Social Media Marketing is using social media platforms to promote products and services by interacting with customers, building brands, driving website traffic, and increasing sales. Key strategies include creating personalized experiences, communities, and stories to sell the product and brand. Social media allows businesses to connect with customers in new ways through interaction and collecting customer data to gain market insights. Creating a social media marketing action plan and using content, earned media, viral marketing, and customer segmentation are important steps to effectively market through social media. Popular platforms include Instagram, Twitter, Facebook, LinkedIn, Snapchat, and TikTok. Anyone can get started by understanding how different platforms work and creating compelling content while connecting with others in their industry.