectors,Strategy for fashion brand In VN