The document summarizes QuestBack Social Insight, an online research panel that is seamlessly integrated into Facebook. It allows market researchers to conduct surveys on Facebook while meeting data protection standards. The panel takes advantage of people's willingness to share information on Facebook by using their social network environment and profile data to recruit participants and reduce the number of questions needed. It also offers both qualitative and quantitative research methods similar to other online panels.

1. Solution sheet: QuestBack Social Insight
Online Research
The market research oasis
in the Facebook jungle.
Online panels are huge sources of knowledge. Yet market researchers are finding it ever more
difficult to carry out survey projects. Survey response rates are decreasing and it is more difficult
to recruit subjects, even though the web is hardly lacking for people willing to facilitate informa-
tion. Facebook alone has over 800 million members worldwide who log on daily for an average
of 45 minutes.
The solution is Social Insight. The Facebook Uniform look and feel
panel is seamlessly integrated into the social
network, and meets all data protection and se- Although Facebook and the online panel are
curity requirements made by market research- two closed systems, panelists experience the
ers. The colorful lives on Facebook melt away entire panel interaction in the look and feel of
with the controlled precision of an online panel. Facebook. There is no visible transition be-
An oasis for market research is the result. tween the social network and the panel website.
Surveys in the Facebook panel can thus benefit
from the generally high readiness to provide
information in Facebook.
Faster data collection
The Facebook API enables – with user consent
– the transfer of selected Facebook profile data
into the panel databank. It contains relevant
and reliable panelist data right from the start.
Market researchers need to ask fewer ques-
tions in a Facebook panel than in a traditional
online panel in order to obtain the same results.
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2. Solution sheet: QuestBack Social Insight
Online Research
Guaranteed data protection Qualitative and quantitative methods
Since surveys and projects do not take place The entire functional and methodical variety
directly in Facebook but in the online panel, t of QuestBack Software can be deployed in
he data obtained are not stored in Facebook, Facebook, from a simple quantitative online
but rather in the BSI-certified panel databank. panel or a hybrid Market Research Online
The Facebook panel thereby meets current Community (MROC) with qualitative evalua-
data-protection and company guidelines. tion, to the integration of mobile research with
smartphones.
New recruiting strategies
Embedding into Facebook allows for new
recruitment strategies, such as with precisely
targeted Facebook ads that reach over 800
million Facebook members. In this way almost
any desired target group can be recruited
within a very short time.
Contact us! QuestBack enables organizations to gain
QuestBack actionable insights and build stronger relationships
Løvenskiolds gate 26 with customers and employees, through leading
0260 Oslo, Norway feedback and dialogue solutions.
tel +47 21 02 70 70
fax +47 21 02 70 71 www.questback.com
post@questback.com
www.friendsoffeedback.com