Creativity is taking over the world, and brainstorming is the first step to ignite your creative spark. If you are an aspiring Social Media Manager, join our free webinar to learn how to generate content ideas using the “10 content sources” framework and make sure your social media content bank is full of great concepts to select from.
Agenda
- Understand the concept of idea generation.
- Learn about the “10 content sources” framework.
- Be inspired by multiple examples
9. INTRO INTO SOCIAL MEDIA
Website
Social Media
PR
Partnerships
User-generated content (UGC)
Brand in the digital world
10. CASE
STUDY INTRO INTO SOCIAL MEDIA
Organic social media & trust
Context
Low sales due to low conversion of leads
Consumer verbatims
“The start-up isn’t going to survive”
“The company might go bust”
Consumer insight
The brand’s social media having just 3,000 followers made the prospects think
that the company is not doing well financially.
Action
Professionalise the social media and scale up the followers
Results
Increased sales
17. The rules of brainstorming
1. Focus on quantity
2. Quantity with time will transform into quality
3. Your concepts should be aligned with content pillars
4. Repurpose as much as you can to create consistency
5. Create engaging and platform-native content
CONCEPT IDEATION
21. FRAMEWORK ‘10 CONTENT SOURCES’
10 sources of content ideas
1. Brand – consistently communicate your brand messages
2. Repurposing – repurpose the content from blog posts, whitepaper and emails
3. Team – use your internal team and everything that happens in the company
4. UGC (user-generated content) – content shared by your community
5. Partners – content created by influencers, content creators and partners
22. FRAMEWORK ‘10 CONTENT SOURCES’
10 sources of content ideas
6. Competitors – get inspired by the best-performing posts of your
competitors
7. Social listening – content inspired by your community
8. Curated content – third-party content that you can share
9. Industry – industry trends, events and big announcements
10. Awareness days – communicate any awareness days with hashtags
23. Deep dive into 4 sources
of content ideas
FRAMEWORK ‘10 CONTENT SOURCES’
1. Brand – consistently communicate your brand messages
2. Repurposing – repurpose the content from blog posts, whitepaper and emails
3. Team – use your internal team and everything that happens in the company
4. UGC (user-generated content) – content shared by your community
25. BRAND AND TONE OF VOICE
3P Branding Framework
1. Purpose
Why the brand exists
2. Positioning
What differentiates the brand from other brands
3. Personality
If the brand were a person, how would they be
26. BRAND AND TONE OF VOICE
Tone of voice
The personality of the brand.
How you speak.
27. BRAND AND TONE OF VOICE
Living brand
To convey the brand consistency, companies have:
Brand guidelines
Content Style Guides
Content Strategy
28. BRAND AND TONE OF VOICE
Brand on Social Media
Build a consistent brand with a human touch
and flexibility.
29. 1. BRAND
Source 1: Brand
Get access to all the assets that your team has created and is creating.
Reuse brand assets.
Consistently communicate brand positioning, key messages, product
feature and benefits in a social-first way.
Pro Tip:
Create your own messaging
document.
33. 2. REPURPOSING
How to repurpose: 3 questions
What is “WOW” in this content piece?
What would I share with a friend?
What fits the channel vernacular?
34. 2. REPURPOSING
How to repurpose with examples
A white paper or research report sectioned off into shorter blog posts
and organic social media posts
Findings, quotes and statistics from a white paper used as social media
posts
Articles read aloud to create short podcasts and social media IGTV/Reels
YouTube videos or webinars cut into shorter edits for Instagram
An event presentation posted to LinkedIn as a SlideShare and cut in
carousel for social media
SOURCE HERE
38. 3. TEAM
What
Announcements, news and updates
Founder’s and brand’s story
Quotes
Data, research
Events
Marketing campaigns
Product launches
Behind the scenes
How to tutorials
Customer reviews and case studies
Internal team
Who
Founders
Advisors
C-level
Marketing
Product
Sales
Customer Care
43. 4. UGC
User-generated content
Why do we need UGC?
Humanise your brand
Build authentic connections
Show your tribe
UGC is a high-converting content for paid social media
44. 4. UGC
What would make a human share?
Love for the brand
The brand makes me look good
In-product tactics:
Ask to share their experience as part of delivery
In-product leaderboards
In-product share functionality
Competitions and giveaways
Other people are sharing
Kick off with content creators
45. 4. UGC
UGC collection: Hygienic factors
Ask for permission to use the asset in your marketing materials
Ask for high quality photos or videos
Credit the creator in the caption and tag
Organise all the UGC in a file containing:
Date
Creator
Permission
Asset
Caption
47. CASE
STUDY 4. UGC
Pangaia
Paid social media
leveraging user-generated
content (UGC)
SOURCE HERE
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48. Your action plan
FRAMEWORK ‘10 CONTENT SOURCES’
1. Generate ideas
Brand – consistently communicate your brand messages
Repurposing – repurpose the content from blog posts, whitepaper and emails
Team – use your internal team and everything that happens in the company
UGC (user-generated content) – content shared by your community
Capture ideas in your social media content dump
2. Capture ideas in your social media content dump
49. SOCIAL MEDIA MARKETING:
How to come up with content ideas
Victoria Rusnac
CMO at CAROL bike
Instructor at ACTA School
FREE WEBINAR
50. THANK YOU FOR JOINING!
NEXT STEPS:
We will share the presentation and
video recording with you