Over 43% of the global population, or 3.17 billion people, are connected to the internet. Nearly half (47%) of all internet users, or 1.49 billion people, have a Facebook profile and use it monthly, demonstrating Facebook's ubiquitous reach globally. In Australia alone, the number of active social media accounts across platforms like Facebook, Twitter, YouTube, and Instagram exceeds the country's total population, indicating that at least three out of five Australians are active on social media.