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SOCIAL
                                                                                                                                                         CONNECT




      Social Connect
      Are you as social as your prospects? Get connected to your
      audience with Silverpop’s social marketing tools.


      S    ilverpop is leading the way in helping marketers realize the full potential of social
           media marketing with our Social Connect portfolio. You need to be where the people
      in your target market are. And increasingly they are spending time on social networks such
      as Facebook, LinkedIn, Foursquare and Twitter and are using these channels to research
      purchase decisions.
                                                                                           Social Connect is a collection of
                                                                                           products and features available
                              Social                                                       through Silverpop Engage designed
                            Acquisition                                                    to help you maximize your social
                                                                                           buzz, while carefully aligning these
                                                                                           campaigns with your other marketing
        Social                                              Social                         efforts--maximizing your presence,
       Analysis                                          Interaction
                                                                                           exposure and conversion rates.
Silverpop Social Connect is a complete social marketing strategy


      Social Acquisition
      Collect data wherever you interact with your target market
      Silverpop’s Pop-In application supports remote data collection via an iPad, allow-
      ing marketers to grow their contact databases while in the field. Pop-In is designed
      specifically for marketers who interact with their audience in person as well as online.
      The iPad application allows for crucial contact information to be collected, even when
      there is no Internet service, and uploaded to Engage at a later time. Especially useful
      for sales representatives in the field (such as at trade shows and industry events) or for
      location-based events at stores or other venues.




                                                                              Provide registration alternatives through Social Sign-In
                                                                              Silverpop’s Social Sign-In offers a simple alternative to Web form
                                                                              completion. By allowing site visitors to register for online offers by
                                                                              signing in with their existing social network accounts, the process
                                                                              is simplified and conversions increase. Silverpop is the only
                                                                              provider in the industry to offer Social Sign-In capabilities.




                      www.silverpop.com   © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.   1
SOCIAL
                                                                                                                                                   CONNECT




Grow your marketing database by adding opt-in forms to your social networks and blogs
Engage Web Forms can easily be incorporated into social media and blog sites to collect opt-ins. You’re already driving
traffic to your social media and blog pages, so why not take the opportunity to gather registrations. Adding social but-
tons and badges to your emails increases your reach by giving your recipients an easy way to promote your messages
to the contacts in their social networks. Engage supports incorporation of Facebook “Like” and “Recommend” buttons,
“Tweet” button, Foursquare “ToDo” button, StumbleUpon, and the official XING button.

Social Interaction
Generate social buzz and reach more customers and prospects
Silverpop’s Publish-to-Social feature allows customers to post or schedule posts, via Silverpop Engage, to Twitter,
Facebook, LinkedIn and/or RSS feeds that coincide with their email sends. With Publish-to-Social, market-
ers can post relevant content to a number of social network accounts, including official corporate
accounts as well as the individual accounts of sales representatives, executives or
company thought leaders from whom permission to post has been granted.
After setting up their email send in Engage, marketers simply select the social
networks they want to distribute to and customize the message as appropriate
for each network.

Exponentially increase your exposure
Share-to-Social is a groundbreaking feature of Silverpop Engage, making it the
first marketing technology solution to incorporate the ability to easily share email
marketing messages on social networking sites and produce detailed reports on the
results. Silverpop allows you to easily tap into the power of social networks such as Facebook,
Twitter and LinkedIn, unlocking a whole new range of possibilities for viral marketing that can make
your marketing message more effective than ever.

Offer communication alternatives
Silverpop Engage SMS is a powerful yet simple-to-use text messaging solution that enables marketers to easily com-
pose, send and track mobile marketing campaigns within the Engage platform.



                                                    Social Analysis and Reporting
                                                    The enhanced reporting capabilities of Silverpop Engage enable you to
                                                    identify which of your messages have gone viral, allowing you to track
                                                    message activity at a granular level and target future communications
                                                    based on that information. See how many times a message has been
                                                    shared on social networks, viewed and clicked.

                                                    Silverpop reporting removes the shroud of mystery that has historically
                                                                                  surrounded social marketing, providing
                                                                                  insight into the impact and influence of
                                                                                  social marketing on bottom line revenue.



                                                                                             To find out more about Silverpop’s Engage
                                                                                             platform and how it can benefit your company,
                                                                                             please contact us toll-free at 1-866-SILVPOP
                                                                                             (745-8767) or email us at info@silverpop.com.
                                                                                             Visit us at www.silverpop.com




                www.silverpop.com   © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.   1

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Social Connect

  • 1. SOCIAL CONNECT Social Connect Are you as social as your prospects? Get connected to your audience with Silverpop’s social marketing tools. S ilverpop is leading the way in helping marketers realize the full potential of social media marketing with our Social Connect portfolio. You need to be where the people in your target market are. And increasingly they are spending time on social networks such as Facebook, LinkedIn, Foursquare and Twitter and are using these channels to research purchase decisions. Social Connect is a collection of products and features available Social through Silverpop Engage designed Acquisition to help you maximize your social buzz, while carefully aligning these campaigns with your other marketing Social Social efforts--maximizing your presence, Analysis Interaction exposure and conversion rates. Silverpop Social Connect is a complete social marketing strategy Social Acquisition Collect data wherever you interact with your target market Silverpop’s Pop-In application supports remote data collection via an iPad, allow- ing marketers to grow their contact databases while in the field. Pop-In is designed specifically for marketers who interact with their audience in person as well as online. The iPad application allows for crucial contact information to be collected, even when there is no Internet service, and uploaded to Engage at a later time. Especially useful for sales representatives in the field (such as at trade shows and industry events) or for location-based events at stores or other venues. Provide registration alternatives through Social Sign-In Silverpop’s Social Sign-In offers a simple alternative to Web form completion. By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified and conversions increase. Silverpop is the only provider in the industry to offer Social Sign-In capabilities. www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 1
  • 2. SOCIAL CONNECT Grow your marketing database by adding opt-in forms to your social networks and blogs Engage Web Forms can easily be incorporated into social media and blog sites to collect opt-ins. You’re already driving traffic to your social media and blog pages, so why not take the opportunity to gather registrations. Adding social but- tons and badges to your emails increases your reach by giving your recipients an easy way to promote your messages to the contacts in their social networks. Engage supports incorporation of Facebook “Like” and “Recommend” buttons, “Tweet” button, Foursquare “ToDo” button, StumbleUpon, and the official XING button. Social Interaction Generate social buzz and reach more customers and prospects Silverpop’s Publish-to-Social feature allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends. With Publish-to-Social, market- ers can post relevant content to a number of social network accounts, including official corporate accounts as well as the individual accounts of sales representatives, executives or company thought leaders from whom permission to post has been granted. After setting up their email send in Engage, marketers simply select the social networks they want to distribute to and customize the message as appropriate for each network. Exponentially increase your exposure Share-to-Social is a groundbreaking feature of Silverpop Engage, making it the first marketing technology solution to incorporate the ability to easily share email marketing messages on social networking sites and produce detailed reports on the results. Silverpop allows you to easily tap into the power of social networks such as Facebook, Twitter and LinkedIn, unlocking a whole new range of possibilities for viral marketing that can make your marketing message more effective than ever. Offer communication alternatives Silverpop Engage SMS is a powerful yet simple-to-use text messaging solution that enables marketers to easily com- pose, send and track mobile marketing campaigns within the Engage platform. Social Analysis and Reporting The enhanced reporting capabilities of Silverpop Engage enable you to identify which of your messages have gone viral, allowing you to track message activity at a granular level and target future communications based on that information. See how many times a message has been shared on social networks, viewed and clicked. Silverpop reporting removes the shroud of mystery that has historically surrounded social marketing, providing insight into the impact and influence of social marketing on bottom line revenue. To find out more about Silverpop’s Engage platform and how it can benefit your company, please contact us toll-free at 1-866-SILVPOP (745-8767) or email us at info@silverpop.com. Visit us at www.silverpop.com www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 1