SlideShare a Scribd company logo
1 of 13
Download to read offline
Magazine Media
Social Media Monitor
Q2-2023
Q2-2023
Facebook Twitter Instagram Pinterest Youtube Tiktok
9.450.276 2.161.061 7.283.866 926.787 1.016.362 503.319
Facebook Twitter Instagram Pinterest Youtube Tiktok
9.450.276 2.161.061 7.283.866 926.787 1.016.362 503.319
Totaal aantal likers / volgers
per sociaal netwerk binnen
magazine media branche
(30 juni 2023)
Q2 2023
Q2-2023
Groei % likers / volgers
per social netwerk binnen
magazine media branche
(30 juni 2023)
Facebook
Twitter
Instagram
Pinterest
Tiktok
Youtube
2,34%
0,25%
83,34%
4,84%
16,55%
1,11%
Q1 2023 vs Q2 2023
Q2-2023
Aandeel per sociaal netwerk
t.o.v. de totale magazine
media branche
(30 juni 2023)
Q1
10,9%
31,6%
4,5%
5,1% 1,4%
46,6% Q2
10,10%
34,1%
4,3%
4,8% 2,4%
44,3%
Q1 2023 vs Q2 2023
Q2-2023
Top 25 grootste
magazine media merken
(30 juni 2023)
MAGAZINE TOTAAL AANTAL LIKERS/VOLGERS
MERKEN (GECOMBINEERDE NETWERKEN)
MAGAZINE TOTAAL AANTAL LIKERS/VOLGERS
MERKEN (GECOMBINEERDE NETWERKEN)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Playboy (2) 1.500.352
Vtwonen (1) 1.477.944
LINDA. (3) 1.419.136
Miljuschka (-) 1.404.730
Voetbal International (4) 1.150.600
ELLE (5) 675.150
Flow (6) 582.116
National Geographic (8) 546.197
VOGUE (7) 533.853
Donald Duck (9) 478.043
Panorama (10) 467.882
ELLE Decoration (12) 450.736
Happinez (11) 433.041
Libelle (13) 393.884
AndC (14) 390.018
Cosmopolitan (15) 377.465
Tina (16) 357.765
Autoweek (17) 353.529
Psychologie Magazine (18) 342.426
Ouders van Nu (19) 312.247
Meiden Magazine (20) 300.495
Margriet (21) 260.480
ZIN (22) 228.339
Wendy (23) 226.661
Truckstar (24) 223.237
Q1 2023 vs Q2 2023
Q2-2023
Q1 2023 vs Q2 2023
MAGAZINE
MERKEN
MAGAZINE
MERKEN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Playboy (1) 1.192.547
LINDA. (2) 611.081
Panorama (3) 455.370
National Geographic (4) 428.959
Vtwonen (5) 286.657
Voetbal International (6) 275.793
Cosmopolitan (7) 274.724
ELLE (8) 259.189
Libelle (9) 235.162
ZIN (10) 222.520
Ouders van Nu (11) 220.485
Happinez (12) 220.236
Donald Duck (13) 212.697
Miljuschka (-) 208.573
Psychologie Magazine (14) 191.885
Margriet (15) 163.594
VOGUE (16) 160.081
VROUW (17) 151.973
Flow (18) 134.173
Kek mama (19) 123.190
Truckstar (20) 119.592
Vriendin (21) 118.208
Flair (22) 111.718
Wonen landelijke stijl (24) 108.832
Veronica Magazine (25) 108.620
Top 25 magazine media merken
op Facebook
(30 juni 2023)
Q2-2023
Q1 2023 vs Q2 2023
MAGAZINE
MERKEN
MAGAZINE
MERKEN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Voetbal International (1) 508.313
Playboy (2) 161.770
Donald Duck (3) 154.375
VOGUE (4) 93.653
EW Magazine (5) 91.997
ELLE (6) 84.127
De Groene Amsterdammer (7) 83.411
Vrij Nederland (8) 81.820
LINDA. (9) 55.970
Quote (10) 48.968
HP/De Tijd (11) 48.248
Runner’s World (12) 40.433
Grazia (13) 38.125
Flow (14) 35.532
Maarten! (15) 30.992
Autoweek (16) 30.119
Libelle (17) 27.255
Vtwonen (18) 25.989
Meiden Magazine (19) 25.131
Happinez (20) 24.425
Nieuwe Revu (21) 23.600
Formule 1 (22) 23.119
Quest (23) 20.868
Marie Claire (24) 19.310
Autovisie (25) 18.902
Top 25 magazine media merken
op Twitter
(30 juni 2023)
Q2-2023
Q1 2023 vs Q2 2023
MAGAZINE
MERKEN
MAGAZINE
MERKEN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Miljuschka (-) 944.183
Vtwonen (1) 866.171
LINDA. (2) 699.785
ELLE Decoration (3) 414.953
Flow (4) 336.620
VOGUE (5) 251.046
AndC (6) 214.091
Voetbal International (7) 204.894
Tina (8) 172.829
Happinez (9) 168.402
Playboy (10) 142.825
Wendy (11) 134.987
Psychologie Magazine (12) 134.153
Meiden Magazine (13) 124.201
LINDA.MEIDEN (14) 113.253
Donald Duck (15) 110.971
ELLE (16) 90.986
Truckstar (17) 82.259
Ouders van Nu (18) 78.245
Women’s Health (19) 77.385
Volkskrant Magazine (20) 72.627
Libelle (21) 69.762
Cosmopolitan (22) 68.017
Vorsten (-) 65.946
National Geographic (23) 65.013
Top 25 magazine media merken
op Instagram
(30 juni 2023)
Q2-2023
Q1 2023 vs Q2 2023
MAGAZINE
MERKEN
MAGAZINE
MERKEN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Vtwonen (1) 282.627
ELLE (2) 230.448
Flow (3) 72.593
Libelle (4) 52.769
Margriet (5) 44.721
Miljuschka (-) 34.124
VOGUE (6) 22.883
Flair (7) 20.466
ELLE Decoration (8) 15.353
Seasons (9) 14.248
Beau Monde (12) 13.066
Landleven (10) 12.702
Happinez (11) 12.478
Delicious (13) 9.968
Ariadne at Home (14) 8.860
Home & Garden (15) 8.003
Stijlvol Wonen (16) 7.877
Groei & Bloei (17) 7.331
Eigen Huis & Interieur (18) 6.497
Cosmopolitan (21) 5.808
KnipMode (20) 5.668
LINDA. (21) 5.400
Santé (22) 5.350
Foodies 23() 4.483
Grazia (24) 3.881
Top 25 magazine media merken
op Pintrest
(30 juni 2023)
Q2-2023
Q1 2023 vs Q2 2023
MAGAZINE
MERKEN
MAGAZINE
MERKEN
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Autoweek (1) 193.000
Voetbal International (2) 145.000
Autovisie (3) 116.000
Tina (4) 87.900
AndC (5) 73.100
LINDA.MEIDEN (6) 61.100
LINDA. (7) 46.900
National Geographic (8) 40.700
Men’s Health (9) 36.000
Motor.NL (10) 33.700
Truckstar (11) 16.900
Vtwonen (12) 16.500
Yoga Magazine (13) 14.000
KnipMode (14) 12.800
ELLE (15) 10.400
Quote (16) 8.470
Zeilen (17) 8.170
Groei & Bloei (18) 7.700
Happinez (19) 7.500
Cosmopolitan (20) 7.380
VOGUE (21) 6.190
Psychologie Magazine (22) 5.210
Grazia (23) 4.660
Wendy (24) 4.440
Runner’s World (25) 4.010
Top 25 magazine media merken
op Youtube
(30 juni 2023)
Q2-2023
Q1 2023 vs Q2 2023
MAGAZINE
MERKEN
1
2
3
4
5
6
7
8
9
Miljuschka (-) 208.100
Meiden Magazine (1) 139.500
Tina (2) 87.900
Zo zit dat (3) 38.000
Voetbal International (-) 16.600
Libelle (4) 8.936
Cosmopolitan (5) 2.904
Flow (6) 1.068
Winq (7) 311
Top 9 magazine media merken
op Tiktok
(30 juni 2023)
Q2-2023
Pinterest
Twitter Instagram Tiktok
Facebook
Vrouwen
Sport
Special Interest Algemeen
RTV
Reis & Recreatie
Populair wetenschappelijk
Opvoeding
Opinie
Mind & Body
Mannen
Jongeren
Home Deco
Gezin
Dagblad Magazines
Culinair
Automotive
Youtube
Totaal magazine
media branche
De Magazine Media Social Media Monitor is samengesteld
door in opdracht van:

More Related Content

More from Magazine Media Associatie

rapportage social media monitor Q1 2022 .pdf
rapportage social media monitor Q1 2022 .pdfrapportage social media monitor Q1 2022 .pdf
rapportage social media monitor Q1 2022 .pdfMagazine Media Associatie
 
Presentatie trust in media mma en ndp nieuwsmedia
Presentatie trust in media mma en ndp nieuwsmediaPresentatie trust in media mma en ndp nieuwsmedia
Presentatie trust in media mma en ndp nieuwsmediaMagazine Media Associatie
 

More from Magazine Media Associatie (20)

MMA Magazine Media Factbook 2023
MMA Magazine Media Factbook 2023MMA Magazine Media Factbook 2023
MMA Magazine Media Factbook 2023
 
MMA - Social Media Monitor Q3 2022.pdf
MMA - Social Media Monitor Q3 2022.pdfMMA - Social Media Monitor Q3 2022.pdf
MMA - Social Media Monitor Q3 2022.pdf
 
MMA - Social Media Monitor Q2-22.pdf
MMA - Social Media Monitor Q2-22.pdfMMA - Social Media Monitor Q2-22.pdf
MMA - Social Media Monitor Q2-22.pdf
 
rapportage social media monitor Q1 2022 .pdf
rapportage social media monitor Q1 2022 .pdfrapportage social media monitor Q1 2022 .pdf
rapportage social media monitor Q1 2022 .pdf
 
Bits en bites magazine media anno 2022
Bits en bites magazine media anno 2022Bits en bites magazine media anno 2022
Bits en bites magazine media anno 2022
 
Mma social media monitor q4 2021
Mma social media monitor q4 2021Mma social media monitor q4 2021
Mma social media monitor q4 2021
 
Gf k trends in digitale media jan 2022
Gf k trends in digitale media jan 2022Gf k trends in digitale media jan 2022
Gf k trends in digitale media jan 2022
 
Bits en bites magazine media 2021 ii
Bits en bites magazine media 2021 iiBits en bites magazine media 2021 ii
Bits en bites magazine media 2021 ii
 
MWG MTalks NMO bijdrage magazinemedia
MWG MTalks NMO bijdrage magazinemediaMWG MTalks NMO bijdrage magazinemedia
MWG MTalks NMO bijdrage magazinemedia
 
200153 mma - social media monitor q3-21
200153   mma - social media monitor q3-21200153   mma - social media monitor q3-21
200153 mma - social media monitor q3-21
 
200141 mma - social media monitor q2-21
200141   mma - social media monitor q2-21200141   mma - social media monitor q2-21
200141 mma - social media monitor q2-21
 
Presentatie trust in media mma en ndp nieuwsmedia
Presentatie trust in media mma en ndp nieuwsmediaPresentatie trust in media mma en ndp nieuwsmedia
Presentatie trust in media mma en ndp nieuwsmedia
 
Bits en bites magazine media 2021 i
Bits en bites magazine media 2021 iBits en bites magazine media 2021 i
Bits en bites magazine media 2021 i
 
Bits en bites magazine media 2021 i
Bits en bites magazine media 2021 iBits en bites magazine media 2021 i
Bits en bites magazine media 2021 i
 
Mma social media monitor q1 21
Mma social media monitor q1 21Mma social media monitor q1 21
Mma social media monitor q1 21
 
Gf k trends in digitale media jan 2021
Gf k trends in digitale media jan 2021Gf k trends in digitale media jan 2021
Gf k trends in digitale media jan 2021
 
Mma social media monitor q4-20
Mma   social media monitor q4-20Mma   social media monitor q4-20
Mma social media monitor q4-20
 
Mma social media monitor q3-20
Mma   social media monitor q3-20Mma   social media monitor q3-20
Mma social media monitor q3-20
 
Mma social media monitor q2-20
Mma   social media monitor q2-20Mma   social media monitor q2-20
Mma social media monitor q2-20
 
200118 mma - social media monitor q2-20
200118   mma - social media monitor q2-20200118   mma - social media monitor q2-20
200118 mma - social media monitor q2-20
 

Social Media Monitor Q2-23.pdf

  • 1. Magazine Media Social Media Monitor Q2-2023
  • 2. Q2-2023 Facebook Twitter Instagram Pinterest Youtube Tiktok 9.450.276 2.161.061 7.283.866 926.787 1.016.362 503.319 Facebook Twitter Instagram Pinterest Youtube Tiktok 9.450.276 2.161.061 7.283.866 926.787 1.016.362 503.319 Totaal aantal likers / volgers per sociaal netwerk binnen magazine media branche (30 juni 2023) Q2 2023
  • 3. Q2-2023 Groei % likers / volgers per social netwerk binnen magazine media branche (30 juni 2023) Facebook Twitter Instagram Pinterest Tiktok Youtube 2,34% 0,25% 83,34% 4,84% 16,55% 1,11% Q1 2023 vs Q2 2023
  • 4. Q2-2023 Aandeel per sociaal netwerk t.o.v. de totale magazine media branche (30 juni 2023) Q1 10,9% 31,6% 4,5% 5,1% 1,4% 46,6% Q2 10,10% 34,1% 4,3% 4,8% 2,4% 44,3% Q1 2023 vs Q2 2023
  • 5. Q2-2023 Top 25 grootste magazine media merken (30 juni 2023) MAGAZINE TOTAAL AANTAL LIKERS/VOLGERS MERKEN (GECOMBINEERDE NETWERKEN) MAGAZINE TOTAAL AANTAL LIKERS/VOLGERS MERKEN (GECOMBINEERDE NETWERKEN) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Playboy (2) 1.500.352 Vtwonen (1) 1.477.944 LINDA. (3) 1.419.136 Miljuschka (-) 1.404.730 Voetbal International (4) 1.150.600 ELLE (5) 675.150 Flow (6) 582.116 National Geographic (8) 546.197 VOGUE (7) 533.853 Donald Duck (9) 478.043 Panorama (10) 467.882 ELLE Decoration (12) 450.736 Happinez (11) 433.041 Libelle (13) 393.884 AndC (14) 390.018 Cosmopolitan (15) 377.465 Tina (16) 357.765 Autoweek (17) 353.529 Psychologie Magazine (18) 342.426 Ouders van Nu (19) 312.247 Meiden Magazine (20) 300.495 Margriet (21) 260.480 ZIN (22) 228.339 Wendy (23) 226.661 Truckstar (24) 223.237 Q1 2023 vs Q2 2023
  • 6. Q2-2023 Q1 2023 vs Q2 2023 MAGAZINE MERKEN MAGAZINE MERKEN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Playboy (1) 1.192.547 LINDA. (2) 611.081 Panorama (3) 455.370 National Geographic (4) 428.959 Vtwonen (5) 286.657 Voetbal International (6) 275.793 Cosmopolitan (7) 274.724 ELLE (8) 259.189 Libelle (9) 235.162 ZIN (10) 222.520 Ouders van Nu (11) 220.485 Happinez (12) 220.236 Donald Duck (13) 212.697 Miljuschka (-) 208.573 Psychologie Magazine (14) 191.885 Margriet (15) 163.594 VOGUE (16) 160.081 VROUW (17) 151.973 Flow (18) 134.173 Kek mama (19) 123.190 Truckstar (20) 119.592 Vriendin (21) 118.208 Flair (22) 111.718 Wonen landelijke stijl (24) 108.832 Veronica Magazine (25) 108.620 Top 25 magazine media merken op Facebook (30 juni 2023)
  • 7. Q2-2023 Q1 2023 vs Q2 2023 MAGAZINE MERKEN MAGAZINE MERKEN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Voetbal International (1) 508.313 Playboy (2) 161.770 Donald Duck (3) 154.375 VOGUE (4) 93.653 EW Magazine (5) 91.997 ELLE (6) 84.127 De Groene Amsterdammer (7) 83.411 Vrij Nederland (8) 81.820 LINDA. (9) 55.970 Quote (10) 48.968 HP/De Tijd (11) 48.248 Runner’s World (12) 40.433 Grazia (13) 38.125 Flow (14) 35.532 Maarten! (15) 30.992 Autoweek (16) 30.119 Libelle (17) 27.255 Vtwonen (18) 25.989 Meiden Magazine (19) 25.131 Happinez (20) 24.425 Nieuwe Revu (21) 23.600 Formule 1 (22) 23.119 Quest (23) 20.868 Marie Claire (24) 19.310 Autovisie (25) 18.902 Top 25 magazine media merken op Twitter (30 juni 2023)
  • 8. Q2-2023 Q1 2023 vs Q2 2023 MAGAZINE MERKEN MAGAZINE MERKEN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Miljuschka (-) 944.183 Vtwonen (1) 866.171 LINDA. (2) 699.785 ELLE Decoration (3) 414.953 Flow (4) 336.620 VOGUE (5) 251.046 AndC (6) 214.091 Voetbal International (7) 204.894 Tina (8) 172.829 Happinez (9) 168.402 Playboy (10) 142.825 Wendy (11) 134.987 Psychologie Magazine (12) 134.153 Meiden Magazine (13) 124.201 LINDA.MEIDEN (14) 113.253 Donald Duck (15) 110.971 ELLE (16) 90.986 Truckstar (17) 82.259 Ouders van Nu (18) 78.245 Women’s Health (19) 77.385 Volkskrant Magazine (20) 72.627 Libelle (21) 69.762 Cosmopolitan (22) 68.017 Vorsten (-) 65.946 National Geographic (23) 65.013 Top 25 magazine media merken op Instagram (30 juni 2023)
  • 9. Q2-2023 Q1 2023 vs Q2 2023 MAGAZINE MERKEN MAGAZINE MERKEN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Vtwonen (1) 282.627 ELLE (2) 230.448 Flow (3) 72.593 Libelle (4) 52.769 Margriet (5) 44.721 Miljuschka (-) 34.124 VOGUE (6) 22.883 Flair (7) 20.466 ELLE Decoration (8) 15.353 Seasons (9) 14.248 Beau Monde (12) 13.066 Landleven (10) 12.702 Happinez (11) 12.478 Delicious (13) 9.968 Ariadne at Home (14) 8.860 Home & Garden (15) 8.003 Stijlvol Wonen (16) 7.877 Groei & Bloei (17) 7.331 Eigen Huis & Interieur (18) 6.497 Cosmopolitan (21) 5.808 KnipMode (20) 5.668 LINDA. (21) 5.400 Santé (22) 5.350 Foodies 23() 4.483 Grazia (24) 3.881 Top 25 magazine media merken op Pintrest (30 juni 2023)
  • 10. Q2-2023 Q1 2023 vs Q2 2023 MAGAZINE MERKEN MAGAZINE MERKEN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Autoweek (1) 193.000 Voetbal International (2) 145.000 Autovisie (3) 116.000 Tina (4) 87.900 AndC (5) 73.100 LINDA.MEIDEN (6) 61.100 LINDA. (7) 46.900 National Geographic (8) 40.700 Men’s Health (9) 36.000 Motor.NL (10) 33.700 Truckstar (11) 16.900 Vtwonen (12) 16.500 Yoga Magazine (13) 14.000 KnipMode (14) 12.800 ELLE (15) 10.400 Quote (16) 8.470 Zeilen (17) 8.170 Groei & Bloei (18) 7.700 Happinez (19) 7.500 Cosmopolitan (20) 7.380 VOGUE (21) 6.190 Psychologie Magazine (22) 5.210 Grazia (23) 4.660 Wendy (24) 4.440 Runner’s World (25) 4.010 Top 25 magazine media merken op Youtube (30 juni 2023)
  • 11. Q2-2023 Q1 2023 vs Q2 2023 MAGAZINE MERKEN 1 2 3 4 5 6 7 8 9 Miljuschka (-) 208.100 Meiden Magazine (1) 139.500 Tina (2) 87.900 Zo zit dat (3) 38.000 Voetbal International (-) 16.600 Libelle (4) 8.936 Cosmopolitan (5) 2.904 Flow (6) 1.068 Winq (7) 311 Top 9 magazine media merken op Tiktok (30 juni 2023)
  • 12. Q2-2023 Pinterest Twitter Instagram Tiktok Facebook Vrouwen Sport Special Interest Algemeen RTV Reis & Recreatie Populair wetenschappelijk Opvoeding Opinie Mind & Body Mannen Jongeren Home Deco Gezin Dagblad Magazines Culinair Automotive Youtube Totaal magazine media branche
  • 13. De Magazine Media Social Media Monitor is samengesteld door in opdracht van: