2. CONTENTS
• ABOUT SOHOME AUS
• COMPANY CORE VALE
• INDUSTRY ANALYSIS
• BRANDING & PROMOTION
• Future Development
3. SOHOME AUSTRALIA
Loyal butler
we look after every aspect of your City Life
Reliable Assistant
Leave it to us, we fix it for you
Trustworthy friend
Chat with us over a cup of coffee whenever you feel like to
Core Competency
4. About Us
Property Management + Butler Services ＋ SoHome Club
＝ Enriched Life Circle in Melbourne
Loyal Butler
Increase Rental Return
Professional Services
Bilingual Communication
Big Data Industry Analysis
Financial Reports & Tax Return
Reliable Assistant
Quality Services
Furniture Package
Short-term Start
Removalist
Repair
Trustworthy Friend
SoHome Loyalty Club
Accommodation
Study Overseas
Immigration
Business Discounts
5. BUSINESS ENVIRONMENT REPORT
The rising of Asian wealth
Increasing number of overseas
students in Australia
Large ratio of Asian property
investors
The change of
Australia’s preference of living types
Government’s plan
for City development
Problems in the current
property management business
SoHome Aus social value
6. The Influence of Globalization
THE RISING WEALTH OF ASIANS
According to 2015 Asia Wealth Report,
Asian-pacific is the fastest-growing
economy in the world at growth rate of
9.9% p.a.
OVERSEAS STUDENTS IN AUS
90% super-rich Chinese want to send
their children aborad and up to date
May 2016, the total international
students in Australia has reached to
440,949 people. 80% of them from
Asia.
DEMAND FOR HOUSING
According to the report, the
increasing number of international
students and local residents are far
over the supply of housing.
Average Monthly Rent in SHANGHAI: $2,863.4
Average Monthly Rent in Melbourne:$1802.6
7. 500,189
international enrolments
so far in 2016
Enrolments show what courses international
students are studying in the Higher education,
VET, Schools, English Language Intensive Courses
for Overseas Students (ELICOS) and Non-award
sectors.
There are more enrolments than students as
many students study more than one course during
a calendar year.
Full international student data tables
are at:
https://internationaleducation.gov.au
/research/pages/data-and-
research.aspx
Monthly Summary of International Student Data
January – May 2016
440,949
international students in
Australia so far in 2016
This is 11% more international students than up to May 2015.
12.5%
increase in 2016
commencements
There have been 202,160 commencements so far
in 2016.
Commencements are new enrolments (a subset of
all enrolments).
Higher Education
CHINA
89,914
INDIA
32,999
MALAYSIA
12,848
INDIA
19,461
VET
THAILAND
10,624
SOUTH KOREA
10,777
Non-Award
CHINA
9,409
USA
3,386
BRAZIL
1,269
SOUTH KOREA
1,141
Schools
CHINA
9,764
VIETNAM
1,731
Top Three Nationalities Enrolments by Sector
January - May
ELICOS
CHINA
22,971
BRAZIL
8,635
THAILAND
6,875
More than
80%
of Australia’s international
students come from Asia
State Commencements Growth
January - May
NEW
SOUTH
WALES
12%
VICTORIA
15%
QUEENSLAND
10%
WESTERN
AUSTRALIA
13%
AUSTRALIAN
CAPITAL
TERRITORY
11%
SOUTH
AUSTRALIA
11%
TASMANIA
-1%
NORTHERN
TERRITORY
6%
• 巨大的留学生市场，该如何把握先机？
• 作为生活首要必需品的房子，如何让留学生选择我
们的服务？
8. 租房如打仗 好房秒杀 抢不到
Seasonal z factor
开学高峰期，一房难求，提前找房是真理
Location
学校远近是关键 宁可多睡十分钟，不
愿多走一分钟
Easy – Difficulty
先从最容易租到的选起，有效沟通是关键
Rental Prices
家长预支生活费，多重成本考虑其中
Influence of media
最简单，最熟悉的方式获取房源信息
Peer Influence
小伙伴住哪我住哪，有个人照应，约
饭约唱歌都方便
Time is the Key
Consumer Behavior Study
9. Problems Facing by the overseas investors
01
02
03
04
1. Language barrier,
Hard for them to
understand
Market Research and Analysis
2. Lack of knowledge of local
Relevant laws and regulations
4. Problems of individual tax
return
3. Lack experience of property management
11. SoHome Core Competency
Specialising in property
management
Providing most suitable
property management
solutions
Creating extra values for
our landlords
Tailor-made
Solution
Bilingual
Service
Every report is
bilingual
Regular reports
provided
Innovative
Business
Model
One-stop service
station
Hundreds business
partners
Social Media
Big Data
Cloud-based IT
infrastructure to
manage your
properties
12. Focus on Property Management,
streamlining all business processes.
Our customer-oriented services aim
at creating more values for you.
Our Prospects
Build our Reputation, and we
believe the Word-of-mouth effect
from our customers.
Provide Diversified services,
we look at every possible solution
to increase your return on
investment
