Presentation of our semester-long Marketing Research & product development for the hypothetical smart agriculture device, Soilstake.

1. For your soil’s sake… Use Soilstake!

2. Soilstake Marketing Team
A.J. Blaney Kayla Barbour Yabsira Ayele
Chief Marketing Officer Creative Director Editor & Market Researcher

3. What is Soilstake?
The Soilstake device promotes a healthier,
more sustainable garden by monitoring:
● Acidity (pH)
● Nitrogen (N)
● Potassium (K)
● Phosphorous (P)
● PAR (Photosynthetically Active Radiation) light received by the device
Soilstake simplifies the process of testing the garden space and provides
continual monitoring to ensure optimal growing conditions are achieved!

4. Refined Product Concept
● Solar-Powered Electrode emits an ionic charge
that detects pH & saturated soil nutrient content
● Solar Panel also functions as PAR light detector

5. Research & Development
In exchange for published research and academic testimonials, Soilstake will
provide free devices to the Agriculture Departments at the following Universities:
● UC Davis
● Texas A&M
● University of Florida
● Virginia Tech
● Washington State U.
In addition to forming a strong partnership for product testing and reviews-
these relationships may lead to future sales opportunities, new employees, and
enhanced technological developments.

6. Market Value & Potential
● Smart Agriculture Market worth
18.21 Billion USD by 2025
→ Smart agriculture involves hardware devices
and tools to minimize input and increase output
productivity of lands and crop yields.
● Growth Factors: Increasing application of technologies, rising need of
monitoring livestock performance and health, government’s support to adopt
modern agricultural techniques, increasing demand for food worldwide

7. SWOT Analysis

8. PRIZM Segmentation Analysis

9. Media Plan
$100,000 budget to promote Retail Launch
12 mo: University Sponsorships ~$5,000
9 mo: User Research Studies ~$5,000
6 mo: Publish Internet Ads ~$40,000
3 mo: Publish Magazine Ads ~$10,000
1 mo: Publish Radio Ads ~$30,000
National Retail Launch: Promo Parties ~$10,000

10. Advertisements
Print Ads:
● Better Homes & Gardens magazine
● Fine Gardening magazine
● Southern States retail catalogs
Radio Ads:
● NPR & RadioLab
Online Ads:
● Youtube, Facebook, DIY Network, BHG

11. Press Release / Radio Ad
SOILSTAKE – For your soil’s sake… Use Soilstake!
Interested in learning to garden or increasing your harvest bounty but don’t know
where to start? Look no further than Soilstake! No other device on the market measures soil
pH and levels of Nitrogen, Potassium, and Phosphorous while also detecting PAR light quality!
This innovative device features a duel-electrode powered by a patented solar panel that can
detect the percentage of Photosynthetically Active Radiation present in your sunny garden
patch. Forget the messy strip kits or traveling to a Lab for sending off samples- Soilstake is
easy to use and can be installed permanently or moved around as needed for mowing,
analyzing soil and sunlight in various locations, etc. Soilstake is ideal for those interested in
producing their own food or restoring the health and vitality to the soil! Please visit our
website www.soilstake.com or your nearest Southern States Cooperative for more
information. For your soil’s sake… Use Soilstake!

12. Questions? Comments? soilstake@gmail.com
Please visit our website at: https://www.facebook.com/SoilStake/

13. Sources
https://www.marketsandmarkets.com/PressReleases/smart-agriculture.asp
https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=30&me
nuOption=segmentdetails&pageName=Segment%Details
https://www.prnewswire.com/news-releases/the-global-smart-agriculturefarming-
market-is-anticipated-to-reach-usd-1821-billion-by-2025-300563292.html
http://www.fao.org/climate-smart-agriculture/en/