Social Media Optimization Strategy & Consulting
We at SEOFIED build brands with customized strategy to meet your business needs by using the different social media platforms..We explore every aspect of your industry and apply our expertise to provide a comprehensive plan for success.
Lots of members have questions about buying their first home and the mortgage process in general. Check out the tips we've put together to learn the basics to get on your way to your dream home!
Since the past couple of years, the manufacturing industry has been going through turbulent times, and some of the following, asset management challenges are among the most pressing concerns for them today.
Drop in Asset ROI
Complex distribution network
High unplanned outages
Reduced asset availability
To combat such challenges, enterprises have started embracing mobile initiatives, in effectively tracking and sharing asset information and optimize their supply chain operations in real time.This presentation talks about how mobile can help, you efficiently track and maintain disparate assets, regardless of their category, complexity, or location, with Streebo's Manufacturing Apps Suite
Since the past couple of years, the manufacturing industry has been going through turbulent times, and some of the following, asset management challenges are among the most pressing concerns for them today.
Drop in Asset ROI
Complex distribution network
High unplanned outages
Reduced asset availability
To combat such challenges, enterprises have started embracing mobile initiatives, in effectively tracking and sharing asset information and optimize their supply chain operations in real time. This presentation talks about how mobile can help, you efficiently track and maintain disparate assets, regardless of their category, complexity, or location, with Streebo Manufacturing Apps Suite
Google Analytics Report on how to reduce bounce rateStreebo
Learn how Streebo helped one of their customers with amazing ideas on ways to reduce their bounce rate, after analyzing their traffic sources and landing pages . For more info, visit : http://www.streebo.com/intractive-service.html
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Lots of members have questions about buying their first home and the mortgage process in general. Check out the tips we've put together to learn the basics to get on your way to your dream home!
Since the past couple of years, the manufacturing industry has been going through turbulent times, and some of the following, asset management challenges are among the most pressing concerns for them today.
Drop in Asset ROI
Complex distribution network
High unplanned outages
Reduced asset availability
To combat such challenges, enterprises have started embracing mobile initiatives, in effectively tracking and sharing asset information and optimize their supply chain operations in real time.This presentation talks about how mobile can help, you efficiently track and maintain disparate assets, regardless of their category, complexity, or location, with Streebo's Manufacturing Apps Suite
Since the past couple of years, the manufacturing industry has been going through turbulent times, and some of the following, asset management challenges are among the most pressing concerns for them today.
Drop in Asset ROI
Complex distribution network
High unplanned outages
Reduced asset availability
To combat such challenges, enterprises have started embracing mobile initiatives, in effectively tracking and sharing asset information and optimize their supply chain operations in real time. This presentation talks about how mobile can help, you efficiently track and maintain disparate assets, regardless of their category, complexity, or location, with Streebo Manufacturing Apps Suite
Google Analytics Report on how to reduce bounce rateStreebo
Learn how Streebo helped one of their customers with amazing ideas on ways to reduce their bounce rate, after analyzing their traffic sources and landing pages . For more info, visit : http://www.streebo.com/intractive-service.html
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. 2
What’s Your Facebook Brand Page?
We all remember those halcyon days of the 90’s, when having an ad
in the Yellow Pages was scoffed at in favor of having a dot com. Now,
we’ve moved into the social realm, where if you don’t have a Facebook
brand page, it’s almost the same as not having a dot com address.
Print and outdoor ads no longer reference a website – the focus is all
on the Facebook URL. Many brands put time and money into their
social efforts. They also invest heavily in making their website the
ultimate user experience. So why not integrate the two?
3. WhyOptimizeSitesforSocial?
Increase return visits and site-stickiness.
Your SEO or Paid Advertising efforts brought users to your site.
But if they’re not buying now, who says they’ll come back
again? Having themas your social fans forever will make sure
they come back, when the deal or time is right.
Nothing gets a customer on board like word of mouth.
You took the time to drive a qualified customer to your site and they
love what they see. Whether it’s a product or an article, make it easy for
them to share it with their friends. Milk the conversion for all it’s worth –
get new customers on board via social sharing of the product, page
Or article.
Grow your community with brand advocates.
You can spend all the time in the world creating content and building
engagement through social media, but it’s only by growing your
community with genuine fans that your overall brand presence can
grow. Fan advertising on Facebook is a great way to expose your
brand to new potential customers, but why not get your existing
customers who know and love your brand to join you on social?
They’ll be the customer brand advocates that you need to convert
the new potentials you picked up on the backstreets of the Internet.
4. 1) Add social media buttons to
your website header and contact
information.
You probably currently list your phone
number and email address, however it’s
time to consider making your Facebook,
Twitter, LinkedIn or Pinterest buttons just as
prominent.
Note: By clicking these buttons, users are
then directed to visit your Facebook page or
Twitter feed, where they have an option to
Like or Follow.
4
How to Integrate Social
WithYourWebsite:
f t
in
5. It can be bold and bright
Pringles, for example,
incorporates Facebook and
YouTube branding with the fun
look and feel of Pringles, asking
users to visit their pages on
social networks and download
their App.
Featured on every page
Or Taco Bell, which features
buttons on the bottom side of
the page, which remains on
every product and landing page.
Simple and subtle
Like Target’s site;
5
6. Showing a visitor which of their friends already Likes the
page makes it one step easier to convince them to click the button. The ability
to click a Like button
on the site, using Facebook’s Developer Tools, means users don’t need to click
through to your page, as with the Facebook or Twitter buttons. Some sites, like
Mashable, use a simpler Facepile style to group all their social media buttons
together in one place. The Like Box functionality even enables you to pull in a
stream of recent posts.
Monster Energy
Monster Energy’s edgy and extreme
branding is evident throughout the
styling of their home page. Under the
main slider image of the homepage,
users are able to filter across blog
posts, news, galleries, music and
videos. On the sidebar, they are also
invited to follow Monster Energy on
various networks or subscribe to the
newsletter. Underneath, individual
Instagram and Facebook boxes are
installed to enable users to engage
with the social networks immediately.
6
2.ADDALIKEBOX
7. Why keep your social community separate from your website
community? Encourage web visitors to join you on social by
seeing what they’re missing. Showvisitors the type of content they can expect by
displaying a sample of tweets, Facebook posts and YouTube videos directly on
your site in a social stream.
Hershey’s Reese’s homepage features both Facebook and Twitter streams on
alternating tabs.
7
3. Feature socialstreams
8. Hello Kitty, which relies heavily on an integrated social
community, utilizes mostof their home page with streams of the
latest blog posts, Facebook and Twitter posts:
Even for a simple site, social streams can be integrated. Not only does this
demonstrate the inherent value in networking with the company on social, it
8
9. 9
A “Like” or “Share”
button will not grow
your fan base, but it
will help people see
the page. Once these
buttons are clicked,
users can share a link
to your product or
article page with their
social networks by
“sending” in a private
message, posting
on their timeline, or
posting on another
friend’s timeline.
There are currently dozens of plugin toolbars that are available to enable
sharing on pages. The toolbars can also be customized to highlight specific social
networks frequented by the user’s demographic.
10. 10
A
well-placed “Pin It!”
button is ideal for
product sites with
great imagery.
Increasing Pins for the
product on Pinterest
not only grows organic
interest in the product
across social channels,
but could assist in the
visitor coming back to
complete the purchase
at a later date.
Facebook Like buttons also work well for promoting products or articles. When
users click the “Like” button underneath the product, a popup box will ask them
how they want to share this news with their friends. They might be seeking an
opinion, or better yet – setting a trend!
As for Pinterest –
which e-commerce
site wouldn’t want
products pinned to
a “Gift Wish List”,
perhaps?
11. for sharing content: Facebook, Twitter, Google+ and Email.
For content sites,”recommend” or “send” buttons are ideal for
encouraging readers to share an article with friends in a
personal message. MTV, for example, has scaled down a
standard plug-in toolbar to focus on the key social networks
The standard article “Like” button doesn’t only have to be on the article page. It can
be implemented from preview pages too.
This means more sharing from people who might only skim the article.
Make sure the Like button
opens up a pop-up box,
where users can add their
own comments before
posting on their wall. This
increases chances of it being
seen by their friends in the
news feed.
11
12. 4. Offerincentivesto
sharethesale
Take the next step beyond encouraging your customers to share your product
with their friends. Once they’ve purchased, give them a chance to get benefits –
like discounts, ‘credit points’, or even the entire product free by sharing it with
their social networks.
At popular beauty deal site Lifebooker,
members can share deals, or the site
as a whole, with their friends using a
personalized share link, or the standard
Facebook/Twitter/email buttons. The
first time a friend signs up; the refering
user gets $10 off their next beauty
booking or “Loot” purchase.
At Living Social, not only are
customers encouraged to share
that they’ve purchased a deal with
their friends with an easy Tweet
and Share button – they are given
a unique link that will get them the
product for free, if it’s purchased
by three friends or more.
12
13. Or newer Recommendations Bar
for higher click throughrates
Sites that are content heavy, such as news sites or blogs, can
increase social sharing by embedding a recommendations
engine into the sidebar on the page.
Not only does this indicate the overall popularity of a recent article by number
of recommendations, it shows users a personalized view of people in their social
networks who recently recommended the article.
Facebook’s Recommendation Box has been
around for a while. For content-heavy sites,
it enables users to see which articles were
most recommended – and on a personal
level, which of their friends more recently
recommended an article or story. Coca Cola
features this on their home page, showing
the highest trending stories:
Recently, Facebook launched the Recommendations Bar, which takes this to the
next level. When visitors click the “Like” button for that particular article, a small
box appears in the bottom right hand corner, recommending similar articles on
the same site, that have also been popular within their network of friends:The
Like button will remain in the corner of the page as the visitor reads the article,
encouraging them to join their activity to the social stream at any point.
13
6.AddtheRecommendationsBox
14. Create a social media landing page, with streams from all your
social accounts to encourage users to follow immediately, join
the conversation, and share or retweet from the website itself.
The Lacoste homepage features a branded alligator – the
Lacoste logo – coveredin social network logos.
Visitors click on the “Social Alligator” to
be directed to a Social Media Center,
with previews of posts.
Dr Pepper’s Community page
features streams from Twitter,
Facebook and even - oh yes -
MySpace.
Alessandro, a European
nail polish brand newly
launched in the United
States, invites users to
join their “Community”
page, including a link to
“Social Media”, through
the top navigation of
their site.
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7. Create a social “hub” landing page
15. any socialcommenting
functionality
When Facebook launched their comments functionality, many sites
immediately implemented it only to find that, while reducing trolls, this also
reduced their engagement from visitors who preferred to remain anonymous
or at best, would rather not share their comments with their entire social
Stream.
Nevertheless, sites such as TechCrunch have seen great success by
implementing this functionality, which enables users to comment using a
Facebook profile. Every comment can be “liked” or commented on by other
users and is visible in the commenter’s social stream.
The best practice for using Facebook
comments is to implement it alongside another
comments management system, such as
Disqus, which enables users to comment with
other social profiles such as Twitter, Blogger or
Google.
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8.Incorporate Face bookcomments,
or
16. LinkedIn for a customized experience
The Starburst‘s experience invites users to Like the Facebook page, visit
social networks off the site, or Log in via Facebook for a colorful and exciting
experience.
Experiences such as the Starburst’s Contra dictionary allows users to join the
conversation with other fans, commenting on other fan behavior and adding
in their own friends, or apply for jobs, pulling in all their information in
prefilled forms.
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9. Allow sign in with Face book
or
17. Using LinkedIn’s sign in functionality, users can recommend
your page to their incorporating an entire social dimension,
hotel booking sites can help users by seeing which of their
friends have stayed in the hotel in the past or will be
attending a particular event.
For example, Trip Advisor showcases which of your friends recently contributed
reviews and showcases a full map of your friends’ countries, places and continents
visited:
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18. Experience on the page
Visitors to Subway’s home page are invited to “Share and
Connect” via a button in the homepage’s footer. The box that
opens showcases a recent stream for both Facebook and Twitter and allows
fans to immediately Like the Facebook page or Follow on Twitter.
Moments after clicking on the Share and Connect box, users are also invited
to Share the Subway homepage itself with a customized Facebook share box
popping up after several moments. A third party app, in this case ShareThis,
invites users to share the site homepage across email, Facebook, Twitter or
LinkedIn, with more social networks available.
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10. Incorporate a unique sharing
19. With Facebook Open Graph, the opportunities are endless. By integrating
users’ social networks with the activities they take on your pages, you can reach
hundreds – if not thousands – beyond your existing customer base. Asking
users to Like, Share, Tweet or Follow brings brand advocacy to the next level,
and keeps your company front of mind, way past the moment they leave your
website.
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Australia’s iconic Vegemite
brand features a pop-up toaster
machine on the bottom corner
of each page, echoing the prized
product’s ancient partnership
with toast. Each toast pops up
with the beginning of a recent
tweet or post on the brand’s
Facebook page. Clicking on it
brings up a larger version of
a slice of bread with recent
conversations.
20. 20
It’s important to maintain a balance
between encouraging users to share their
activity, and simply asking them to join
your community by Liking your Page,
Following you on Twitter, or Following your company on
LinkedIn.
Make it as easy as possible for them to click that button – and you’ll have them
watching your activity for a while. It’s even simpler than filling in an email
signup form – it’s just one click.
And once they’re on board? You can bring everyone to your social pages,
but make sure they are updated with fresh content. You can have 1000
Twitter followers and a million Face book fans, but it’s the engagement
that matters. Keep your social channels exciting, and it’ll bring your
customers back to your site, along with their friends, for an ongoing
customer relationship and rewarding user experience.
21. Contact our marketing specialists
today and learn what we can do
for your social campaign.
+1-310-626-4717
If you want to get a free proposal
for the social media marketing of
your business website email us
now. http://seofied.com/contact-
us.php
Dinesh Kumar Das
Project Manager at SEOFIED
Email: dinesh@seoinfotechsolution.com
Ph- 9124419800
Skype : dasdinesh
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