This document provides guidance on using Twitter and Facebook to improve sales. It discusses promoting brands and businesses through social media by gaining followers and fans, posting engaging content, and monitoring conversations. Key aspects covered include setting up profiles and pages, sharing content across platforms, targeting ads, and engaging with other users through sharing, replying, and answering questions.

1. Using Twitter & Facebook to
improve Sales
keith bohanna

3. 3

4. 4
Squaring that circle
•Stuff is bought by people
•Who follow a decision making process

5. 5
A.I.D.A
•Attention
•Interest
•Desire
•Action

6. 6

8. Date

9. ✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin

10. ✤ Website - dinner party
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin

11. ✤ Website
✤ Blog - BBQ
✤ Facebook
✤ Twitter
✤ Linkedin

12. ✤ Website
✤ Blog
✤ Facebook - McDonalds
✤ Twitter
✤ Linkedin

13. ✤ Website
✤ Blog
✤ Facebook
✤ Twitter - popular cool cafe
✤ Linkedin

14. ✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin - restaurant full of suits

16. Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ It is the strongest word of mouth tool on the
internet at present

17. Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ It is the strongest word of mouth tool on the
internet at present

18. Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ It is the strongest word of mouth tool on the
internet at present
✤ Lets have a look at twitter

19. ✤ http://twitter.com/AlbionsOven
✤ http://twitter.com/kogibbq
✤ https://twitter.com/DellOutletIE

20. Easy steps to using twitter
✤ Go to www.twitter.com
✤ Set up account
✤ Search for others and follow them
✤ Look through the followers/ing of the good
ones

21. Active Listening
✤ Start tweeting,
✤ Start replying
✤ Start answering questions

22. Uber-Users
✤ Use software likeTweetdeck
✤ Add themselves to directories (wefollow.com)
✤ Monitor for certain phrases

23. ✤ www.tweetbeep.com emails you when a phrase
or word is used

25. Facebook basics
✤ Starts with a personal account/profile
✤ Business can have a Page
✤ You can also set up a Group

26. Personal Profile
✤ Build up your friends

27. Set up a Page
✤ www.facebook.com/pages/create.php
✤ Import Logo
✤ Photos, images
✤ If you have a blog - bring it in :-)

28. Blog to Facebook

34. Invite your friends to Fan you

35. Basics (again!)
✤ You have Friends
✤ Your page has Fans
✤ You can ask your Friends to Fan
✤ If you start a group - it has members

36. Caring is sharing
➜
✤ ➜
➜

37. Some Good Facebook pages
✤ Puddleducks
✤ Goods
✤ Two Dames
✤ Channelship
✤ Simply Zesty

38. Other things you can do
✤ Set up a group
✤ Use FB to publicise an event
✤ Run adverts on FB

39. FacebookAdverts
✤ Targeted demographically
✤ Similar to Google in terms of costs and daily
limits etc
✤ Worth experimenting with
✤ http://www.facebook.com/advertising/

40. ✤ http://www.krishnade.com/blog/
✤ http://www.simplyzesty.ie
✤ http://www.mulley.ie/blog
✤ Irish Blog nominees:
http://short.ie/listofblogs

41. ✤ IIA Guide to social media: Members only but
really good
✤ Facebook Pages Guide:
http://short.ie/facebookpages
✤ Twitter:
http://mashable.com/guidebook/twitter/
✤ Simply Zesty social media guide
✤ Allfacebook Pages Guide

42. ✤ keith@bohanna.com ; 086 2300702
✤ keith.bohanna.com (blog)
✤ www.keithbohanna.com (website)
✤ www.twitter.com/keithbohanna
✤ http://www.linkedin.com/in/keithbohanna