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Social Media Presence & Overview
Jordan Jansson
Facebook
-Social Networking Website
-Allows people to connect with family, friends and others
-Place where people share and express what matters to them
-Post photos, videos, stories
-Can send messages
-Use for a business page
Facebook Statistics
● 68% of Americans use Facebook
● The number of facebook users 65+ is 41%
● Americans spend on average about 58 minutes on Facebook a day
● 66% of monthly facebook users use it daily
All stats from : https://blog.hootsuite.com/facebook-statistics/
Facebook Statistics
● 71% of people have increased their online video viewing
● Marketers spend 20 times as much on TV ads to reach around twice the
audience as their Facebook videos
● Mobile-optimized Facebook video lifts brand awareness to 67% percent
● 150 million people are using Facebook Stories
Facebook Live, Short Videos, Stories
-Engage users in a new way
-Allow DJ’s on air to go live to receive feedback from the
listeners
-Also allows listeners to feel more connected to the voices
they hear every day by seeing their face and them live in action
Short Videos
-Highlight what goes on in the studio
-Show people messing around but also working
and having fun
-Let the audience get to know about our personal
lives a little
-Share recent funny videos
Event Photo Albums
Upload all event photos to a facebook album regardless of quality
- Listeners at events want to find the pictures they are in
- If they are in a photo we post they are likely to take that photo and share it on
their own profile creating more Top of Mind Awareness for us
Facebook Album Example
Cover Photo
Our cover photo should feature a graphic made in photoshop that highlights our
phone apps similar to this one from 102.7
Cover Photo I Created
Cover Photo I Created
Cover Photo I Created
Cover Photo I Created
Share current news
● 43% of Americans get their news from Facebook
● We need to increase the amount of content we post not just related to the
station
● People are looking for something to catch their eye
Here are some ideas
Share current news
Share other inspirational/motivational posts
-Increase likes and shares and creates top of mind awareness
More frequent posts about Pop Culture News
-Try to keep listeners updated on
-Gossip about popular artists
-Any topics related to new trends or products
-NEW MUSIC RELEASES!
Share funny relatable posts
Z100 and other stations post lots of memes to their social media- we could find
ones that target our audience rather than a younger audience
Targeted Meme Ideas
Facebook Messenger for Feedback
Utilize facebook messenger to invite listeners to interact with on-air DJ’s and
provide feedback on what’s on air
-Only 31% of Businesses use
facebook messenger
Facebook Messenger- My Experience
● Myself and three other members of my team answer messages but we have
an automatic reply.
● Through facebook we have local businesses reach out to us about events
they want us to participate in or advertise and it has created a few strong
relationships for us
● It also lets our listeners feel like they are actually heard when we reply
● We also have sold station products through facebook such as mugs and
tshirts
Share instagram posts directly to Facebook
Sharing your insta pics to facebook allows
you to post it to your newsfeed and story
This could increase our instagram following
as well

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Social Media Presence

  • 1. Social Media Presence & Overview Jordan Jansson
  • 2. Facebook -Social Networking Website -Allows people to connect with family, friends and others -Place where people share and express what matters to them -Post photos, videos, stories -Can send messages -Use for a business page
  • 3. Facebook Statistics ● 68% of Americans use Facebook ● The number of facebook users 65+ is 41% ● Americans spend on average about 58 minutes on Facebook a day ● 66% of monthly facebook users use it daily All stats from : https://blog.hootsuite.com/facebook-statistics/
  • 4. Facebook Statistics ● 71% of people have increased their online video viewing ● Marketers spend 20 times as much on TV ads to reach around twice the audience as their Facebook videos ● Mobile-optimized Facebook video lifts brand awareness to 67% percent ● 150 million people are using Facebook Stories
  • 5. Facebook Live, Short Videos, Stories -Engage users in a new way -Allow DJ’s on air to go live to receive feedback from the listeners -Also allows listeners to feel more connected to the voices they hear every day by seeing their face and them live in action
  • 6. Short Videos -Highlight what goes on in the studio -Show people messing around but also working and having fun -Let the audience get to know about our personal lives a little -Share recent funny videos
  • 7. Event Photo Albums Upload all event photos to a facebook album regardless of quality - Listeners at events want to find the pictures they are in - If they are in a photo we post they are likely to take that photo and share it on their own profile creating more Top of Mind Awareness for us
  • 9. Cover Photo Our cover photo should feature a graphic made in photoshop that highlights our phone apps similar to this one from 102.7
  • 10. Cover Photo I Created
  • 11. Cover Photo I Created
  • 12. Cover Photo I Created
  • 13. Cover Photo I Created
  • 14. Share current news ● 43% of Americans get their news from Facebook ● We need to increase the amount of content we post not just related to the station ● People are looking for something to catch their eye Here are some ideas
  • 16. Share other inspirational/motivational posts -Increase likes and shares and creates top of mind awareness
  • 17. More frequent posts about Pop Culture News -Try to keep listeners updated on -Gossip about popular artists -Any topics related to new trends or products -NEW MUSIC RELEASES!
  • 18. Share funny relatable posts Z100 and other stations post lots of memes to their social media- we could find ones that target our audience rather than a younger audience
  • 20. Facebook Messenger for Feedback Utilize facebook messenger to invite listeners to interact with on-air DJ’s and provide feedback on what’s on air -Only 31% of Businesses use facebook messenger
  • 21. Facebook Messenger- My Experience ● Myself and three other members of my team answer messages but we have an automatic reply. ● Through facebook we have local businesses reach out to us about events they want us to participate in or advertise and it has created a few strong relationships for us ● It also lets our listeners feel like they are actually heard when we reply ● We also have sold station products through facebook such as mugs and tshirts
  • 22. Share instagram posts directly to Facebook Sharing your insta pics to facebook allows you to post it to your newsfeed and story This could increase our instagram following as well