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ERIN DEVINE
COMMUNICATIONS DESIGNER
CS5, ILLUSTRATION, WRITING
FAVORITE COLOR: SEAFOAM
FAVORITE WORD: OBFUSCATION
FAVORITE NUMBER: 62
CHRONIC LIST-MAKER
ASSOCIATE DOG-OWNER
NOVICE IN THE REAL WORLD
OBSERVER OF HUMANITY
SO YOU’RE IN THE DARK
YOU ARE A SOCIAL SPIDER
ERIN DEVINECommunications Designer
:on weaving the web of social media
Social media is the media we use to be social.
That’s it.
Def. Social Media
Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 3).
John Wiley and Sons. Kindle Edition.
#THEBEGINNING
examples of early social media
#THEBEGINNING
examples of early social media
CAVE PAINTINGS, LASCAUX FRANCE
#THEBEGINNING
examples of early social media
CUNEIFORM
#THEBEGINNING
examples of early social media
LETTERPRESS
#THEBEGINNING
examples of early social media
TELEPHONE
#THEBEGINNING
examples of early social media
TELEVISION
#THEBEGINNING
examples of early social media
INTERWEBS
Facebook
Twitter
LinkedIn
Pinterest
MySpace
Google+
deviantArt
Live Journal
Tagged
orkut
CafeMom
Ning
Meetup
Mylife
Mutliply
43 Things
Academia.edu
Advogato
aNobil
AsianAvenue
aSmallWorld
Athlinks
Audimated.com
Bebo
BigAdda
Biip.no
BlackPlanet
Blauk
Blogster
Bolt.com
Busuu
Buxxnet
BuzzFeed
Care2
Caring Bridge
Classmates.com
Cloob
CouchSurfing
CoxyCot
Cross.tv
Crunchyroll
Cryworld
DailyBooth
DailyStrength
Delicious
DontStayin
Disaboom
douban
DXY.cn
Elftown
Elixio
English, baby!
Epernicus
Eons.com
eToro
Experience Project
Exploro
Faceparty
Faces.com
Fetlife
FilmAffinity
Filmow
Fledgewing
Flixster
Flickr
Focus.com
Fotki
fotolog
Foursquare
Friendica
Friends Reunited
Friendster
Fubar
Fuelmyblog
TedTalks
Blogs
FullCircle
GamerDNA
Gapyear.com
Gather.com
Gays.com
Geni.com
GetGlue
Gogoyoko
Goodreads
Goodwizz
GovLoop
Habbo
hi5
Hospitality Club
Hotlist
HR.com
Hub Culture
Hyves
Ibibo
Identi.ca
Indaba Music
IRC-Galleria
italki.com
Itsmy
Jaiku
Jiepang
Kaixin001
Lafango
LAGbook
Last.fm
LibraryThing
Lifeknot
LinkExpats
Listography
LiveJournal
LiveMocha
MEETin
Meetup
Meettheboss
mixi
MocoSpace
MOG
MouthShut.com
Mubi
MyHeritage
MyLife
My Opera
Netlog
Nexopia
NGO Post
Ning
Odnoklassniki
Open Diary
Orkut
OUTeverywhere
PatientsLikeMe
PartyFlock
Pingsta
Pinterest
Plaxo
Playfire
Playlist.com
Plurk
Qapacity
Quechup
Qzone
Raptr
Ravelry
Renren
ReverbNation.com
Ryze
ScienceStage
ShareTheMusic
Shelfari
Sina Weibo
Skoob
Skyrock
SocialVibe
Sonico.com
SoundCloud
Spaces
Stickam
StudiVZ
Students Circle
Network
StumbleUpon
Tagged
Talkbiznow
Taltopia
Taringa!
TeachStreet
TermWiki
The Sphere
TravBuddy.com
Travellerspoint
tribe.net
Trombi.com
Tuenti
Tytled
Vkontakte
Vampirefreaks.com
Viadeo
Virb
Vox
Wattpad
WAYN
WeeWotld
Wellwer
WeOurFamily
Wepolls.com
weRead
Wiser.org
Wooxie
WriteAPrisoner.com
Xanga
Xing
Xt3
Yammer
Yelp, Inc.
Zoo.gr
Zooppa
Mobli
Instagram
Eyeem
Facebook
Camera
AngiesList
Wikipedia
AutoCAD WS
Flipboard
Mixology
RDIO
Shazam
Spotify
Diptic
Pose
Go Try it On
Google Play
Books
Path
Everyme
Pair
Vine
Zappos
your goal as a social media marketer:
GAIN TRUST!
The reason social media is so much more effective than the conventional
marketing that we’ve done for the last 6,000 years is that it’s two-way
communication, not pontification.
Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Suc-
cess (p. 5). John Wiley and Sons. Kindle Edition.
[Consumers] don’t trust and don’t want to hear our commercials any
longer. They want their information from people they know, have a
relationship with, and share a bond with through trust. They want to
be educated by, hear their news from, and get their product reviews
by people they know and trust. They want to share their experiences,
both good and bad, with people who trust them.
. . . The new way to sell is not to sell at all. In fact, if you use social
media to sell, you will get “flamed.” Social media marketing is all
about listening first, understanding the conversation, and then speak
last.
Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies
for Business Success (p. 5). John Wiley and Sons. Kindle Edition.
The new way to sell is not to sell at all. In fact, if
you use social media to sell, you will get “flamed.”
Social media marketing is all about listening first,
understanding the conversation, and then speak last.
Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success
(p. 5). John Wiley and Sons. Kindle Edition.
GREAT USES OF SOC.MED.
JAY Z DECODED PROMO
FACEBOOK, TWITTER, RADIO AND BING
OREO
TWITTER
COCO ROCHA
13 PLATFORMS OF SOCIAL MEDIA, inc twitter, pose, vine, tumblr, facebook, & international forms
CONTINENTAL AIRLINES
TWITTER REAL-TIME RESPONSE
DUNKIN DONUTS
BUZZFEED.COM
http://mashable.com/
GREAT RESOURCES
for learning social media
CHECK OUT THESE SITES AND VIDEOS
Evan Williams on
listening to Twitter
users
- TEDxChumash
How social media
can make history
- Clay Shirky
Alexis Ohanion:
How to make a
splash in social
media
DIY
Get out there
and play.
Say hi:
simply.erin.devine@gmail.com
SimplyErin.org
ERIN DEVINECommunications Designer

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Social spider

  • 1.
  • 2. ERIN DEVINE COMMUNICATIONS DESIGNER CS5, ILLUSTRATION, WRITING FAVORITE COLOR: SEAFOAM FAVORITE WORD: OBFUSCATION FAVORITE NUMBER: 62 CHRONIC LIST-MAKER ASSOCIATE DOG-OWNER NOVICE IN THE REAL WORLD OBSERVER OF HUMANITY
  • 3. SO YOU’RE IN THE DARK
  • 4. YOU ARE A SOCIAL SPIDER ERIN DEVINECommunications Designer :on weaving the web of social media
  • 5. Social media is the media we use to be social. That’s it. Def. Social Media Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 3). John Wiley and Sons. Kindle Edition.
  • 7. #THEBEGINNING examples of early social media CAVE PAINTINGS, LASCAUX FRANCE
  • 8. #THEBEGINNING examples of early social media CUNEIFORM
  • 9. #THEBEGINNING examples of early social media LETTERPRESS
  • 10. #THEBEGINNING examples of early social media TELEPHONE
  • 11. #THEBEGINNING examples of early social media TELEVISION
  • 12. #THEBEGINNING examples of early social media INTERWEBS
  • 13. Facebook Twitter LinkedIn Pinterest MySpace Google+ deviantArt Live Journal Tagged orkut CafeMom Ning Meetup Mylife Mutliply 43 Things Academia.edu Advogato aNobil AsianAvenue aSmallWorld Athlinks Audimated.com Bebo BigAdda Biip.no BlackPlanet Blauk Blogster Bolt.com Busuu Buxxnet BuzzFeed Care2 Caring Bridge Classmates.com Cloob CouchSurfing CoxyCot Cross.tv Crunchyroll Cryworld DailyBooth DailyStrength Delicious DontStayin Disaboom douban DXY.cn Elftown Elixio English, baby! Epernicus Eons.com eToro Experience Project Exploro Faceparty Faces.com Fetlife FilmAffinity Filmow Fledgewing Flixster Flickr Focus.com Fotki fotolog Foursquare Friendica Friends Reunited Friendster Fubar Fuelmyblog TedTalks Blogs FullCircle GamerDNA Gapyear.com Gather.com Gays.com Geni.com GetGlue Gogoyoko Goodreads Goodwizz GovLoop Habbo hi5 Hospitality Club Hotlist HR.com Hub Culture Hyves Ibibo Identi.ca Indaba Music IRC-Galleria italki.com Itsmy Jaiku Jiepang Kaixin001 Lafango LAGbook Last.fm LibraryThing Lifeknot LinkExpats Listography LiveJournal LiveMocha MEETin Meetup Meettheboss mixi MocoSpace MOG MouthShut.com Mubi MyHeritage MyLife My Opera Netlog Nexopia NGO Post Ning Odnoklassniki Open Diary Orkut OUTeverywhere PatientsLikeMe PartyFlock Pingsta Pinterest Plaxo Playfire Playlist.com Plurk Qapacity Quechup Qzone Raptr Ravelry Renren ReverbNation.com Ryze ScienceStage ShareTheMusic Shelfari Sina Weibo Skoob Skyrock SocialVibe Sonico.com SoundCloud Spaces Stickam StudiVZ Students Circle Network StumbleUpon Tagged Talkbiznow Taltopia Taringa! TeachStreet TermWiki The Sphere TravBuddy.com Travellerspoint tribe.net Trombi.com Tuenti Tytled Vkontakte Vampirefreaks.com Viadeo Virb Vox Wattpad WAYN WeeWotld Wellwer WeOurFamily Wepolls.com weRead Wiser.org Wooxie WriteAPrisoner.com Xanga Xing Xt3 Yammer Yelp, Inc. Zoo.gr Zooppa Mobli Instagram Eyeem Facebook Camera AngiesList Wikipedia AutoCAD WS Flipboard Mixology RDIO Shazam Spotify Diptic Pose Go Try it On Google Play Books Path Everyme Pair Vine Zappos
  • 14.
  • 15. your goal as a social media marketer: GAIN TRUST! The reason social media is so much more effective than the conventional marketing that we’ve done for the last 6,000 years is that it’s two-way communication, not pontification. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Suc- cess (p. 5). John Wiley and Sons. Kindle Edition. [Consumers] don’t trust and don’t want to hear our commercials any longer. They want their information from people they know, have a relationship with, and share a bond with through trust. They want to be educated by, hear their news from, and get their product reviews by people they know and trust. They want to share their experiences, both good and bad, with people who trust them. . . . The new way to sell is not to sell at all. In fact, if you use social media to sell, you will get “flamed.” Social media marketing is all about listening first, understanding the conversation, and then speak last. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 5). John Wiley and Sons. Kindle Edition.
  • 16. The new way to sell is not to sell at all. In fact, if you use social media to sell, you will get “flamed.” Social media marketing is all about listening first, understanding the conversation, and then speak last. Safko, Lon (2010-10-05). The Social Media Bible: Tactics, Tools, and Strategies for Business Success (p. 5). John Wiley and Sons. Kindle Edition.
  • 17. GREAT USES OF SOC.MED.
  • 18. JAY Z DECODED PROMO FACEBOOK, TWITTER, RADIO AND BING
  • 20. COCO ROCHA 13 PLATFORMS OF SOCIAL MEDIA, inc twitter, pose, vine, tumblr, facebook, & international forms
  • 23. http://mashable.com/ GREAT RESOURCES for learning social media CHECK OUT THESE SITES AND VIDEOS Evan Williams on listening to Twitter users - TEDxChumash How social media can make history - Clay Shirky Alexis Ohanion: How to make a splash in social media