This presentation provides general legal information about social media strategies for businesses and does not create an attorney-client relationship. The information may not be comprehensive or accurate. The presentation discusses legal issues surrounding social media including defamation, the Communications Decency Act, FTC endorsement guidelines, the Digital Millennium Copyright Act, and class action lawsuits. Attendees are advised to seek legal counsel and adopt policies for social media compliance.

1. Information in this presentation is based on general principles of law and is intended for information purposes only. Use of this presentation does not create an attorney-client or any other relationship between the speakers and the user. Neither Gunster nor the speakers make any claim as to the comprehensiveness or accuracy of the information. Social Media/Legal MashUp Strategies Every Business Should “Follow”

2. This presentation and related information have been prepared by Gunster, Yoakley & Stewart, P.A. for information purposes only and do not constitute advertising, a solicitation, or legal advice. Such presentation, materials and information contained herein is not intended to create, and receipt thereof does not constitute formation of, and attorney-client relationship. The presentation, materials and information should not be relied upon for any purpose without seeking legal advice from a licensed attorney. The information contained in this presentation and related course materials is provided only as general information and may or may not reflect the most current legal developments; accordingly, this information is not promised or guaranteed to be correct or complete. Gunster, Yoakley & Stewart, P.A. expressly disclaims all liability in respect to actions taken or not taken based on any or all the contents of this presentation or related course materials and information.

4. “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” - Wikipedia

5. Conversation

8. Legal Marketing PR Sales HR Customer Service

10. “The damage to United’s brand was undeniable.”– Ryan McCarthy, Huffington Post “…within four days of the song going online… the bad PR caused United Airlines’ stock price to suffer a mid-flight stall, and it plunged by 10 per cent, costing shareholders $180 million”– Chris Ayres, Times Online

11. HUGE FAST WILD

12. Siegal v. Kardashian "Dr. Siegal's Cookie Diet is falsely promoting that I'm on this diet. NOT TRUE! I would never do this unhealthy diet! I do Quick Trim!" "If this Dr. Siegal is lying about me being on this diet, what else are they lying about? Not cool!"

13. Defamation… It can happen to you.

16. Gift cards for blogging

17. Adopt written policies Monitor compliance

19. DMCA… You want its “safe harbor.”

20. Viacom v. Google (YouTube)

29. Have Policies

30. Provide Training

31. Call Early

32. Browse-Wrap and Click-Wrap

33. Don’t Make It Yours

34. Don’t Ignore the DMCA

35. Monitor Use of Trademarks

36. Have a War Room

37. Questions?

38. Information in this presentation is based on general principles of law and is intended for information purposes only. Use of this presentation does not create an attorney-client or any other relationship between the speakers and the user. Neither Gunster nor the speakers make any claim as to the comprehensiveness or accuracy of the information. Social Media/Legal MashUp Strategies Every Business Should “Follow” Gaida Zirkelbach, Esq. Twitter: @gaida LinkedIn: /in/gaida