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Social media savvy
- 1. Communication in the Modern Age Amy Seiger, OCC/NRCS Soil Health Coordinator Chris Cox, OCC/NRCS Public Information Officer
- 9. What Not to Post Inappropriate Content Person Content Without Consent Partisan Political Posts
- 10. Hatch Act Originally Enacted in 1939 Revised in 1940 Clarified in 1993 Modernized in 2012 Social Media Guidance in 2018
- 11. Why Use Social Media Networking Communication Awareness Spotlight
- 12. Networking Post
- 14. Awareness Post
- 15. Spotlight Post
Editor's Notes
- Social media is everywhere. Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube, Flicker. How many of you have at least 1 of these? Two? More?
- One thing we all need to remember when posting to social media, and it doesn’t matter if it’s a district account or a personal account, we all are representing either a district or a conservation partner. So make sure to THINK before you post.
- Now it’s time to play a little game…
- If you were running Chick-Fil-A’s twitter account should you have responded this way? NO!
- What about this post?
- What about this post? It’s just “I Voted” stickers. Right now its good to send this post. How about now? Now you are using your social media outlet to essentially promote a candidate for office. Now you are obviously promoting a candidate for office. This post is ok to post if it is on a personal account that does not show your affiliation with a government agency. If your Facebook page states that you are a board member, NRCS employee, state employee, or a local employee then you run into issues the Hatch Act which we will talk about soon.
- So what’s not ok to post? Obviously anything that’s inappropriate. That can be something with foul language, something with racial or sexist undertones, or it could be something that can be seen as attacking an individual. I’d like to think we don’t have any of those issues in this room but just remember to think about your post before hitting send. So what else should you not post? Don’t post something of a person without getting their consent. Some people like their privacy and it’s always good to ask that person before posting their picture. Finally, because everyone in here is either a federal employee or a state or local employee that deals with federal programs, do not post anything about partisan politics on an “official” account. That means don’t endorse a candidate on your Conservation Districts Facebook page. Also, if your personal page lists your job as an NRCS Employee, District employee, or Commission employee then do not post about partisan politics because that will likely run afoul of the Hath Act.
- So what is the Hatch Act? Originally enacted in 1939 to prevent federal employees from running for office as a way to fight against corruption. It was revised a year later to also include all state and local employees that get paid in whole or in part with federal funds. The revision also included state and local employees whose duties involve federally funded programs. This is where district directors fall. The Hatch Act was amended and clarified again in 1993 to state that state and local employees can engage in partisan activity, like fundraising or campaigning for partisan elections, but they cannot do it in an official capacity as a state or local employee. Meaning Area V Commissioner Bill Clark cannot campaign for someone and say “I am Oklahoma Conservation Commissioner Bill Clark and I endorse Frank Lucas for Congress.” He, and anyone with their official title tied to a social media account, cannot endorse a candidate or fundraise on social media. This is includes all district social media pages. Finally, the Hatch Act’s social media policies were updated earlier this year to enforce the idea that all federal, state, and local social media accounts remain politically neutral.