This document discusses using Facebook for business purposes. It notes that Facebook is a major source of social media and online word of mouth, with 74% of 16-34 year olds using it in the US. It advises businesses to set up both a personal profile and business page to take advantage of Facebook's analytics, updates to fans, advertising and contest capabilities. It also provides tips for businesses such as updating content regularly and setting up conversations to engage the majority of lurking fans.

1. Welcome to the 3rd largest
country in the world

2. Social media is 21st century
word of mouth
And 25% of all online word of mouth is
happening on Facebook

3. Facebook in US
• 74% of 16 to 34 year olds
• 47% of 35 to 44 year olds
• 41% of 45 to 54 year olds
• 24% of 55 plus
• (9 million a/c in OZ)

4. • 1 in 4 of every
webpage view on
the internet is on
a Facebook page

5. Personal Profile Vs Business Page
• Set up personal profile
• Then create a business page
– Allows multiple administrators
– Provides analytics
– Custom landing tabs
– Updates to fans (like doing an email burst)
– Create ads
– Run contests

7. Things to keep in mind
• 90% of FB fans are lurkers
• 1% actively participate
• 9% occasionally participate
• Biggest FB days – Tuesday & Wednesday
• Next highest Sunday & Monday
• Update content
• Set up conversation