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Social Media Recruiting Presentation
- 1. Presented By: Carlos Gultiano SOCIAL MEDIA RECRUITING 1
- 2. Presented By: Carlos Gultiano OVERVIEW
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- 14. Presented By: Carlos Gultiano 1.71 Billion monthly active users
- 15. Presented By: Carlos Gultiano Facebook Directory
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- 19. Presented By: Carlos Gultiano 19 Twitter had more than 310 million monthly active users
- 20. Presented By: Carlos Gultiano 20 JOB POSTING
- 21. Presented By: Carlos Gultiano 21 #job, #jobpost, #employment, #recruiting, #hiring, #career, #staffing, #railprofessional #NAJ (Need a job?)
- 22. Presented By: Carlos Gultiano 22 STRENGTHENS COMPANY BRANDING
- 23. Presented By: Carlos Gultiano 23 Source Candidate Direct Communication Network with Industry Leaders Twitter as recruitment tool
- 24. Presented By: Carlos Gultiano 24 Strengthens Company Brand Easy connecting with talent Get to know more about the candidate Reach passive candidates Cost Effectiveness
- 25. Presented By: Carlos Gultiano 25 92% of companies use Social Media for recruiting
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Editor's Notes
- Good Morning everybody! I’m so glad to be here in front of you! How are you doing?! Hope everyone is having a great day! I am Carlos // And today I will talk about the Social Media Recruiting
- What is Social Media? What comes to your mind when hear Social Media? It is a website and applications that enable users to create and share content and participate in social networking.
- First, the most popular social media recruiting site is LinkedIn. LinkedIn is a business and professional networking site. It is the world’s largest professional networking site being used by most of the companies and business .
- At the moment Linked in has 433 million accounts out of which 106 million are active users. So you can connect with millions of professionals in Linked In
- The rule of thumb on Linked In is to actually have a presence on site. You need to be active on site by posting available jobs or sharing anything about your company.
- The simplest way to find people is by typing keywords in the search box. It will show you profiles matching your searches. Other way of sourcing candidates through Linked in is by using the Advanced search tools, recruiters can find members matching their specific key words according to different categories that you want to search.
- You may reach out to those members by sending a request to connect. What I always do is I select “FRIEND” so it will automatically send the invitation and you would not require further information before sending the connection request.
- Recruiters also often join industry based groups on LinkedIn to create connections with professionals in that line of business or industry that you want to explore with.
- LinkedIn has a paid product called Talent Solutions. Click “Business Services” then it will show you variety of products. Then click Talent Solutions and you will be directed to this page. These products are ideal for any company with a recruiting strategy, or frequently in need of new talent.
- The most obvious way to use LinkedIn are to Post Jobs you have available and search for candidates. It costs a certain amount to post a job for 30 days or you can buy job credits
- There is also a free way to advertise that you are hiring on LinkedIn. What I usually do is I create a job, post picture and attach my info status box. You may also use the network activity box (also called as status box) without posting a job. Just like this (read “Looking for Rail Professionals……….)
- Another social media recruitment tool we can use is FACEBOOK.
- At the moment Facebook has 1.71 billion monthly active users.
- Facebook provides easy and affordable ways to increase your applicant pool. First utilize the Facebook Directory to search for users, pages, and groups. Just type keywords then it will give you search results.
- Another free resource in facebook is Facebook page. It is a public profile that allows you to share your company information with facebook users.
- Another option is to post Facebook Ad if you’re aren’t getting results from searching. One of the advantage of Facebook Ad is the laser targeting ability. With this you can choose the exact audience that you are looking to target.
- Another social medial site that we can use as recruitment tool is the Twitter.. Twitter (/ˈtwɪtər/) is an online news and social networking service where users post and read short 140-character messages called "tweets". As of March 2016, Twitter had more than 310 million monthly active users
- Again we’re talking about million of connections here.
- Twitter can be a great tool to advertise your job postings. All you have to do is to include hashtag in the keyword in your tweet and it becomes instantly searchable.
- Hash tags are used as a way to filter and find information on Twitter. Here are some examples of hash tags that you might consider using. You can use more than hash tag in your tweet but remember you are limited to 140 characters so be strategic in using hash tags.
- You can also use Twitter to strengthens your company branding. Companies consider twitter as an effective tool for getting their messages to the people and potential hires.
- Another use of twitter are Source Candidate, Network with industry Leaders and it is also a good way to directly communicate with people or potential hires.
- How is Social Media beneficial in recruiting. It strengthens company brand Social media enables you to easily connect with your potential hires. It is cost efficient You can reach passive candidates through social media You have also a chance to know more about your candidates
- Based on the survey conducted by jobvite.com. So majority of the companies are now engage in finding talents using social media
- Is it really effective to use social media as your recruitment tool. Based on the survey by jobvite.com We could say that it is effective to use social media as recruitment tool
- So I will end with this…