The document discusses social media usage in Russia. It notes that the top three social networks in Russia are Odnoklassniki, VKontakte, and Mail.ru, which together have over 300 million registered users. Russians spend a significant amount of time online using social media for communication, sharing media, and staying up-to-date with news. While international sites like Facebook and YouTube are used, domestic networks remain more popular due to factors like cost of communication and keeping in touch with others.

1. Version 1.0
SOCIAL MEDIA
IN
RUSSIA
Mikhail Krechmer, Tomsk, Russia
SM expert, media trainer university teacher
,
@Tomsky_blogger on Twitter

2. Facts, names, figures of
modern Russian internet
Version 1.0
November, 1st, 2011
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter

3. Russian Federation
Area: 17,075,400 km2
Population: 142,914,136
Time zones: 9
Internet Users: Approximately 60 million.
Moscow and Saint Petersburg combined make up
1/4 to 1/5 of all Internet users.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: Wikipedia.org

4. Russians enjoy using social media. They don’t
call it “social media”; instead they call it “social
network”.
Russians rank first or
second place for the
amount of time spent
online using social media
tools.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Sources: Lenta.ru ,own information

5. Why is social media so popular here?
It’s open for discussion, but a few of the
following reasons are undeniable:
• Desire to communicate.
• Media file storages (audio, video and photo.)
• Keeping up-to-date with news and social
issues.
• Cheap to communicate.
• And long, long winter.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: own information

6. are not the most popular social
networks in Russia.
The top three Russian
sites are as follows:
1. Odnoklassniki,
2. VKontakte ,
3. Мой Мир@mail.ru.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: own information

7. pron. /adna’klasniki/ -“classmates”
is a very popular Russian network. It
was created in March, 2006. There
are close to 100 million registered
accounts. odnoklassniki.ru
The second one is
pron. /f kan’takte/ - “in touch”, “in contact”. Date
of foundation: October, 10, 2006. Approximately,
there are 100 million subscribers. vkontakte.ru
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: Wikipedia.org

8. rounds out the
“Top 3” list of the most popular
Russian owned social networks.
The long name includes an own name -
pron. /moy mir/ - “My world”, @ and the name
of a proprietor company “Mail.ru Group”. This
site was created on May, 17, 2007. my.mail.ru
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: Wikipedia.org

9. is very popular in Russia.
is Russia’s version of YouTube and
although popular. But YouTube is still the leader
for popularity and demand. rutube.ru
is well-known blogging tool
and publishing platform here. Russians call it
/zhi’voy zhur’nal/, write “ЖЖ”. livejournal. com
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: own information

10. is very interesting
for experienced Russian i-users.
Thousands have created new .
accounts and are waiting now.
They like Google Plus’s circles and group video
chat, but many of them don’t find it so
interesting to communicate and are wondering
what will happen next.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: own information

11. People in this country like to take photos
and publish them on the Internet. For
this purpose they use their own social
networks: Odnoklassniki, VKonakte and
Мой Мир@mail.ru.
is not widely used in Russia
compared to other countries. But sometimes,
this site is helpful to some companies and
persons during mass events for best publicity.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: own information

12. It is possible to continue
the list of social media
and to tell how Russians
embraced its application
and advantage.
No doubt, Russia uses its
own social networks a lot more now. Vkontakte,
Mой Мир@mail.ru, Odnoklassniki have been
leading in the country.
Mikhail Krechmer Tomsk, Russia
,
@Tomsky_blogger on Twitter Source: own information

13. Thanks a lot.
All trademarks belong to their respective owners.
Sources: Wikipedia.org, Lenta.ru, own information.
Special thanks to:
Tobye Hillier (Ireland),
Diane Kimberly Gevera (New Zealand),
Terri Hall (United States).

14. Mikhail Krechmer
social media expert, media trainer,
university teacher, Tomsk, Russia
Twitter : @Tomsky_blogger
E-mail: journalism_21@yahoo.com