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Social Media - introduction
This document discusses the pros and cons of social media for both personal and business use. While acknowledging that social media can be a waste of time and open users up to attacks, it also notes that social media allows for real-time connections, leads to motivation and research, and can help with branding, promotion, and business generation when used for professional purposes. The document advocates for two-way communication over one-way broadcasting and suggests that social media follows an awareness-interest-desire-action model for maximizing engagement and impact.
Social Media - introduction
- 1. Is Social Mediajust the new Black?
- 2. “It’s OK tobe sick & tired of Twitter. Heaven knows, it may be the world’s most overhyped technology, the latest in an ever- lengthening list of overhyped technologies and cultural techno- fads stretching back to CB radio”
- 3.
- 4. Only kids doit...
- 5. No Return OnInvestment
- 6.
- 7.
- 8.
- 10. Why would anyonewant to know what I am doing.... I can’t stop eating these dorittos
- 13. Real world, realtime, LIVE connections
- 14. Why do wenetwork?
- 15. Why do weuse social media? Leads Motivation News Research/Test Referrals Advice
- 16. Broadcast use tobe all we had But the best communication has always been a two way dialogue 14% vs 78%
- 17. Branding Promotion Advertising Monitor Competitors Monitor Market News& Reviews Finding Employees Reputation Management Client feedback Business Generation Referrals Quick Information Advice
- 18. Share 4. Action 3. Desire 2.Interest 1. Awareness
Editor's Notes
- #4 Remember when email was new? Twitter can be a waste of time....just like a networking function could be.....or talking on the phone could be....
- #5 16% of Twitter users are under the age of 25 The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35
- #11 They don’t....but telling people what you are doing would be ‘broadcasting’.... Twitter is a conversation... A networking function....
- #14 4 new clients. 10 local Perth presenters. 6 speakers for Woo Day through Twitter
- #17 14% peeps believe what they are told in advertising. 78% of peeps believe recommendations of other consumers....even strangers
- #18 Is it for you?