SlideShare a Scribd company logo
SRM SOCIAL ENGAGEMENT
& MONITORING
Whilst it is relatively
straightforward to gather
on-topic posts, it can be much
harder to develop meaningful
insights from this data.
LISTENING,ENGAGEMENT&ANALYSISCAPABILITIESACROSSSOCIALCHANNELS
TOHELPYOUBETTERUNDERSTANDYOURCUSTOMERSANDBEMOREENGAGING.
SRM Social Engagement
& Monitoring
CAPTURERELEVANTBRANDCONVERSATIONSFROMWEB&SOCIALCHANNELS
IDENTIFYPOSITIVE,NEGATIVE&NEUTRALPOSTSWITHAUTOMATED
SENTIMENTSCORING
UNDERSTANDWHATPEOPLEARESAYINGABOUTYOURPRODUCTSANDBRANDS
CUTTHROUGHTHENOISETOTRACKKEYTOPICS,TRENDS,&INFLUENCERS
COMPAREANDEVALUATEYOURCOMPETITORSSOCIALLANDSCAPE
ACTONCUSTOMERINTENT&INTEREST(EG.INTENTTOPURCHASEOR
NEEDFORSERVICEORASSISTANCE)
RESPONDIN-CONTEXT,WITHTHEHIGHESTEFFICIENCY,ACROSSSOCIALCHANNELS
CONNECTWITHCUSTOMERSINREAL-TIMEWHENITMATTERSMOST
OFFEREDINSTANDARD,ENTERPRISE&PREMIUMEDITIONS
LISTENTOCONVERSATIONSACROSSGLOBALSOCIALCHANNELS.
EASILYASSEMBLETOPICSBYINCLUDINGTHEMESANDEXCLUDINGNOISE.
LISTEN
CAPTUREACTIONABLEINSIGHTSABOUTYOURBRAND,INDUSTRY
&COMPETITORS.USETHESEINSIGHTSTOGUIDEYOURMESSAGES.
MONITOR
KNOWTHERELATIVEVALUEOFYOURSOCIALMEDIAINVESTMENTS
THROUGHSOCIALANALYTICS.
ANALYSE
RESPONDINCONTEXTACROSSSOCIALMEDIACHANNELS.
ENGAGE
PRIORITISE&ROUTERESPONSESFORTHEBESTCUSTOMEREXPERIENCE.
ENGAGE
Explore what is being said about
your business, industry or
competitors across hundreds
of social channels with our
monitoring & analysis service.
MARKETINGDECISIONSPROVIDESTHEPOWERFULORACLESRMSOCIAL
ENGAGEMENT&MONITORINGSOFTWARE&SUPPORTSERVICES.

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