Socratic American Academy Proposal

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In The
Arts, Humanities, & Sciences
"A solid Business plan that is well thought-out"
- Per Stenvall, international business consultant for ten years in China, MBA Oxford University

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Mission Statement .................................................. 2
Open Letter from our founder ..................................................... 3
Demographics of our student body ..................................................... 4
Projected Gross and Net Income ..................................................... 4
Cost Comparison of Education in
America .................................................. 6
Tentative Schedule ..................................................... 7
Going to University ................................................. 8
TOFEL Placement Exam ..................................................... 9
Ivy League Schools ................................................... 10
Why Study At SAA ................................................ 14
Who is Joseph N. Wdowski? ................................................... 15
Marketing Plan ................................................ 19
Course Catalog ................................................ 23
Flexible Private Classes ................................................... 30
Private Tutoring ................................................... 30
Memberships ................................................... 30
Scholarships ................................................... 31
Physical School ................................................ 32
Management ................................................ 38
Staff & Faculty ................................................... 39
Budget ……………………………………………… 47

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Bringing out the Scholar in all our Students
Mission Statement
1. To provide a quality personalized Socratic method of education.
2. To advocate a love of learning in all our students.
3. To create a school where teachers are there for their students.
4. To promote the development of future entrepreneurs, explorers, artists,
scientists, and inventors.
5. To create a mature academic environment to foster independent and
responsible young men and women.
6. The development of benevolent international leaders in the sciences,
humanities, and arts.
7. To offer scholarships to exceptional students and students of economic
needs.
8. To instill a moral code in our student body: Honesty, Honor, friendly
competition, non-violent conflict resolutions, respect and admiration for
everyone's individual qualities. We hope to change the too common
mindset of "us vs. them" to instead for "Each of us and all of us."
Independent individuals voluntarily working together for mutual gain and
growth.
9. To create a warm friendly environment where young adults and adults can
socialize and make new friends with common interests.
10.To offer a rewarding and supportive work place for our staff and faculty.
11.To create a model school that can grow to be a reasonably priced,
International Prep High school that caters to Chinese & American students,
yet also offers continuing education programs for American adults. In the
hopes of franchising in the near future throughout the United States.

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An Open Letter from our Headmaster and Founder
Joseph N. Wdowski, B.F.A., M.S. Ed.
May 12, 2015
Dear Potential Donator:
Thank you for your interest in The Socratic American Academy (SAA.) SAA is a for
young and working adults who are serious and passionate about improving their
academic abilities, and their understanding of the world we live in, while enhancing
their cognitive and creative skills in the sciences, the humanities, and the arts.
At SAA we hope to bring a personalized style education to American and Chinese
students at a reasonable price. Students at SAA will find a warm and academic
environment with professional instructors who will inspire, challenge, and
encourage them to do their academic best, while improving their reasoning, and
problem solving skills. A SAA education is not just for exam time. It is an education
that our students will carry with them for the rest of their lives.
It is also our goal to create an Socratic style community college that offers adult
education for those who wish to study American level college course to transfer
credits to accredited universities and/or for merely their personal growth.
We hope in our small way we can offer an affordable education to as many Chinese
and American students as possible especially exceptional students of economic
needs. For these reasons we will be offering the Hu Taoshi Scholarship and our SAA
Scholarship. We are dedicated to the continued peaceful and prosperous
development of China as a world leader, and to assist in strengthening the growing
friendship and understanding between the peoples of the United States and China.
Sincerely,
Joseph N. Wdowski
Headmaster and Founder
Socratic American Academy

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The Demographics of our student body
1) Young Chinese adults, 13 to 18 years of age whom wish to improve their English in order to
be more successful in their academics, study university in the United States, and future
careers.
2) Young adults, 13 to 30 years of age who wish to earn college credits at an affordable price
that can be transfer to an accredited university or college.
3) Working adults who wish to re-enter or enter higher education and/or improve their
international business skills and understanding, for their personal career advancement and
success.
4) Adventurous adults who wish to improve their entrepreneurial, artistic, and scientific skills.
5) Adults and teenagers who enjoy learning many subjects in a relaxed educational style and
are interested in meeting and socializing with those with common interests.
6) Teachers who wish to practice and/or improve their academic skills to bring back to their
students.
Projected Gross and Net Income
Monthly operating costs will be $121,000 (rounded up for contingency.)
Classrooms will have a 20 student limit, 2 students in each course will be scholarship
students based on either economic needs or academic excellence. Therefore 18 tuition paying
students per class hour (class hours will be 50 minutes/ courses 33 hours)
14 classrooms =
5 Multimedia classrooms, 2 Conference Classrooms, 5 Lab/Studio classrooms
2 Tutoring rooms
full capacity of 210 students per hour (20 of which will be tuition free students.)
Operating hours - Sept - June
Mon-Friday 3pm - 10pm (350 class hours)
Saturday 9am- 10pm (120 class hours)
Sunday 10am-5pm (80 class hours)
Total of 550 class hours per week, 2,200 class hours per month at full capacity. (not including
tutoring rooms)
If we operate at only One Quarter Capacity at $12.50 per class hour
18 tuition paying students at $12.50 an hour would gross $225 per hour.
33 hour course tuition: $412.50
If we operate at only one quarter capacity (137 hours per week) = $30,825 gross.
1 month gross: $123,300. (net $2,300 per month)
If we operated at Only Half Capacity at $8 per class hour
18 paying students at $8 an hour would gross $144 per class hour.
33 hour course tuition: $264
If we operate at only one half capacity (275 hours per week) = $39,600 gross.

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If we operated at Full Capacity at $8 per class hour
(550 class hours per week) = $145,200 gross
If we operated at Full Capacity at $4 per class hour
(550 class hours per week) = $39,600 gross
Operating hours for July-August
Mon-Friday 8am - 8pm (600 class hours)
Saturday 9am-8pm (110 class hours)
Sunday 10am-5pm (80 class hours)
Total of 790 class hours per week, 3,160 class hours per month at full capacity.
Note: for the academy to operate with a positive cash flow at only $4 an hour tuition we
would need to be teaching 130 paying students per hour (13 paying students in ten operating
classrooms per hour.)
Net would be at $400 per month.
Below 13 paying students per single class hour at $4 an hour, the school will be operating in
at a negative cash flow of -$8,400 per month
At $6 an hour tuition we would need to have 90 paying students per operating hour.
At $12.50 an hour tuition we would need to have 30 paying students per operating hour
Note: All of these estimates allow at least 20 tuition free students per hour. Raising tuition
costs on paying students can allow us to have more scholarship students.
As Headmaster I will be running the school as close to full capacity it is then possible lower
our tuition costs significantly while also offering full and particle scholarships, yet still
providing an excellent education for all our students. Assuring an excellent education for
each of our students by insuring no more than twenty students per course. If we can make
our classes smaller while still covering at least our operating costs I would gladly do so.
Ideally as our reputation grows as an excellent educational institution at reasonable prices, we
will have a waiting list. At that point we can expand the school (building more classrooms
and adding more instructors and building more branch schools to offer our excellent
education to more areas.
Another option is to only hire teachers part-time (pay them for only the courses they teach) In
that case we would pay them more per class hour, but would not be offering them 100%
family healthcare. Only staff would receive healthcare benefits. It would lower our monthly
expenses since we will only being hiring teachers when we have enough students to cover
their salaries. In order to hold onto excellent teachers it is highly recommended that we offer
as many full-time positions with full benefit packages.

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Cost Comparison of Education in America
Cost per Student
(based on government expenditures)
Public Education:
Highest - New York City - $150 per hour
Lowest - Phoenix, AZ - $66.66 per hour
Tuition per Student
(does not include fees and room and board)
Private Schools:
Principia School - $90.75 per hour
St. Louis, MO
Modesto Christian High School - $48.19 per hour
Modesto, CA
Tuition per Student
(does not include Government subsidies and fees)
Community Colleges:
CT Community Colleges - $13.64 per hour (CT resident)
$40.91 per hour (non-resident)
NY Community Colleges - $19.10 per hour (NY resident)
$29.10 per hour (non-resident)
Socratic American Academy - $12.50 per class hour (25% capacity)
$8 per class hour (at 50% capacity)
$4 per class hour (at 100% capacity)
The truth about Admissions Agencies
" ...applications that clearly appear to come from agencies are rejected by U.S. colleges" ...
“Students have a responsibility to identify their own path toward future goals, rather than
keying in how to get into a certain school,” said Barbara Knuth, the vice provost at Cornell
University in New York State, who oversees undergraduate admissions...
“[Harvard University] reviews every application individually and has no interaction” with
college admission consulting firms, “though we are certainly aware of their existence.” -
New York Times, May 29th, 2011

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Tentative Schedule
Present: Raise needed capital.
Month 1 Finalize our first location for the Academy.
Month 1-6: Construction of the Academy
Month 2-8: Securing licenses from Dept. of Ed. and obtaining accreditation for our college level
courses.
Month 5: Begin hiring staff and marketing campaign.
Month 6: Start first classes.
Month 12: Academy should be grossing 25% of its operating costs.
Month 18: Academy should be grossing 50% of its operating costs.
Month 24: 100% of operating costs.
Year 3: 25% Capacity - Year net $52,416
Year 4: 50% Capacity - Year - Net $532,800 (Tuition: $8 per class hour
Year 5: 100% capacity - Year Net $532,800 (Tuition: $4 per class hour)
Year Net $1,065,600 (Tuition: $8 per class hour)
Year 8 : Opening our second branch. (If tuition remains at $8 per class hour)
Year 10: Begin building international High school.
Year 11: Begin Franchising campaign in other cities throughout United States.
Note: As our teaching capacity increases we will have to hire more staff and their salaries will be added to our monthly
operating costs as our gross income does increase with a larger student body.

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Preparing our Students for University
One of our major mission goals is preparing our students who wish to study in the
United States. Many training schools in China promise parents to prepare their children
to "pass" an English entrance exam. They will teach the test, but not really teach their
students to understand English, and how to manage in an American style university
classroom. Most training schools do not really explain to parents how the admissions
process in the United States works. For their goal is not the success of their students.
Their goal is solely to make money from Chinese parents who fear their children not
passing the exams. The truth is getting into university in America is much easier than
most parents realize (as long as they have the money to pay and do not insist on an ivy
league university.)
Most Chinese students of financial means will be accepted at one or two American
universities, but if their English understanding is not up to American university
standards they will be required to take at least half a year to a year or more of
additional English lessons in the American universities own English as a Second
Language (ESL) program. Students will be required to pass their ESL program before
being allowed to take a single real university course towards completing their American
university degree. At SAA our graduates are prepared to start directly into the regular
university classes right alongside their American classmates. At SAA we also prepare
our students at a fraction of the cost they would pay if they were required to take the
American university's ESL programs.

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Understanding the TOFEL Placement Exam
The TOEFL test is the most widely respected English-language test in the world,
recognized by more than 7,500 colleges, universities, and agencies in more than 130
countries.
What is on the exam?
1. Listening (30 – 40 minutes)
The Listening section consists of 3 parts. The first one contains 30 questions about
short conversations. The second part has 8 questions about longer conversations. The
last part asks 12 questions about lectures or talks.
2. Structure and Written Expression (25 minutes)
The Structure and Written Expression section has 15 exercises of completing
sentences correctly and 25 exercises of identifying errors.
3. Reading Comprehension (55 minutes)
The Reading Comprehension section has 50 questions about reading passages.
4. Writing (30 minutes)
The Writing section is one essay with 250–300 words on average.
Score ranges between 310 and 677
Many Chinese parents do not understand that the TOFEL exam is not a pass or fail exam,
but a measuring tool for universities to understand the English abilities of the students.
Most school use these scores to place students in the appropriate level classes to ensure
their educational success in their institutions. If they score low they will be required to
enter the American university's ESL program in America at American university prices.
The Dirty Little Secret of American Universities
Only the top schools will use the TOFEL score as a measuring tool to accept or reject the
acceptance of a student applicant.

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No matter what the score level of a student there are always universities that will accept
them; if they have the money. The dirty little secret is that most American universities
are desperate for students. The average full-time American Professor makes $8,000 USD
per course. Many schools now have two-thirds of their professors at only part-time,
known as an adjunct professors. Adjuncts make only $1,800 per course. Yet even with
these cut backs in paying faculty, the cost of higher education in America continues to
climb. States schools can cost more than $7,000 USD per year. That is only tuition, that
is not including housing, food, transportation costs, books, medical insurance, etc... If a
student is not from the States they can be paying the same as if going to a private
American university - on average $26,000 USD per year. Graduate school programs in
America can cost $15,000 to $50,000 USD per year, only for tuition. Famous ivy league
schools can cost as much as $54,000 USD per year.
Due to these costs and the smaller pool of student America, most universities are
desperate for students. Training schools in china only prepare students to score high on
entrance exams, they teach exams. At SAA we are concentrating on our Chinese students
to actually learn and understanding English, not just pass an exam and then forget
everything they have learned. Our goal is to make English a part of who they are. If their
English is part them they will be able to score high on any English evaluation exam. Just
as important SAA enables our Chinese students to fit right into American society and
any American university classroom.
What is a Ivy League School?
The Ivy League is an athletic conference comprising
eight private institutions of higher education in the
Northeastern United States. The conference name is
also commonly used to refer to those eight schools as
a group. The eight institutions are Brown University,
Columbia University, Cornell University, Dartmouth
College, Harvard University, Princeton University, the
University of Pennsylvania, and Yale University. The
term Ivy League also has connotations of academic
excellence, selectivity in admissions, and social elitism.
The term became official, especially in sports terminology, after the formation of the
NCAA Division I athletic conference in 1954, when much of the nation polarized around
favorite college teams. The use of the phrase is no longer limited to athletics, and now
represents an educational philosophy inherent to the nation's oldest schools. In
addition, Ivy League schools are often viewed by the public as some of the most
prestigious universities worldwide and are often ranked amongst the best universities
in the United States and the world.

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Princeton University
All of the Ivy League's institutions place within the top 15 of the U.S. News & World
Report college and university rankings. (All but Brown and Cornell place within the top
10.) Seven of the eight schools were founded during the United States colonial period;
the exception is Cornell, which was founded in 1865. Ivy League institutions, therefore,
account for seven of the nine Colonial Colleges chartered before the American
Revolution. The Ivies are all in the Northeast geographic region of the United States. All
eight schools receive millions of dollars in research grants and other subsidies from
federal and state government.
Undergraduate enrollments among the Ivy League schools range from about 4,000 to
14,000, making them larger than those of a typical private liberal arts college and
smaller than a typical public state university. Overall enrollments range from
approximately 5,900 in the case of Dartmouth to over 25,000 in the case of Harvard and

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University of Pennsylvania. Ivy League university financial endowments range from
Brown's $2.2 billion to Harvard's $27.4 billion, the largest financial endowment of any
academic institution in the world.
The Ivy league schools on a whole reject 80-90% of all students applying to their
institutions. This including many with perfect grade point averages and test scores.
The good news is that there are over 4,000 universities in the United States alone. All
are accredited by the United Government and many actually offer superior educations
to the famous brand name Ivy league schools. The other dirty little secret about
American Ivy league schools is that the students are often not even taught by college
professor, but by graduate students. The classes on the most part are large lecture halls
with up to a hundred students. The students do well because these schools only accept
the best of the best. And the truth is a very good student can teach themselves.
Other four years schools offer programs for not the best of the best. They offer much
smaller classrooms 10 to 30 students, and these classes are taught by professors, not
graduate students. In the Ivy league schools their faculty are pressured to do research,
publish papers, and win government and private charity grant money. In most other
universities they are teacher colleges. The professors are there for the students, not for
the grant monies.

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At SAA we model our classes around teaching universities, not research universities like
the most famous schools. Our classes are limited to no more than 20 students and our
teachers are real teachers. This is in order to provide the best individual education for
each of our students. SAA also offers private tutoring classes for even more individual
attention for the students. Tutoring classes have a student teacher ratio as low as 1:1
and only as high as 4:1.
The other truth that most training schools do not tell the parents and students is that
you do not need their help to apply and be accepted into an American university. Most
American universities have International Admissions offices that will, for free, help
students apply to their universities. They guide them how to apply and even how to
obtain student visas to study in the United States. At SAA we will show students how
they can apply on their own at no extra cost to them.
The most important hurdle for Chinese students is raising the needed money to afford
an American university education. There are though many other means, besides their
parents' money, to raise the needed money to attend an American university; student
loan programs, grants, and scholarships that can help pay much and even all of a
student's American education. At SAA we can help our students become eligible for such
monies and assist them in applying, we will offer college credit course at extremely
competitive prices that can be transferred to accredit American colleges and
universities.

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Why Study at the Socratic American Academy?
 Honesty - No lies, no false promises to our students, parents, staff or faculty.
 Mr. Wdowski's Personalized Socratic educational style - Understanding over memorization,
promoting a love of learning, developing problem solving skills, and helping to bring out our
students' creative abilities and curiosity for the arts, humanities, and sciences.
 Real qualified teachers - Our mostly Ph.D.'s or graduate school graduates, and are trained
instructors in the personalized Socratic method of education.
 Adult Academic Environment - Our school is for serious young and working adults who want
to either improve their English, broaden their education, or both. We are not accepting any
students under thirteen years of age. No Hello Kitty, No Mickey Mouse, we are not a daycare
center or after school program. SAA is a real school geared towards higher learning and
excellence.
 Structured education - We place our students in the classes that best fit them. Students do
not advance to higher level classes until they are ready. Learning is the most important
objective, the pace students learn is not significant and will differ between individuals.
 "Classes of Interest" - We don't just offer classes to learn English, but American university
level courses in; human relations & Sexuality, psychology, literature, writing, history,
philosophy, biology, Chemistry, Media, and more. We do not just prepare our students to
pass an English exam, we prepare them to do well in an American university or college.
 Student Responsibility - We expect our students to do their part in their own education,
they are to take notes, do their assignments and homework, and to ask questions when they
do not understand or desire clarification (There are no stupid questions at SAA.) We demand
the best from our students, so that we can help them achieve their goals.
 Reasonably Priced - Mr. Wdowski has created a high end learning experience at extremely
reasonable tuition costs. As we obtain more donations for SAA we will pass on those savings
to our students with more scholarships and lower tuition. At SAA we believe strongly that a
quality education should not burden students with heavy debt.

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Who is Joseph N. Wdowski?
 Native born American - Born in New York City and grew up in Larchmont, N.Y.
 Nine years of university education - Four year university degree in Cinema, one and
half years of undergraduate studies in history and political science, Masters Degree
in Education, one year graduate studies in History (recent Chinese and American
history,) and thirteen months Chinese language studies at Taiwan National Normal
University's Mandarin Language Center.
 Twenty plus years of teaching experience - Mr. Wdowski has taught university in
Taiwan, the United States, and in China. He has taught over five-thousand students.
Classes he has taught are: American History, European History, Cinema History,
History of Invention and Technology, Public Speaking, English Conversation/Western
Culture, History of Western Popular Music, Media Literacy, Western Civilization,
Business Writing, and English Writing.
 Six year of Marketing and Admissions experience - Mr. Wdowski has worked for his
former university as the Assistant director of Marketing for the Graduate School and
as the Assistant Director of Transfer Admissions. He has experience in marketing and
recruiting students and has a firsthand knowledge of the American university
admissions process.
As for the Chongqing market; Mr. Wdowski has created a marketing survey that
shows that students are tired of the typical Chinese educational system and training
schools. The survey clearly illustrated that they want a real American style education
with a real American trained teachers. They are also willing to pay for it. His
marketing strategy is first and most importantly honesty. The Chinese people are
tired of fake chicken eggs, pork with chemicals to look like beef, and milk that kills
babies. The Chinese market is ready for American management style and is willing to
pay more for the quality. It is the reason why so many American Franchises like
Starbucks, McDonalds, Pizza Hut, Nike, Ford, and Sheraton Hotels are doing so well
in China. There aren't any Chinese franchise that are successful overseas because
unfortunately "Made in China" does not have a good reputation. Parents of power
and money are willing to pay hundreds of thousands of U.S. dollars to send their
children to high schools in America. We want to bring that excellence of education to
the Chinese middle class at reasonable costs.
 Six years Management experience - Mr. Wdowski has started his own production
video company in the United States and raised money to produce five feature length

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videos for only $60,000 USD. The average professional video costs at least $100,000
USD per video. He raised the investment capital, wrote the scripts, produced and
edited the videos, did all the marketing along with designing posters and box art for
the videos, hired the crew and talent, did the editing, and created a webpage to
market the videos that was averaging over 200,000 visitors a day. Before that he was
the Technical Director of his university's cinema department, managed a staff of five
workers and a $150,000 USD yearly budget.
"For the first time in years, under Joe's care, I sleep at ease every night, knowing that
our department is in the right hands. Joe is uncommonly honest, well organized,
helpful to the students, but tough when needed. His sense of humor also lightens up
the department and makes it a pleasure to come to work every day." - Dr. Gerry
Wiener, Former Director of the University of Bridgeport's Cinema Department.
He also managed student workers as the Director of Transfer Admissions..
 Published Author and highly creative - Mr. Wdowski had his textbook "Straight
Talk" published in Taiwan by Longman publishers. He has also been published in an
Academic Journal in Taipei his paper how to write better listening exams. He has
created many games for fun and teaching. Joe no matter what classes he has taught
has always written his own lesson plans from his extensive research and
understanding of the subjects. His game company he founded is Move2attacK
Games at www.Move2attacK.com.

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 Video and film production - Mr. Wdowski understands how to make educational
and promotional videos, he has a B.F.A. in cinema, has worked on productions for
Sanka Coffee, the Litton Corp., a series of educational video for emergency medical
workers, and music videos for music bands in the United States. He has also created
promotional videos for Move2attacK Games at:
https://www.youtube.com/channel/UCCuOSOZQRl-zwvylHyOiDkA?view_as=public
 Teaching the teachers - Mr. Wdowski has done five teaching seminars in his career
teaching teachers how to be better more dynamic teachers. He has taught such
topics as Human Sexuality for English Learning Adults, Classroom Management, Role
playing games to teach English, and Understand the Importance of English in Today's
World and Why It Is That Way.
At The Socratic American Academy our goal is to teach our students English in a challenging,
engaging, and interesting American style of education. Our students are not taught to
memorize facts like inputting data into a computer to only be spitted out at exam time and
soon forgotten, but to teach real understanding, problem solving skills, and creativity. To
instill in our students curiosity and a love of learning; Bringing out the scholar in all our
students. Our aim is to prepare our students to study in an university and/or graduate
school in the United States.
Mr. Wdowski is also a computer power user and has firsthand knowledge in graphic design,
photo shop, Power Point Presentations, and professional video editing. He has created and
was the sole content provider for Shih Hsin University's Language Department's first
website. He was also instrumental in designing the courses for Shih Hsin University's English
Language Major.
"Joe is a very considerate colleague...He might be the most 'frequently' bothered teacher in
this school." "I have been told by his students and former students that they deem his class
their most valuable memory of their college educations. He gives students a well structured
class that helps them to better perform and study. The Students are encouraged to express
themselves and think, not just memorize and repeat phrases. His style of teaching is quite
rare in the education system here in Taiwan...His students do not learn English solely as a
language, but an insightful understanding of other cultures and human intelligence
itself...After I went back to school to finish my Ph.D., it was Joe who gently told me to relax
and enjoy it. Sometimes I feel he is one of my teachers, and a very important one." - Yu-hui
Huang, Senior Lecturer, Department of English, Shih-Hsin University, Taipei Taiwan
Students who have studied with Mr. Wdowski have called him “The best teacher I have ever
had,” “Challenging and insightful,” “Creative and engaging,” “Extremely knowledgeable,”
“Articulate,” “Humorous”, “He has changed my life for the better,” and “I have never learned
so much from one teacher before.”

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All our classes are personally supervised and designed by Mr. Wdowski. All are lesson plans,
and teaching materials have been designed by him to offer our students the most
motivating technique to understand and use English, while broadening their knowledge
base about the world we live in. Mr. Wdowski tries to instill in all our students his love of
learning and his fascination with discovery. With humor, knowledge, experience, and
wisdom Mr. Wdowski has designed our teaching materials. For our beginning and
intermediate students Mr. Wdowski has designed courses to develop them in three key
areas of English study; Conversation & listening, Reading, and Writing. Once our students
master these basics, and reach advanced level, they will be able to study our more engaging
“classes of interest.” These are fascinating university level courses taught in English in an
easy fashion for our students to truly comprehend and understand the lessons. We offer
such courses as Psychology, History, The Arts, Cultural Studies, Philosophy, Business, Human
Relationships, Physics, mathematics, biology, chemistry, and more. As the Academy grows so
will the breath of the courses we will offer, such as cooking, computer science, French,
Japanese, Latin, classic Chinese calligraphy, marketing, public relations, accounting, and
more.
These classes are taught just like they would be in an American University, but in Mr.
Wdowski's easy to understand style of teaching. As Students learn from these fun and
intriguing academic courses, they will be putting to practical use their English listening,
speaking, reading, and writing skills, just like in any real American university classroom.
At the Socratic American Academy we don’t just prepare our students to pass an exam, we
prepare them to make the English language a part of who they are, enabling them to score
above average on any English placement exam. Our aim at Joseph’s American Academy is
for our students to excel and flourish in any American university, So they will get the most
out of their education and experience of studying, living, traveling, doing business abroad,
or communicating with foreigners.
SAA is also not any academy for Chinese students, more importantly it is place of learning
for young adult and working adult American students. A place they can earn college level
classes at extremely competitive tuition costs and with the same quality personalized
Socratic method of teaching of Mr. Wdowski.

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Marketing Plan
Our marketing plan will be a multi-dimensional approach in traditional main stream
advertising, internet ads, viral video productions, merchandising, free seminars, and
guerrilla marketing tactics.
Podcasts: Short humorous and educational videos for broadcasting on G3 telephones,
youtube, and Youku (China’s government controlled Youtube.). Entertaining and humorous
videos have a greater chance of becoming viral.
Bus Ads/ Billboards: Traditional ads on the sides of buses or in buses. With the following
slogans translated into Chinese in china and in English in the United States:
Learn the Love of Learning at The Socratic American Academy
At SAA our students don’t just learn how to pass the exam, they learn
how to flourish and succeed for life
Make English apart of who you are – The Socratic American Academy
The Socratic American Academy – Your gate way to the world
The Socratic American Academy – Bringing out the Scholar in all our
Students
“A” students work for those who love to learn and studied at SAA.
Webpage: Our webpage will be a place of learning. It will have articles and lessons to attract
those who wish to learn English and understand western culture. It will be a doorway to our
Academy and designed to attract not only future students, but also future teachers, and

Page | 20
devoted staff members. Announce special events, seminars, and classes aimed at American
students and teachers.
Internet Ads: We will be placing ads on www.baydu.com China’s number one search
engine. Budget permitted we will place ads on Google and Youtube.
Brochures: Three panel folding brochures containing our mission statements, sample
courses, and contact information. These will be handed out in our reception office, by our
recruiters out in the field, college conventions, and at promotional events.
Business Cards: Our full time recruiters, and teachers, will be given business cards to help
promote and distribute contact information of the Academy; including our office phone
number, email addresses, and our web address.
Educational Games and DVDs: Along with our video podcasts we will also be producing
informative and entertaining longer length educational videos that will be distributed to
public schools teachers. Games designed by our founder will also be given out to primary
school teachers for their students. These games are designed to be a fun way to practice
and reinforce the students' English vocabulary, word relationships, speaking, and listening
skills. Games already created by Mr. Wdowski are:
Go Shopping - A card game based on "Go Fish" to help memorization and increase
students vocabulary of clothes and other goods.
Occupational Poker - A card game based on poker that teaches job titles and their
places of work. This game also strengthens students' English communications skills in
a fun and exciting way.
Places and People of the World - Another poker style card game that teaches and re-
enforces English geography, world famous landmarks, and important people
throughout history and the present day.
Sol III: The World of Our Lord Joe - An challenging pen and paper role playing game
for young adults to enhance their spoken English, listening skills, problem solving,
and cooperation skills with others, while introducing Western mythology and
fantasy.
International Politics; A Strategy game - A extremely challenging board game that
teaches economics, exploitation of natural resources & industry, technology,
sociology, political systems, diplomacy, and military strategy. It is an excellent tool
for improving advanced students understand social studies.
Choices; A Game of Growing Up - This an advanced board game to simulate the
roads one takes in life with the pitfalls and high points; consisting of education

Page | 21
choices, career choices, having a family, life style habits, and more. Choices re-
enforces daily English conversation usage while teaching students about the
independence of adulthood and the responsibilities that come with that
independence.
Our DVDs and games can also be offered for sale in our reception office and on our website
for students to use to practice their lessons in a fun way at home with friends, classmates,
and family members. The games and DVDs are another practical way to branding the
Academy with the public at large.
Educational Seminars and workshops for teachers: A productive way to help public school
teachers improve their teaching skills and techniques. We will also offer a 25% discount to
public school and universities teachers who wish to practice and improve their knowledge
base. By providing these services to teachers we are strengthening our relationship and our
reputation within the education profession. It is our hopes they will recommend our
Academy to their collogues, students, and to the parents of their students.
Merchandize: Coffee mugs, mouse pads, and, caps with our Academy seal will be given out
as promotional gifts and given as prizes for competitions and contests. They can also be sold
in our reception room to students and parents. In the future we hope to also offer blazers,
book bags, notebooks, pens, and other products with our Academy seal.
Scholarships and the News Media: Scholarships are just one major difference separating
SAA from other schools. SAA is not a profit only enterprise unlike most of the training
schools in China. Our main objective is education. For this reason we are offering
scholarships to students of economic need, and exceptional students of merit. The creation
of the Academy is to benefit our students which will in turn benefit Chinese-American
relations and the world. We wish to help the Chinese people in their continued progress of
development as a major player on the world stage in economics, trade, culture, the arts,
science, and humanitarian goodwill. We hope our endeavors will be noticed by the news
media and our positive efforts will be reported to the Chinese public. We will also attempt
to get American corporate sponsors for additional scholarship. Helping more exceptional
impoverished and middle class students while presenting positive public relations for
American companies in China and in the United States.
A Ivy League School Admissions Process: We will establish an admissions process for our
potential students in order to place them in the most appropriate classes to fit their
educational needs. A written letter signed by the Headmaster will inform them of their
placement and congratulate them for being accepted into our Academy. We want our
students at the very start to feel a sense of pride and accomplishment for being one of our
students. As the school grows we will reach a point of not being able to accept all students
who wish to study with us. At that point of the Academy's development some students will
be rejected enrollment based on their lack of dedication or desire for serious studies. We
want to graduate excellent students that will be proud of their SAA education, and will
speak highly of our education programs, our teachers, and our staff. Our aim is for them to
recommend us to all their friends, family members, and colleagues. Our Students are our
greatest reflection on the quality of our Academy's educational excellence.

Page | 22
Award Lapel Pins: Like receiving a medal of achievement we will give our top students at
the end of each year a gold lapel pin of the Academy Seal, Students with greatest measured
academic improvement will also receive a gold lapel pin. First runner ups in Grade point
average, and personal advancement, will receive silver Academy lapel pins. The is an
excellent way to instill pride in our students academic studies with the Academy and
another non-conventional way to promote the Academy. We can even invite important
members of society to present our rewards and reporters to cover the award ceremonies.
Alumni Program: We will continue to maintain a long term future promotional campaign
with our graduates. An Alumni Director will be hired to maintain a data base on current
addresses and occupations of our former students. The Alumni director will also be in
charge of creating a quarterly newsletter that will be sent out to our alumni. The Alumni
letter will keep them updated on the progress of the Academy, the accomplishments of our
students' and other alumni, and of important events and activities the Academy will be
hosting.
It is in our hopes that our successful alumni (especially our former scholarship students) will
make donations to help the Academy grow and expand. The Children of alumni will be
given a 20% tuition discount. This is in order to create a generational devotion to the
Academy.
The Academy Guarantee: We guarantee that our graduating students will pass any English
entrance exam. If a student fails a standard entrance Exam (TOFEL for example) we will give
the student free lessons until they do pass their exam. Passing will be determined by an
above average score for the typical Chinese student (78 on the Internet based TOEFL exam.)
In order to receive the guarantee students would first need to pass our advanced classes, in
conversation, writing, and reading, not missed more than 1/12th of their classes,
maintained a notebook, and handed in all homework assignments.
This guarantee will attract typical Chinese parents who worry mostly about their children
passing exams. The guarantee though also insures that our students must take responsibility
in their education. Our role is to help our students excel in English, but no matter how great
the teachers are, an unwilling student will never learn. We are confident though that we can
inspire most of our students to enjoy their Academy education, and take pride in their
personal growths as scholars.
Word of Mouth: Word of mouth is our most important promotional tool. By giving our
students' the best quality education that is interesting, informative, thoughtful, and with
extraordinary lesson plans, along with their interactions with our caring, friendly, and
professional staff and facility; we can guarantee that our students will recommend SAA to
their family members, friends, classmates, and coworkers.

Page | 23
Bringing the Scholar Out in All Our Students
Course Catalog
For our Chinese students American style classes will be taught to prepare adults and
teenagers to converse with native English speakers for travel or business and to prepare
students who wish to study in an American or in a British Commonwealth nation. We will
also be offering classes of interest for working adults that wish to broaden their knowledge
base and cognitive skills.
All classes are designed to help students make English a part of who they are, while
expanding their understanding of many interesting subjects, and enhancing their creative
and problem solving skills.
Note: Not all classes will be offered each term. Different classes will be scheduled overtime as our student body
grows and we expand our facilities and faculty.

Page | 24
Scheduled Courses
5-20 students per class
(New classes will be started every week or two, according to demand)
Conversation Classes
Beginner’s English 1: 4 hour per week – 12 weeks
Beginner’s English 2: 4 hour per week – 12 weeks
Intense Beginners English 1 & 2:10 hours per week – 12 weeks
Intermediate English 1: 4 hours per week – 12 weeks
Intermediate English 2: 4 hours per week – 12 weeks
Intense Intermediate English 1 & 2: 10 hours per week – 12 weeks
Advanced English 1: 4 hours per week – 12 weeks
Advanced English 2: 4 hours per week – 12 weeks
Intense advanced English1 & 2: 10 hours per week 12 weeks.
Business Conversation: 4 hour per week - 12 weeks
International Trade English: 4 hours per week – 12 weeks
Intensive Travel English: 14 hours per week - 8 weeks
Writing Classes - 33 hours (3 credit hours)
Intro to English Writing
English Business Writing I
Creative Writing I
Journalism Writing I

Page | 25
Classes of Interest
3 hours per week for 11 weeks
33 Hours (3 academic credits)
(Classes of Interest cannot be taken by Chinese students unless the student has completed Advance English 1
and English Essay & Research Writing, or pass a placement quiz & Interview.)
Writing Classes - 33 hours (3 credit hours)
English Essay & Research Writing
English Book & Film Review Writing
English Business Writing II
Creative Writing II
Journalism Writing II
Writing For Children
English Business Writing III
English Copy Writing and Marketing
Creative Writing III
Journalism Writing III
Screenplay Writing
Public Speaking and Speech Writing
Romance Writing
Literature Classes - 4 hours per week for 12 weeks
Reading for Fun, Intro to English Reading
Intro to English Classics
Understanding Shakespeare
American Literature
British Literature
Woman Authors
African American Authors
Chinese Authors in English
American Comic Books
Historical Novels
Alternative History Novels
Classic Science Fiction
Worlds of Fantasy & Mythology
Children's Books that shaped the American Character
Book of the Week club 1– 2 hours per week

Page | 26
History:
American History I:
The American Revolution: Political and Military Struggle
The American Civil War: A House Divided
Current American Culture; what’s happening in America today
The Vietnam War; America’s Lost War
History of Black America
Native American History before and after Colonization
History of American International Relations and Diplomacy
The Terrorist War on the West and the War on Terror
British History I: From pre-Roman occupation to post Roman
British History II: Medieval to World Empire
British History III: Post Empire Great Britain
The History and impact of the Magna crata
Chinese History I: Ancient China
Chinese History II: From Marco Polo to the Last Emperor
Chinese History III: Post Imperial China to the Present
History of Chinese-American Relations
History of the Rise and Fall of the Roman Empire
The Ancient Greeks; Birth place of Western Civilization
History of Sports; Understanding the rules and challenges of different International Sports
History of Invention and Technology; Advances in Science and how it changed our world
Understanding North Korea
History of Free Markets; Understanding World Economics
History of Feminism
History of the Napoleonic Wars; Napoleon’s Great battles and Defeats
History of World War I
History of World War II
Korean War: Cold War Turned Hot
Military History; Battles that Changed the World
Chinese Military Strategy; From Sun Tzu’s (孙武) Art of War (孙子兵法) to Mao’s (毛泽东)
People’s War (人民战争)
Western Military Strategy; From Alexander the Great to America’s War on Terror
Hollywood teaches History; Fiction from Facts

Page | 27
Political Science:
Political Spectrums
Democratic Republican Government
Adam Smith's The Wealth of Nations
Marx's Communist Manifesto and the Reality
Security vs. Liberty
History of American Political Parties
The Constitution, the Bill of Rights, and the other Amendments
American Government and the African-American
The Changing Political Role of Women in America
American Demographics: The Political Meaning
Governments of the Ancient World
Feudalism: The Reign of Kings and Oligarchies
Human Relationships and Psychology:
Introduction to Human Psychology
Beauty: Thoughts of Physical Attraction history and around the world
Child Psychology: Methods in raising children
Etiquette: How to Behave in Polite Society
Love: The cultural differences in history and around the world
Male-Female Relationships; Dating, Marriage, and Break Ups
Marriage: Making it work and preserving the romance
Psychological Aspects of Human Sexuality and the Biology Behind it.
Philosophy and Culture:
Introduction to Western Thought
Introduction to Eastern Thought
Introduction to World Religions and Understanding Faith
Business Ethics
Ethics; Learning to live together
Logic and Reason
China from the Outside: How the world sees China
China from the Inside: How Chinese see themselves
Science Fiction: Philosophy for the Future
Philosophies in Management and Leadership
America from the Outside: How the world sees America
America from the Inside: How Americans see themselves
Chemistry:
Introduction to Chemistry
Chemistry in our daily lives
Intermediate Chemistry
Chemistry working for humanity
Advanced Chemistry

Page | 28
Biology:
Introduction to Biology
The Human body
Human Sexuality and Reproduction
Botany: The World of Plants
entomology: The World of Insects
Animal Biology: from 1 cell to Man
Animal sexuality and reproduction
Intro to Biochemistry
Intermediate Biochemistry
Advanced Biochemistry
Oceanography: The water world
Xeno-Biology: What could alien life be like?
Physics:
Newton's world of Physics
Einstein's Revolution in Physics
Physics of space exploration
The universe we know
Computer Science & Robotics
Intro to computers Hardware and software
Intro to computer programming
Mastering the Internet: Webpage design
Cyber worlds
Apps: creating and writing
Programming C#
Programming Visual Basic
UX design
Introduction to Internet Technology
Into to robotics
Intermediate robotics
Advanced robotics
The Future of Robotics
Intro to Nano technology

Page | 29
Media Arts and Business
Intro to media production
Video Studio Lab - News broad casting
Video Studio Lab - Drama
Video Studio Lab - Comedy
Documentary film making
Introduction to Pre-Production
Introduction to Post-Production
Editing I
Editing II
Special Effects
Makeup and creature building
Animation I
Animation II
Animation III
Media Literacy
Silent Film History
American Film History
Japanese Film History
Chinese Film History: Hong Kong, Taiwan, and China
Foreign Film History
Animation Film History
History of women in Film: In front and behind the camera
History of African-Americans in Film: In front of and behind the camera
The Franchise: History and trends
Fine Arts and Drafting
Intro to Art History & Appreciation
Western Art History I: Caves to the Roman Empire
Western Art History II: Medieval to the Romantics
Western Art History III: 20th Century to the Present
Chinese Art History
Japanese Art History
The African Experience in the arts
Post colonial arts of the Americas
Drawing I
Drawing II
Drawing III
Painting I
Painting II
Painting III
Drafting I
Drafting II
Drafting III
Intro to Graphic Arts
Advertising design
Product design
Note: Each class’s lesson plan will first be submitted to the Department of Education for approval in order to
avoid any possible censor or conflicts with the Chinese government.

Page | 30
Flexible Private Classes
Limited to 2 – 5 students; class time to be arranged by the teacher and students
2 students - $35 dollars per class hour per student
4 students - $25 dollar per class hour per student
Private Tutoring
One-on-one tutoring time will be arranged by the teacher and student
Chinese Teacher – 200rmb per hour
American Teacher – 400rmb per hour
Children Under 13 Years of Age
SAA will accept students under the Age of 13 that are interested in English for one-one
tutoring for $75 per hour.
Parent Child Tutoring is also offered with a American Teacher for only $60 per hour.
Memberships
3 months unlimited scheduled classes $1,000
6 months unlimited scheduled classes $1,500
1 year unlimited scheduled classes $2,000
Members also receive a 50% discount for flexible private classes and for one-on-one Private
Tutoring. They also receive a 10% discount on Academy merchandize, games, DVD's, and
books.

Page | 31
Scholarships
The Hu Taoshi Foundation Scholarship Program
The Hu Taoshi Foundation Scholarship winners may join regular scheduled classes; tuition
free, for four years.
To win a Hu Taoshi Foundation Scholarship applicants must be 13 to 21 years of age,
submit an essay in English or Chinese why they wish to study at Joseph’s American
Academy, be interviewed by the Academy’s scholarship board, and submit a financial aid
form to determine economic need.
Note: Classes will hold at least one seat for scholarship winners per class. Classes must have at least sex tuition
paying students in order for the class to be held.
Note: Scholarship winners must maintain a 75 or above grade point average to keep their scholarships.
The Socratic American Academy Scholarships
Full Scholarship: Every six months one student will be rewarded a full year membership
for free.
Partial Scholarships: Every six months 10 students will be rewarded particle
Scholarships. The Students will receive $1,500 towards a full year membership to the
Socratic American Academy.
In order to win an Academy scholarship, applicants must be thirteen years old or older,
submit an essay in English why they wish to study at the Academy, score in the 90's the
Academy's entrance exam, and be interviewed by the Academy’s scholarship board.
Note: Academy scholarship winners must maintain an 85 or above grade point average in order to keep their
scholarship.

Page | 32
Bringing the Scholar out in all Our Students
Multimedia Classrooms (x4)
6 to 30 student capacity (1,400 sq.ft.)
x1
x1
x20
x1
x1
x1
x1
x1
x1
x1
x1
x2
................................Two Pedestal Desk
...............................Medium Back Chair
...........................Student Desks (Adult)
.............................1080 Front Projector
......................Motorized 234cm Screen
........Universal Projector Ceiling mount
.......................Surround Sound System
..............................Desk Top Computer
....................96"x40" Wall White Board
.......................................14" Wall Clock
...............................U.S. Flag and stand
.............................................Trash Bins
Conference Classrooms (x2)
6 to 20 student capacity (1,400 sq.ft.)
x1
x21
x1
x1
x1
x1
x1
x1
x2
x4
..................20' Oval Conference Table
...........................Medium Back Chairs
.......................Wall Map of The World
..................Wall Map of United States
...............................Wall Map of China
..................96"x40" Wall White Board
.....................................14" Wall Clock
............................U.S. Flag and Stand
...........................................Trash Bins
........................................Floor Plants
Tutoring rooms (x2)
1 to 5 students (300 sq. ft.)
x1
x6
x1
x1
x1
x1
x1
x1
x2
............................Conference Table
.......................Medium Back Chairs
..........................Desktop computer
.............23" Touch Screen Monitor
..................6'6" x 4'3" White Board
................................14" Wall Clock
.........................U.S. Flag and stand
.......................................Trash Bins
....................................Floor Plants

Page | 33
Chemistry Lab (x1)
up to 20 Students (1,400 sq.ft.)
x1
x10
x21
x1
x1
x1
x1
x1
x1
x1
x1
x1
x1
x2
..............................Instructor's Lab Table
....................................Student Lab Table
.................................................Lab Stool
...............................1080 Front Projector
........................Motorized 234cm Screen
..........Universal Projector Ceiling mount
..........................Surround Sound System
.................................Desk Top Computer
......................96"x40" Wall White Board
...........................Storage Cabinet w/lock
......Explosion Proof Refrigerator/Freezer
..........................................14" Wall Clock
..................................U.S. Flag and stand
...............................................Trash Bins
Biology Lab (x1)
6 to 20 Students (1,400 sq. ft.)
x1
x10
x21
x1
x1
x1
x1
x1
x1
x1
x1
x1
x1
x1
x1
x2
..............................Instructor's Lab Table
...................................Student Lab Table
.................................................Lab Stool
...............................1080 Front Projector
........................Motorized 234cm Screen
...........Universal Projector Ceiling mount
..........................Surround Sound System
.................................Desk Top Computer
.......96"x40" Wall Mounted White Board
...........................Storage Cabinet w/lock
........Microscope Storage Cabinet w/lock
.............................3/D Human M/F Torso
...........Human Muscular Skelton (Plastic)
..........................................14" Wall Clock
..................................U.S. Flag and stand
................................................Trash Bins
Computer/Robotics lab (x1)
x21
x21
x1
x1
x1
x1
x21
x21
x1
x1
x1
x1
x1
x2
....30" x 48" Adjustable Computer Table
......................................Stackable Chair
..............................1080 Front Projector
.......................Motorized 234cm Screen
..........Universal Projector Ceiling mount
.........................Surround Sound System
................................Desk Top Computer
...........................................19" Monitors
......96"x40" Wall Mounted White Board
...........................................Robotic Arm
...............................................3D Printer
.........................................14" Wall Clock
.................................U.S. Flag and stand
................................................Trash Bin

Page | 34
Art Studio (x1)
x1
x1
x21
x21
x21
x1
x1
x1
x1
x1
x1
x2
x1
x1
x2
............................Two Pedestal Desk
...........................Medium Back Chair
....................................Drafting Table
........................................Paint Easel
...............................................Stools
........................1080 Front Projector
.................Motorized 234cm Screen
....Universal Projector Ceiling mount
....................Surround Sound System
...........................Desk Top Computer
................96"x40" Wall White Board
.....................Storage Cabinet w/lock
...................................14" Wall Clock
...........................U.S. Flag and stand
.........................................Trash Bins
Video Studio & Editing Room (x1)
5 to 15 Students (1,500 sq.ft.)
x1
x1
x24
x1
x1
x1
x1
x4
x4
x4
x2
x1
x4
x2
x6
x2
..............................Two Pedestal Desk
.............................Medium Back Chair
....................................Stackable Chair
...........................1080 Front Projector
....................Motorized 234cm Screen
......Universal Projector Ceiling mount
......................Surround Sound System
.................Adjustable Computer table
..........Cannon XA25HD Video Camera
................Tripod with Dolly and Head
.............Lowel solo Tungsten Light Kit
.....................4 Light Green Screen Kit
..................iMac w/ Retina 5K Display
..........Boom Shotgun Microphone kit
.................................Wireless Mic Kit
...........................................Trash Bin
Research Library (x1)
10,000+ volumes (1,500 sq.ft.)
x1
x16
x1
x1
x1
x18
x2
x5
x3
x1
x1
x2
x4
...........................Two Pedestal Desk
..........................Medium Back Chair
.........................Desk Top Computer
....................................19" Monitor
.....................Illumined Floor Globe
........................Bookcases (5 shelf)
..........Journal Literature Organizer
.................................Study Cubical
.......................8' Conference table
...............................14" Wall Clock
.......................U.S. Flag and stand
.....................................Trash Bins
.................................Floor Plants

Page | 35
Strategic Game Room (x1)
(1,500 sq.ft.)
x5
x6
x4
x5
x30
x2
x2
x1
x6
........................Leather Couch
................Leather Guest Chair
...........................Coffee Table
................8' Conference Table
...............Medium Back Chairs
...............Executive Card Table
.....Tall Wood Storage Cabinet
...........42" Smart Touch Table
...........................Floor Plants
Nurse's Office (x1)
(500 sq.ft.)
x1
x1
x1
x1
x2
x2
x1
x2
x1
.....................Two Pedestal Desk
....................Medium Back Chair
....................Desk Top Computer
................................19" Monitor
...............Four Draw File Cabinet
..Medical couch 200 Exam Table
............................14" Wall Clock
....................................Trash bin
.....................Medical Waste Bin
Reception and waiting room (x1)
Registering new and old students (1,000 sq.ft.)
x1
x4
x2
x1
x1
x1
x1
x1
x1
x1
x6
.............................Leather Couch
.....................Leather Guest Chair
................................Coffee Table
............Bow Front L-shaped Desk
......................Medium back Chair
......................Desktop Computer
.................................19" Monitor
..............................14" Wall Clock
......................U.S. Flag and Stand
......................................Trash Bin
..................................Floor plants

Page | 36
Coffee/Tea Lounge(x1)
Socializing, relaxing and studying For Staff and students (2,000 sq.ft.)
x1
x1
x1
x1
x1
x1
x1
x10
x6
x1
x1
.................................Granite Top buffet Table
..............................................Microwave Oven
...................................Conveyor Toaster Oven
.............................Beverage Vending Machine
...................................Snack Vending Machine
.......................................Hot Water Dispenser
..........................Grind and Brew Coffeemaker
...................................Seven Piece Dinning Set
......................................................Floor Plants
..................................................24" Wall Clock
..........32 Gal. Rubbermaid Wheeled Trashcan
Additional Offices (x4)
Liaison's Officer, Office Manager, IT/Webmaster, Marketing Director (300 sq. ft.)
X1
X1
X2
X1
X1
X1
X1
X1
X2
X2
.........................Bow Front L-shaped Desk
...................................Medium back Chair
..................................Leather Guest Chair
...................................Desktop Computer
..............................................19" Monitor
...........................................14" Wall Clock
...................................U.S. Flag and Stand
...........................Three Draw File Cabinet
...................................................Trash Bin
...............................................Floor plants
Headmaster's Office(1)
faculty meetings, and one on one tutoring (500 sq.ft.)
X1
X1
X3
X1
X1
X1
X1
X2
X2
X4
X1
X6
X2
.........................Bow Front L-shaped Desk
.........................................High back Chair
..................................Leather Guest Chair
...................................Desktop Computer
..............................................23" Monitor
...........................................14" Wall Clock
...................................U.S. Flag and Stand
.............................Three Draw File Cabinet
...................................................Trash Bin
...............................................Floor plants
...................................8' Conference table
....................................Medium Back Chair
.....................................Bookcase (5 shelf)
Note: Included are male & female restrooms (300 sq.ft. each) and the Headmaster's, on
location, residence (1,500 sq.ft.)

Page | 37
Once We Expand our School
Cooking Classroom
Guest Speaker Hall
Lecture classes, student performances, and guest celebrity speakers
Ceramic Studio

Page | 38
Bringing out the Scholar in All our Students
Management
The Socratic American Academy is establishing a non-micro management style over highly
educated and professional individuals that will be goal oriented and required to be
responsible for achieving their position responsibilities through personal innovation,
creativity, and honesty. The General PartnerHeadmaster will set goals for all employees. As
the school grows department heads will set goals for their department employees, and the
goals of department heads will be determined by the General Partner. The General
PartnerHeadmaster needs to set the professional tone of the Academy and to help guide,
direct, and support the staff and faculty in achieving their goals and to limit any hurdles that
may prevent employees from efficiently and professionally accomplish their responsibilities.
Individuals that are having difficulty accomplishing their positional responsibilities will be
directed by the General PartnerHeadmaster to perform at the professional standards of
Joseph's American Academy. All new hires of the general partner will be given a three
month probation period. During their first three months they will be closely supervised by
the Office Manager and the General PartnerHeadmaster. Upon completing their three
months probation period their performance will be reviewed by the General
Partnerheadmaster and any limited partner that wishes to attend. All limited partners must
be notified of an employee's probation review a week in advance. It will then be determined
by the General Partner and the attending limited partners to retain the employee or
terminate their employment.
If the employee has a satisfactory probation review they will be offered a one year contract
with The Socratic American Academy, but can be dismissed by the General
PartnerHeadmaster if he determines that the employee is no longer able to perform their
duties or has broken the Prime Directive of the Academy - Honesty: Any employee lying to
parents, students, or their supervisors will be immediately terminated from their position.

Page | 39
Staff & Faculty
Job Title: Head Master/Instructor
Responsibilities: To manage and direct staff and faculty, to create lesson plans and teaching
materials with teachers, to teach classes for intermediate and advanced students, to
instruct teachers in teaching methods, to develop courses, to direct the marketing
campaigns for the Academy, to be responsible for all of the Academy's expenditures, and to
be on the Scholarship Board to help choose scholarship winners. These responsibilities are
extended to any future branches the Academy opens.
Hours: 10 hours per week teaching with 30 hours a week Office. On premise accessibility
during off hours
Pay: $63,000 per year, $50 per class hour over 10 hours a week. full family health Insurance,
free Chinese lessons, an additional $10,000 per month with each additional branch, annual
round trip business class to China for recruiting. Two weeks paid vacation, five days paid sick
leave (can be held over,) 5 days paid personal days (can be held over.) On location two
bedroom 1,500 sq. ft. apartment.
Job Title: Chinese-American Liaisons officer/Instructor
Responsibilities: To recruit Chinese students, deal with any issues Chinese students and/or
their parents may have. Translation services, teach Chinese language course to non-Chinese
speakers.
Hours: 10 hours teaching, 30 hours office.
Pay: $48,000, $50 per class hour taught over 10 hours per week. Full family health
insurance, after two year employment free tuition for spouse and children. Annual round
trip business class to China for recruiting and personal. Ten days paid vacation, five days
paid sick leave (can be held over,) 5 days paid personal days (can be held over.)
Job Title: Office Manager/Bookkeeper
Responsibilities: Office management which includes; staff management, keeping track of
Recruiter/Receptionist office hours, offering support to instructors, and other staff. The
office manager will also be responsible for keeping track of; student enrollments, tuition
payments, daily expenses, class scheduling, and to govern the upkeep of the Academy’s
facilities. To track all tuitions and fees coming into the Academy and to pay all salaries,
commissions, insurances premiums, taxes, utility bills, and to record and maintain detailed
and accurate books of the Academy’s finances, submit a quarterly statement to all partners
of the Academy.
Hours: 40 hours Office
Pay: $60,000 Full family health insurance, after two year employment free tuition for
spouse and children. Ten days paid vacation, 1 five days paid sick leave (can be held over,) 5
days paid personal days (can be held over.)

Page | 40
Job Title: Recruiter/Receptionist (x4)
Responsibilities: To recruit new students for the Academy, to assist in having students
continue and sign up for additional classes. To work 24 hours a week at the reception desk
to answer the phones, greet prospective students, to sign up new students and/or sign up
old students for additional classes. Recruiter/Receptionist will also work out of the office,
two days a week, to visit public schools, universities, government offices, hospitals, and
companies to recruit new students. They are to also assist the office manager in the upkeep
of the classrooms and reception area.
Hours: 24 hours a week reception, *flexible 16 hours a week field recruiting.
Pay: $36,000 & commissions. Full Family health Insurance, after two year employment free
tuition for spouse and children. Ten days paid vacation, five days paid sick leave (can be held
over,) 5 days paid personal days (can be held over.)
Job Title: Marketing Director
Responsibilities: Develop and place ads, marketing campaigns, support recruiters with
marketing materials, teach marketing classes.
Hours: 10 hours per week teaching with 30 hours a week Office.
free Chinese lessons,. ten days paid vacation, five days paid sick leave (can be held over,) 5
Job Title: Computer Science/Robotics Instructor
Responsibilities: teach computer science and robotics classes.
free Chinese lessons, ten day paid vacation, five days paid sick leave (can be held over,) 5
Job Title: IT/Webmaster Director/Instructor
Responsibilities: Maintain Academy computers and network, maintain Academies websites,
teach computer classes.
free Chinese lessons, ten days paid vacation, five days paid sick leave (can be held over,) 5

Page | 41
Job Title: Fine Arts/Drafting Instructor
Responsibilities: Teach drawing, illustration, drafting, and painting classes.
Job Title: EnglishCreative Writing Instructor
Responsibilities: teach English, American Lit., British Lit., Business Writing, Creative Writing,
Screenplay Writing classes
Job Title: Physics/Mathematics Instructor
Responsibilities: teach Basic Math, statistics, Algebra, Calculus, Trigonometry and Physics
classes
Pay: Pay: $60,000 per year, $50 per class hour over 30 hours a week. full family health
Insurance, free Chinese lessons, ten day paid vacation, five days paid sick leave (can be held
Job Title: Chemistry/Biochemistry Instructor
Responsibilities: teach Chemistry & biochemistry classes.
Job Title: History/Cultural Studies Instructor
Responsibilities: teach history and Cultural studies courses classes.
Insurance, free Chinese lessons, ten days paid vacation, five days paid sick leave (can be held

Page | 42
Job Title: Political ScienceCurrent Events Instructor
Responsibilities: teach history and Cultural studies courses classes.
Job Title: Media ArtsCinema & Television History Instructor
Responsibilities: teach video Pre-production/production/post production/Cinema History/
Television History classes.
Job Title: Librarian/Instructor
Responsibilities: Manage and supervise Academy's research library, assist students and
facility in research, teach research writing classes.
Hours: 10 hours per week teaching, 30 hours a week office
insurance, after two year employment free tuition for spouse and children. ten days paid
vacation, five days paid sick leave (can be held over,) five days paid personal days (can be
held over.)
Job Title: Nurse/Instructor (x2)
Responsibilities: To provide first aid assistance for students, faculty, and staff. To teach
Basic Biology, Health, and Human sexuality classes.
Hours: 10 hours per week teaching, 30 hours a week office
held over.)
Job Title: Freelance Recruiters
Responsibilities: To recruit new students for the Academy, to assist in having students
continue to sign up for additional classes. They are freelance and manage their own time.
They do not do any type of office hours.
Hours: *Flexible, depends on the individual.
Pay: commission for signing up students for courses.

Page | 43
Job Title: Custodian
Responsibilities: To maintain and make repairs for the Academy. To provide a clean and
fully functional learning environment.
Hours: 40 hours per week (*flexible)
Pay: $30,000, Full family health insurance, after two year employment free tuition for
spouse and children. ten days paid vacation, five days paid sick leave (can be held over,) five
Commissions
Those able to earn commissions will receive each month 0.5% for each 1 – 10 courses they
have a new or old student sign up for. 1% commission will be rewarded for each 11 to 49
course they have a student sign for. A 2% commission will be given for every 50 to 99
courses students sign for. 100 courses or above a 2.5% commission will be reward for each
course.
The three persons with the highest number of courses signed by the end of the fiscal year
will be rewarded a bonus.
*Flexible
Employs may freely schedule their working hours.

Page | 44
Additional Staff and Facility
To be hired only when the Student body grows to warrant it.
Job Title: Chinese/English Instructor (frees up Liaisons Officer)
Responsibilities: To teach Basic and Intermediate classes, to grade their students, to
encourage students to sign up for additional classes, to write lessons plans to be reviewed
by the Headmaster. They are to also have office hours to help in recruiting students in the
Reception area and to assist students with academic or personal problems.
Hours: 30 hours teaching per week, 10 hours a week office.
held over.)
Job Title: English Instructor (Frees up Headmaster)
Responsibilities: To teach Intermediate and Advanced classes, to grade their students, to
encourage students to sign up for additional classes, to write lessons plans to be reviewed
by the Headmaster. They are to also have office hours to help in recruiting students in the
reception area and to assist students with academic or personal problems. They are to also
help Recruiters in field recruiting.
Hours: 30 hours teaching per week, 10 hours a week office. If required up to an additional
10 hours per week teaching and/or field work with Recruiters.
held over.)
Job Title: Alumni/Grant Director
Responsibilities: To maintain an up to date data base on current addresses and occupations
of our former students. To encourage alumni donations. To write grant proposals to raise
additional funds for scholarships and academy improvements. The Alumni director will also
be in charge of creating a quarterly newsletter that will be sent out to our alumni and
partners.
Hours: 40 hours per week Office
Pay: $45,000, full family health insurance, after two year employment free tuition for

Page | 45
Job Title: Academic Advisor
Responsibilities: To assist our graduates to apply to American universities, help them obtain
grant monies, scholarships, andor student loans. To work with American International
Admissions offices to have our graduates accepted and for them to secure their student
visas from the United States government.
Hours: 40 hours per week Office/ May also teach classes.
Pay: $45,000, full family health insurance, after two year employment free tuition for
Job Title: Graphic Artist/Illustrator/Instructor
Responsibilities: To assist the Headmaster in graphic illustrations and publications for
teaching materials and marketing campaigns.
Hours: 20 hours Office, 20 hours teaching per week
held over.)
Job Title: Accountant/Instructor (Frees up Office Manager)
Responsibilities: To track all tuitions and fees coming into the Academy and to pay all
salaries, commissions, insurances premiums, taxes, utility bills, and to record and maintain
detailed and accurate books of the Academy’s finances submit a monthly statement to all
partners of the Academy.
Hours: 30 hours Office, 10 hours teaching
held over.)
Job Title: Marketing and Franchise Director (Supervises Marketing Director)
Responsibilities: To be responsible for the Academy's Marketing strategy under the General
Partner's close supervision and to promote and negotiate the sales of franchisees of the
Academy in other cities around the world.
Hours: 40 hours a week

Page | 46
Job Title: Interior Designer and Construction Supervisor
Responsibilities: To design and supervise the construction of future franchises to guarantee
that it meets the standards of the Academy.
Hours: 40 hours a week

Staff Salary per month # Months Subtotal
Headmaster/Instructor $5,250.00 26 $136,500.00
Chinese-American Liaisons Officer/ Instructor $4,000.00 26 $104,000.00
Marketing Director/Instructor $3,750.00 26 $97,500.00
Fine Arts/Drafting Instructor $4,000.00 24 $96,000.00
English/Creative Writing Instructor $4,000.00 24 $96,000.00
Chemistry/biochemistry Instructor $5,000.00 24 $120,000.00
Physics/Mathematics Instructor $5,000.00 24 $120,000.00
Media/Film History Instructor $4,000.00 24 $96,000.00
History/Cultural Studies Instructor $4,000.00 24 $96,000.00
Political Science/Current Events Instructor $4,000.00 24 $96,000.00
Computer Science/Robotics Instructor $4,500.00 24 $108,000.00
4x Recruiter/Receptionist $12,000.00 26 $312,000.00
IT Director/webmaster/Instructor $5,000.00 26 $130,000.00
Custodians $2,500.00 26 $65,000.00
Librarian $3,000.00 26 $78,000.00
2x School Nurse/Biology Instructors $10,000.00 24 $240,000.00
Office Manager/Bookkeeper $5,000.00 24 $120,000.00
$85,000.00 $2,111,000.00
Insurance Per month # Months Subtotal
Family Health Insurance $26,250.00 24 $630,000.00
Property damage/thief $1,250.00 24 $30,000.00
Professional Liability $1,250.00 24 $30,000.00
$28,750.00 $690,000.00
Construction Cost per sq ft per sqaure feet Subtotal
Construction & inter design $230.00 16200 $3,726,000.00
Furniture Cost # Subtotal
Adult size Student Desk w/chair $145.00 80 $11,600.00
Office Desk Two Pedestals $900.00 8 $7,200.00
Bow Front L-shaped Desk $1,000.00 6 $6,000.00
20' Oval Conference Table $1,500.00 2 $3,000.00
8' Conference Table $755.00 23 $17,365.00
Four draw File Cabinet $340.00 2 $680.00
High Back Office Chair $150.00 1 $150.00
Medium Back Office Chair $85.00 88 $7,480.00
Three Draw File Cabinet $100.00 6 $600.00
Leather Couch $350.00 6 $2,100.00
Coffee Table $250.00 6 $1,500.00
Leather Guest Chairs $180.00 21 $3,780.00
Bookcase (5 shelves) $80.00 20 $1,600.00
Journal Literature Organizer - Mahogany $400.00 2 $800.00
Study Cubical $230.00 5 $1,150.00
Instructor lab table (science lab) $3,800.00 2 $7,600.00
Microscope Storage cabinet $1,400.00 1 $1,400.00
Student Lab Table $400.00 20 $8,000.00
Metal Lab Stools $30.00 63 $1,890.00
30" x 48"Adjustable Computer Table $252.00 25 $6,300.00
Socratic American Academy
2 year Budget - Prime

Stackable Chairs $92.00 45 $4,140.00
Drafting Tables $150.00 21 $3,150.00
Paint Easel $15.00 21 $315.00
Storage Cabinet w/lock $200.00 4 $800.00
Tall Wood Storage Cabinet $1,080.00 2 $2,160.00
7 Piece Dining Set $850.00 10 $8,500.00
Granite top Buffet counter $1,000.00 1 $1,000.00
5 piece Executive Game table $3,250.00 2 $6,500.00
Medical couch 200 Exam Table $700.00 2 $1,400.00
6' Folding Display table $80.00 2 $160.00
Folding Stools $17.00 4 $68.00
4 sided Table Silk with School Seal 6' $200.00 2 $400.00
$118,788.00
Electronics Cost # Subtotal
1080p Projector $1,200.00 9 $10,800.00
Motorized 234cm Screen $221.00 9 $1,989.00
Universal Projector Ceiling Mount $50.00 9 $450.00
HDMI Cables $50.00 9 $450.00
iMac with Retina 5K display $3,350.00 4 $13,400.00
42" Smart Touch Table $7,000.00 1 $7,000.00
23" HDMI Flat Screen Monitor $140.00 4 $560.00
HP Envy Phoenix 810st $3,250.00 3 $9,750.00
HP Pavilion 500QE Desktop $1,550.00 35 $54,250.00
19" HDMI Monitor $100.00 38 $3,800.00
Dell 23" Touch Screen Monitor $400.00 2 $800.00
Microsoft Natural Ergonomic Keyboard $30.00 1 $30.00
Ink-jet All-in-One Color Printer $530.00 3 $1,590.00
3D Printer $3,000.00 1 $3,000.00
Treaded ATR Tank Robot Platform $5,900.00 1 $5,900.00
Programmable WIFI 4WD Robot Platform $2,200.00 1 $2,200.00
Tamya Wheel Walker Robot $50.00 10 $500.00
Robotic LT2 Multi-Axis Arm $10,000.00 1 $10,000.00
Parallax Boe-bot Robot Kit $190.00 10 $1,900.00
Wirless Mouse $10.00 3 $30.00
Stereo Computer Speakers $20.00 7 $140.00
Surround Sound System $500.00 9 $4,500.00
Logitech USB micheadset $50.00 30 $1,500.00
surge protector $20.00 40 $800.00
Blood Pressure Monitor $60.00 10 $600.00
Cannon XA25 Professinal HD Camcorder $2,500.00 4 $10,000.00
Wireless mic kit $120.00 6 $720.00
Boom Shotgun Microphone kit $550.00 2 $1,100.00
Lowel solo Tungsten Light kit $2,400.00 2 $4,800.00
4 Light Green Screen Kit $860.00 1 $860.00
50' Power Cables $80.00 10 $800.00
Tripod with dolly and head $1,200.00 4 $4,800.00
Microwave Oven $250.00 2 $500.00
Conveyor Toaster Oven $400.00 1 $400.00
Explosion Proof Refrig/freezer $5,000.00 1 $5,000.00
Hot Water Dispenser $140.00 2 $280.00
Vending Machine - Cold Beverage $7,000.00 1 $7,000.00
Vending Machine -Snacks $5,000.00 1 $5,000.00
Cuisinart Grind-and-Brew Coffeemaker $90.00 3 $270.00
$177,469.00
Software Cost # Subtotal

Windows 8.1 included 0 $0.00
Microsoft Office Professional 2013 included 0 $0.00
AdobeCreative Suite CS6 $1,000.00 1 $1,000.00
Creative Cloud 1 year subscription $600.00 2 $1,200.00
Apple Final Cut Pro X 10.0.3 $300.00 1 $300.00
$2,500.00
Decore and teaching materials Cost # Subtotal
Rubbermaid Recycle container $5.00 16 $80.00
Rubbermaid Trash container $5.00 16 $80.00
32 gal. Rubbermaid whelled trash can $42.00 2 $84.00
Medical Waste Bin $20.00 1 $20.00
Floor Plants $20.00 44 $880.00
96" x 40" Wall Mounted White Boards $260.00 10 $2,600.00
6'6' x 4' 3" Wall Mounted White Boards $100.00 2 $200.00
Indoor U.S. Flag with Stand $110.00 16 $1,760.00
14" Wall Clock $16.00 20 $320.00
Illuminated Floor Globe $1,150.00 1 $1,150.00
Wall Map fo the World 48"x73" $44.00 2 $88.00
Wall Map of the United States 50"x32" $15.00 2 $30.00
Wall Map of China (Chinese) $45.00 2 $90.00
$7,382.00
Educational Materials Cost # Subtotal
5x Magnifer with LED illuminator $26.00 20 $520.00
Swift Educational Microscope $300.00 11 $3,300.00
16" World Globe $270.00 3 $810.00
Moon Globe $65.00 1 $65.00
12" Mars Globe $100.00 1 $100.00
Library Books $25,000.00 1 $25,000.00
Real-time Classroom Spectroscopy $400.00 1 $400.00
Geometric Laser Optic Kit with case $100.00 1 $100.00
Student Blood Pressure Kit w/stethscope $36.00 10 $360.00
3D Human m/f Torso 24 parts $1,500.00 1 $1,500.00
Digital Electronic Thermometer $15.00 10 $150.00
Human Muscular Skelton (Plastic) $3,600.00 1 $3,600.00
Human Senses Experiment Kit (30 students) $118.00 10 $1,180.00
Lab Equipment Package (4 students) $525.00 5 $2,625.00
Hot plate/stirrer $500.00 1 $500.00
Lab Blender $280.00 1 $280.00
Gravity Convection Oven $700.00 1 $700.00
Shaking Mini Incubater 115v $2,550.00 1 $2,550.00
Bunsen Burner Natural Gas $25.00 21 $525.00
$44,265.00
Office Supplies Cost # Months Subtotal
Printer Paper (1 box) 5,000 sheets $50.00 24 $1,200.00
50x College ruled notebooks $150.00 24 $3,600.00
Pens (Red) $20.00 24 $480.00
Pens (Blue) $20.00 24 $480.00
Pens (Black) $20.00 24 $480.00
3D Printer Supplies $200.00 24 $4,800.00
Color Printer Ink $250.00 24 $6,000.00
Art Supplies $250.00 1 $250.00
First Aid Supplies $50.00 24 $1,200.00
Additional Office Supplies $250.00 24 $6,000.00
$1,260.00 $24,490.00

Maintenance Cost # Subtotal
Vacuum Cleaner $320.00 1 $320.00
Mop and wringer bucket $100.00 1 $100.00
Cleaning supplies $50.00 24 $1,200.00
$50.00 $1,620.00
Office Accessories Cost # Subtotal
Office Digital Phone System Bundle with 8 Phones $1,000.00 1 $1,000.00
Calculators $10.00 10 $100.00
Staplers $15.00 10 $150.00
Clip Boards $1.00 10 $10.00
Scissors $36.00 10 $360.00
$1,620.00
Academic subscriptions $150.00 24 $3,600.00
Recruiting Cost # Subtotal
Round Trip Business to China $3,500.00 4 $14,000.00
Office Space and Utilities Cost Months Subtotal
Telephone and Broadband service $300.00 24 $7,200.00
Electric $1,000.00 24 $24,000.00
Gas $300.00 24 $7,200.00
water $100.00 24 $2,400.00
$1,700.00 $40,800.00
Marketing Cost # Months or items Subtotal
Web Page Hosting $10.00 24 $240.00
Recruiter transportation costs $500.00 26 $13,000.00
Internet Ads $1,000.00 24 $24,000.00
Print Ads $2,000.00 24 $48,000.00
Brochures (100) $75.00 24 $1,800.00
Business Cards Box of 500 $20.00 28 $560.00
Receptionist Uniforms $250.00 4 $1,000.00
School Logo Lapel pin $1.60 500 $800.00
Coffee cups with School Logo (100) $1,000.00 1 $1,000.00
Coffee, tea bags, Cream, and Sugar $250.00 24 $6,000.00
Custom made Mouse 50 pads $375.00 1 $375.00
$3,835.00 $96,775.00
Monthly Operating Costs: $120,745.00
Rounded up monthly Operating Costs $121,000.00 Total: $7,060,309.00
10% Contingency: $706,030.90
Grand Total: $7,766,339.90
Investment Goal: $7,800,000.00
Tuition per class hour: $12.50
Paying Students per class hour 5
Full capacity class hours per month 2,200
Gross $137,500.00
Net $16,500.00

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