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Save your Sanity! 
Plan Your Promotions 
With Sophie Jewry 
Sophie Jewry 
The Queen Of Brand 
@sophiejewry 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Sophie! 
Jewry 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Why social media 
• Saves your brain from over-exerting itself 
• Puts the pleasure back in posting 
and 
• Saves you time and money! 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Your Ideal Client Profile or Avatar 
Before you do 
anything else, you 
need to know who it 
is that you’re 
creating your 
campaign for; who 
is it going attract. 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
I do mean specifically 
What’s their name? 
Where do they live? 
Male or Female? 
Children? 
Interests? 
Hobbies? 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
IC = Great Material 
• What social networks are they on? 
• Brainstorm their interests 
• Create categories 
• Start creating and saving posts! 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Bring out the big guns… 
Use a tool like 
HootSuite to 
schedule in some 
of those posts to 
your networks 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Band Kitchen Club 
Week 1 = Set goals 
Week 2 = Check in 
Week 3 = Check in 
Week 4 = Review 
Rinse & Repeat. 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Band Kitchen Club 
Create Posts 
Plan Spreadsheet 
Upload to HootSuite 
100 Posts – Done! 
Time to enjoy my 
conversations. 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Brand Kitchen FB Page Example 
• Branding, design and business tips 
• Inspirational memes or quotes 
• Blog posts by me and also other 
good, relevant ones 
• Useful resources or recommended 
links or books 
• And lots of other things 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Brand Kitchen FB Page Example 
• #FridayFreebie 
• #MondayMotivator 
• #RR (Recommended Resource) 
I have a document with over 500 posts saved in.! 
All ready to use when I need them… 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Saves your brain from 
over-exerting itself 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Saves you trying to 
think what to write! 
each day 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Puts the pleasure ! 
back in to posting 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Saves you time! 
and money! 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Get in touch… 
You can find out more about branding and the various online 
workshops and courses I have to offer at 
www.brandkitchen.co.uk! 
There’s lots of freebies on there and you can sign-up for my 
CakeBreak weekly free email tips too. 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Ultimate Social Media Planner 
(Designed to work beautifully with HootSuite) 
Come and speak to me afterwards 
and take advantage of a special offer 
just for you! 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Get Planning!! 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
Thank You! 
Sophie Jewry 
@SophieJewry 
More Info: 
www.brandkitchen.co.uk 
*Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.

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Sophie Jewry's presentation for the #EpicHootUp

  • 1. Save your Sanity! Plan Your Promotions With Sophie Jewry Sophie Jewry The Queen Of Brand @sophiejewry *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 2. Sophie! Jewry *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 3. Why social media • Saves your brain from over-exerting itself • Puts the pleasure back in posting and • Saves you time and money! *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 4. Your Ideal Client Profile or Avatar Before you do anything else, you need to know who it is that you’re creating your campaign for; who is it going attract. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 5. I do mean specifically What’s their name? Where do they live? Male or Female? Children? Interests? Hobbies? *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 6. IC = Great Material • What social networks are they on? • Brainstorm their interests • Create categories • Start creating and saving posts! *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 7. Bring out the big guns… Use a tool like HootSuite to schedule in some of those posts to your networks *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 8. Band Kitchen Club Week 1 = Set goals Week 2 = Check in Week 3 = Check in Week 4 = Review Rinse & Repeat. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 9. Band Kitchen Club Create Posts Plan Spreadsheet Upload to HootSuite 100 Posts – Done! Time to enjoy my conversations. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 10. Brand Kitchen FB Page Example • Branding, design and business tips • Inspirational memes or quotes • Blog posts by me and also other good, relevant ones • Useful resources or recommended links or books • And lots of other things *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 11. Brand Kitchen FB Page Example • #FridayFreebie • #MondayMotivator • #RR (Recommended Resource) I have a document with over 500 posts saved in.! All ready to use when I need them… *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 12. Saves your brain from over-exerting itself *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 13. Saves you trying to think what to write! each day *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 14. Puts the pleasure ! back in to posting *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 15. Saves you time! and money! *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 16. Get in touch… You can find out more about branding and the various online workshops and courses I have to offer at www.brandkitchen.co.uk! There’s lots of freebies on there and you can sign-up for my CakeBreak weekly free email tips too. *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 17. Ultimate Social Media Planner (Designed to work beautifully with HootSuite) Come and speak to me afterwards and take advantage of a special offer just for you! *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 18. Get Planning!! *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.
  • 19. Thank You! Sophie Jewry @SophieJewry More Info: www.brandkitchen.co.uk *Please note: this presentation was prepared by a HootSuite Ambassador and therefore the information might not be 100% accurate.