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SOHOME AUSTRALIA
This document provides an overview of SoHome Australia, a property management company. SoHome offers loyal butler, reliable assistant, and trustworthy friend services to take care of all aspects of city life for customers. The company uses an innovative one-stop business model combining property management, butler services, and a loyalty club. SoHome aims to increase rental returns for landlords through quality, bilingual services including furniture packages, repairs, and financial reports. The business environment report analyzes trends like rising Asian wealth and the large number of overseas students in Australia that create demand for SoHome's services.
SOHOME AUSTRALIA
- 1. INNOVATION QUALITY SERVICE CITY BULTER WELCOMETO SoHome Australia
- 2. CONTENTS • ABOUT SOHOMEAUS • COMPANY CORE VALE • INDUSTRY ANALYSIS • BRANDING & PROMOTION • Future Development
- 3. SOHOME AUSTRALIA Loyal butler welook after every aspect of your City Life Reliable Assistant Leave it to us, we fix it for you Trustworthy friend Chat with us over a cup of coffee whenever you feel like to Core Competency
- 4. About Us Property Management+ Butler Services ＋ SoHome Club ＝ Enriched Life Circle in Melbourne Loyal Butler Increase Rental Return Professional Services Bilingual Communication Big Data Industry Analysis Financial Reports & Tax Return Reliable Assistant Quality Services Furniture Package Short-term Start Removalist Repair Trustworthy Friend SoHome Loyalty Club Accommodation Study Overseas Immigration Business Discounts
- 5. BUSINESS ENVIRONMENT REPORT Therising of Asian wealth Increasing number of overseas students in Australia Large ratio of Asian property investors The change of Australia’s preference of living types Government’s plan for City development Problems in the current property management business SoHome Aus social value
- 6. The Influence ofGlobalization THE RISING WEALTH OF ASIANS According to 2015 Asia Wealth Report, Asian-pacific is the fastest-growing economy in the world at growth rate of 9.9% p.a. OVERSEAS STUDENTS IN AUS 90% super-rich Chinese want to send their children aborad and up to date May 2016, the total international students in Australia has reached to 440,949 people. 80% of them from Asia. DEMAND FOR HOUSING According to the report, the increasing number of international students and local residents are far over the supply of housing. Average Monthly Rent in SHANGHAI: $2,863.4 Average Monthly Rent in Melbourne:$1802.6
- 7. 500,189 international enrolments so farin 2016 Enrolments show what courses international students are studying in the Higher education, VET, Schools, English Language Intensive Courses for Overseas Students (ELICOS) and Non-award sectors. There are more enrolments than students as many students study more than one course during a calendar year. Full international student data tables are at: https://internationaleducation.gov.au /research/pages/data-and- research.aspx Monthly Summary of International Student Data January – May 2016 440,949 international students in Australia so far in 2016 This is 11% more international students than up to May 2015. 12.5% increase in 2016 commencements There have been 202,160 commencements so far in 2016. Commencements are new enrolments (a subset of all enrolments). Higher Education CHINA 89,914 INDIA 32,999 MALAYSIA 12,848 INDIA 19,461 VET THAILAND 10,624 SOUTH KOREA 10,777 Non-Award CHINA 9,409 USA 3,386 BRAZIL 1,269 SOUTH KOREA 1,141 Schools CHINA 9,764 VIETNAM 1,731 Top Three Nationalities Enrolments by Sector January - May ELICOS CHINA 22,971 BRAZIL 8,635 THAILAND 6,875 More than 80% of Australia’s international students come from Asia State Commencements Growth January - May NEW SOUTH WALES 12% VICTORIA 15% QUEENSLAND 10% WESTERN AUSTRALIA 13% AUSTRALIAN CAPITAL TERRITORY 11% SOUTH AUSTRALIA 11% TASMANIA -1% NORTHERN TERRITORY 6% • 巨大的留学生市场，该如何把握先机？ • 作为生活首要必需品的房子，如何让留学生选择我 们的服务？
- 8. 租房如打仗 好房秒杀 抢不到 Seasonalz factor 开学高峰期，一房难求，提前找房是真理 Location 学校远近是关键 宁可多睡十分钟，不 愿多走一分钟 Easy – Difficulty 先从最容易租到的选起，有效沟通是关键 Rental Prices 家长预支生活费，多重成本考虑其中 Influence of media 最简单，最熟悉的方式获取房源信息 Peer Influence 小伙伴住哪我住哪，有个人照应，约 饭约唱歌都方便 Time is the Key Consumer Behavior Study
- 9. Problems Facing bythe overseas investors 01 02 03 04 1. Language barrier, Hard for them to understand Market Research and Analysis 2. Lack of knowledge of local Relevant laws and regulations 4. Problems of individual tax return 3. Lack experience of property management
- 10. SOHOME AUSTRALIA DELIVER HIGHQUALITY PROPERTY MANAGEMENT SERVICES TO YOU
- 11. SoHome Core Competency Specialising in property management Providing most suitable property management solutions Creating extra values for our landlords Tailor-made Solution Bilingual Service Every report is bilingual Regular reports provided Innovative Business Model One-stop service station Hundreds business partners Social Media Big Data Cloud-based IT infrastructure to manage your properties
- 12. Focus on PropertyManagement, streamlining all business processes. Our customer-oriented services aim at creating more values for you. Our Prospects Build our Reputation, and we believe the Word-of-mouth effect from our customers. Provide Diversified services, we look at every possible solution to increase your return on investment
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