1. The document discusses insights into improving the customer experience in retail stores. It suggests having window walls, a smiling greeter, good music, and highlighted goods to create a welcoming first impression. 2. Customers form opinions within 20 seconds based on design and can identify quality levels unconsciously. Pleasant store sensations from elements like interior, furniture, smells, temperature, and music can create positive emotions. 3. One idea is taking photos of customers in recommended outfits against a fur wall with two light sources, then emailing them the pictures along with store updates to encourage return visits and trying on of multiple items.

1. Some insights
by student #49599

2. 1. NAFNAF

3. 2. phard

4. 3. Kira Plastinina

5. YO MOYO

6. Before you enter
it's very good if
...there are window walls, it's bright inside
...the door is open and you see smiling
salesperson
...you hear good music which is relevant to the
store
...some clothes or other goods are shown as
outstanding ones
...some good smell catches your nose

7. Design
We make our first opinion in 20 seconds or
even less. We pay attention to design patterns
even if we don't realize this fact. We do know
beforehand if something cheap or expensive.
We often make mistakes, but it doesn't matter.
We can lose some chances. Image plays a big
role in business.

8. Pleasant sensations
There are some stores which can deliver you
into 'magic circle'. It's very comfortable & cosy
there. Different things can play a role of
triggers, they provoke emotions and give ideas.
It's about interior design, furniture, aroma
generator, temperature, music, image and way
the salespeople work.

9. Big idea
To cover one wall with a fur (black or white), to
get the two artificial light sources and to make a
photo session of every client in recommended
clothes.
Clients then will get pictures on email. We'll get
our own email base of clients to tell them our
news. They will spend more time inside, they
will try many different clothes and get emotions
(also tactile memory of fur).

10. People don't like to think
about clothes.
We just want to look fine and to be stylish.
Make everything easier, let clients see some
good looks and copy. But offer them a really
good variety of accessories. That's the key.
We don't like to choose but we want something
special (and unusual), something which
corresponds with our mood, feelings, style.