The document contrasts an old model of corporate social responsibility with a new model. The old model involved top-down cash donations and greenwashing, while the new model focuses on providing resources and expertise, consulting communities and staff, making verifiable environmental commitments, supporting local initiatives through collaboration with others to have a greater impact. The new model takes a bottom-up approach to social value and corporate social responsibility.

1. Social Value & CSR OLD MODEL Cash donations Top down – business decides what causes/ charities/projects to support Greenwash – lip service paid to green issues Supporting projects in the developing world Going it alone NEW MODEL Provide resources, expertise and assets Bottom up – consulting community and staff Verifiable commitment to environmental goals Local initiatives win the day Working collaboratively with others for greater impact CAN SOCIAL VALUE HELP?      Brett Nelson – 07811 006469