The document outlines Soles from the Heart's plan to provide shoes to underprivileged children in Campbellsville. They will utilize various internet platforms like a website, blogs, social media, and emails to promote their cause and garner donations. They will also partner with local organizations like Campbellsville University, churches, businesses, and governments. Fundraisers like bake sales and a shoe drive will help involve the community and raise funds. Promotional efforts will include radio, newspaper, TV, and printed materials. A publication calendar is included to coordinate press releases, events, testimonials, and a celebrity endorsement launch across internet platforms.

1. Objective: Our client is Soles from the Heart, Group B. Their goal is to provide shoes to the underprivileged children in Campbellsville. SOLES FROM THE HEART - Mission statement is to reach out and give shoes to the under privileged. Spread awareness of the the dangers of not wearing shoes We suggest that utilizing the following venues of the internet will reach the most people and garner the greatest response.

2. Internet: a. Website (donations, sign up for news letters, connect to other forms of social media) b. blogs (connecting to the other forms of social media) c. Twitter, Facebook, YouTube (promotional videos), Jumo (Facebook for non-profits) d. Email (news letters) e. Tracking chip f. Online surveys. Campbellsville University: a. Use convo, BCM, already existing clubs, student emails, 1st class project, social work department, extra credit for classes.

3. Community: a. Church involvement b. Local government (city council, fire department) c. Local businesses d. local events e. The COMMUNITY of the world, via internet will involve linking to other groups with the same interest and garner ideas from them and coordinate possible simulcast events to promote the cause thru various venues. Fundraisers: Fundraisers will be a great source of outreach to the community. You always want to make people feel like they are involved! a. Bake sales b. Benefit concert C. Shoe drive (local businesses, drop box) Promotional: a. Radio N b. Newspaper c. Television (tv-4) d. Promotional products (rubber wrist bands, pens, frisbies e. Fliers

4. Publication Calendar Nov. 27 – Press Release 1 Website , Blog 1 , Blog 2 , twitter , Facebook Nov 28 – Press Release 2 Event Nov 29 – Press Release 3 Event Update Dec. 1 – Testimonials (post on website, blog, Facebook, twitter, YouTube) Dec. 2 – Presentation Dr. Jeffrey, Professor McKinney, Dr. Barclay Dec. 7 – Event Launch simulcast of celebrity endorsement Website, YouTube, Facebook, Twitter and Blog

5. We have established a website and blogs as well as Twitter, Facebook, E-mail and YouTube accounts. Website @ https://sites.google.com/site/soles4heart/ Your blogs @ http://solesfromtheheart.wordpress.com http://solesfromtheheart.blogspot.com Twitter: SFTH2010 - socialmedia Facebook: Soles From The Heart – socialmedia E-Mail: [email_address] - socialmedia YouTube: [email_address] - socialmedia2010