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Social Media Marketing
By: Sam Glancey
Definition
Social Media Marketing is the use of social media platforms and websites to promote a
product or service. Being able to interact with customers, build brands, drive website
traffic, and increase sales through the power of social media is so popular nowadays.
Strategies
- Create a personalized experienced for your customers
- Create a community within your audience and customers
- Tell a story with what you are marketing. Make it personal.
- Sell yourself, not just the product!
The Big Three
Connection - Social media allows businesses to connect with customers in news ways
that were unthought of in the past. Social media allows for new doors to be opened,
generating new opportunities for the consumers and producers. There are many
different social media platforms that help generate connection between the two
parties.
Interaction - Electronic word of mouth allows for free advertisement for businesses all
over social media between existing and potential new customers.
Customer Data - Social media marketing has the tools to not only extract customer data,
but also actionable market analysis, and even using the data to crowdsource new
strategies.
How It Works (Step by Step)
- SMM Action Plan - Align goals, learn your target customer, conduct a competitive analysis on your competition,
audit current SMM, create content, track performance.
- Customer Relationship Management - Building both customer to customer and firm to customer
relationships is huge.
- Sharable Content - Make sure the content that you have created will be good enough for the world to see, and
more importantly good enough for your target customers to inquire on.
- Earned Media - BRAND EXPOSURE! - The most efficient way to reap the benefits of earned media.
- Viral Marketing - A sales technique that attempts to trigger the rapid spread of word-of-mouth product
information. Customers sharing to potential customers is huge for your business.
- Customer Segmentation - Focus marketing resources on your exact target audience. Make sure to stay
in touch with past customers and check up on them.
Best Applications and Websites for Marketing
- Instagram
- Twitter
- TikTok
- Facebook
- LinkedIn
- Snapchat
How To Get Started
- Everyone and anyone can start marketing themselves in the social media
world with just a few clicks of the button.
- Although, it is not as easy as one may think. It is critical to gain a good
understanding of how marketing campaigns work on different social media
apps.
- Compelling and effective content. Showcasing yourself first is the most
important start to SMM. Going on Instagram Lives, or Twitter spaces are
great ways to show your personality to your target market. Connecting with
other influencers and marketers in the same space as you is huge as well.
Learning from them along the way can be helpful too.
- Lastly, use these steps to create a personal brand for yourself that you can
use to sell your work and yourself!

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Social Media Marketing PowerPoint - Sam Glancey.pptx

  • 2. Definition Social Media Marketing is the use of social media platforms and websites to promote a product or service. Being able to interact with customers, build brands, drive website traffic, and increase sales through the power of social media is so popular nowadays.
  • 3. Strategies - Create a personalized experienced for your customers - Create a community within your audience and customers - Tell a story with what you are marketing. Make it personal. - Sell yourself, not just the product!
  • 4. The Big Three Connection - Social media allows businesses to connect with customers in news ways that were unthought of in the past. Social media allows for new doors to be opened, generating new opportunities for the consumers and producers. There are many different social media platforms that help generate connection between the two parties. Interaction - Electronic word of mouth allows for free advertisement for businesses all over social media between existing and potential new customers. Customer Data - Social media marketing has the tools to not only extract customer data, but also actionable market analysis, and even using the data to crowdsource new strategies.
  • 5. How It Works (Step by Step) - SMM Action Plan - Align goals, learn your target customer, conduct a competitive analysis on your competition, audit current SMM, create content, track performance. - Customer Relationship Management - Building both customer to customer and firm to customer relationships is huge. - Sharable Content - Make sure the content that you have created will be good enough for the world to see, and more importantly good enough for your target customers to inquire on. - Earned Media - BRAND EXPOSURE! - The most efficient way to reap the benefits of earned media. - Viral Marketing - A sales technique that attempts to trigger the rapid spread of word-of-mouth product information. Customers sharing to potential customers is huge for your business. - Customer Segmentation - Focus marketing resources on your exact target audience. Make sure to stay in touch with past customers and check up on them.
  • 6. Best Applications and Websites for Marketing - Instagram - Twitter - TikTok - Facebook - LinkedIn - Snapchat
  • 7. How To Get Started - Everyone and anyone can start marketing themselves in the social media world with just a few clicks of the button. - Although, it is not as easy as one may think. It is critical to gain a good understanding of how marketing campaigns work on different social media apps. - Compelling and effective content. Showcasing yourself first is the most important start to SMM. Going on Instagram Lives, or Twitter spaces are great ways to show your personality to your target market. Connecting with other influencers and marketers in the same space as you is huge as well. Learning from them along the way can be helpful too. - Lastly, use these steps to create a personal brand for yourself that you can use to sell your work and yourself!