This document outlines a 14 point social media strategy agenda that includes analyzing the company, competitors, brand and target audience, setting objectives and a content strategy, executing the strategy through social media channels and ads, reporting on expected results including page likes, engagement and leads/sales, and providing a quotation for content strategy, execution and ads management. The strategy aims to help a company establish and improve their social media presence and performance against competitors.

1. Social Media Strategy
By: Eslam Ahmed Hussien

3. 1 - Your Company brief intro 8 - Objectives
2 - Your success stories 9 - Content strategy
3 - Industry Analysiss 10 - Execution
4 - Competitor Analysis 11 - Ads Strategy
5 - Brand Analysis 12 - Expected results
6 - Target audience 13 - Reportinge
7 - Social media channels 14 - Quotation
AGENDA

4. 1 Company brief intro

5. 2 Your success stories.

6. 3 Industry Analysis

7. 4 Competitor Analysis

8. 4 Competitor Analysis
competitors or substitutions?
know your competitors. if you dont, ask.
list them.
find them online.
list the top 4/3.
Analyze.

9. Analyze
Likes:
Likes Growth: %00
PTAT:
Engagement Rate: %00
Posts per Day:
Likes, Comments & Shares per post:
Posts per type: photos text video
Timing:
Length of posts:
Hashtags:
language:
tone of voice:
response rate:
quality of posts:

10. 5 Brand Analysis
Do you have a social media presence?
NO.
Yes? Assess your performance among your competitors.

11. 6 Target audience
Market segmentation.
Target marketing: male/female
Age
Location
Purchasing power

12. 7 Social media channels
where is the majority of your target audience?
try to focus on 3/2 channels maximum.

13. 8 Objectives
SMART
Specific
Measurable
Achievable
Relevant
Time-bound

14. 9 content strategy
Generate content for your target segment
Brand persona Tone of voice
Number of daily posts Time of posting
Designs
Engagement % Add value % Promotion %
Content type :

15. 10 Execution
Creative.
Examples

16. 11 Ads Strategy
Where and how will you
advertise & recommended budget?
Facebook Ads Manager.
Facebook Ads Manager›s Reports.

17. 12 Expected results
Page likes
Post engagement
Leads
Sales

18. 13 Reporting
Facebook insights

19. 14 Quotation
Content strategy
Execution
Ads management

20. presentation by