Kero Yu is a web developer and comic author coach who writes articles for several Taiwanese publications on topics related to reader experience in comics and what Japanese comic editors focus on to improve readability. The document discusses differences between American and Japanese comics, with Japanese comics having a natural advantage of a vertical text layout, and emphasizes how dialogue balloons and flow lines can be used to guide readers' eyes through the story.

1. About Kero Yu
Web Developer
& Comic Author Coach
I write articles for…
• Gamebase.com.tw
• TechOrange.com
• Nownews.com
• Business Weekly Taiwan

2. Reader Experience
in Comics
Why does Manga succeed
where American Comics fail?

3. American Comics

9. Japanese Comics
(A.K.A. “Manga”)

15. Difference?

16. When there is
too much
visual
information,
human eyes
search for
texts first…
and then
faces.

17. What do Japanese
comic editors concern
about
when improving
readability…

18. Dialogue balloons are best used to lead
readers by telling them from where to
where they should read.
Connect every two balloons following the
right reading order, the flow line you get
should be covering all the important
information your readers need to know.
Converging lines and black colour can be
used to give more weights and to lead the
flow line as well.

21. Natural Advantage:
Vertical Text Layout

22. Thank you!