7 day social media content plan for Instagram

1. AFeministFuture
7-day Instagram content on ‘AFeministFuture’

2. Competitors
From looking at other feminist brands, such as vagina_museum (Vagina
Museum, 2021) social medias, it becomes evident that Instagram has
the most followers from all the social media they own. Therefore, the
social media where the competition will gain the most participants and
get the most interaction will be ‘Instagram’. Consequently, the
competition will only be on Instagram. The post will be released at 7pm
every day of the week. As the brand’s target audience work, the time of
7pm will be when everyone is finished with work. This allows the
audience time to sit down and read all about the competition.

3. AFeministFuture – 7-day social media plan
Date Type Content Social media
Monday 7th June 2021 Photo Screenshot from Phoebe Waller-Bridge’s show, Fleabag, to
introduce the result of the competition.
Instagram
Tuesday 8th June 2021 Photo A woman showing her way of empowering herself, encouraging
fans to do the same.
Instagram
Wednesday 9th June 2021 Photo Phoebe Waller-Bridge behind the scenes of her show, motivating
other women to be successful for themselves.
Instagram
Thursday 10th June 2021 Photo Phoebe Waller-Bridge with her awards, inspiring other women to
make the world a better place and gain recognition.
Instagram
Friday 11th June 2021 Photo Phoebe Waller-Bridge pleasuring herself whilst her boyfriend
watches, letting women know its okay to do things for
themselves, not other people.
Instagram
Saturday 12th June 2021 Photo A winning picture will be posted, allowing others to see this way
of empowerment.
Instagram
Sunday 13th June 2021 Photo A feminism quote, inspiring women to continue being great. Instagram
7th June 2021 – 13th June 2021

4. Monday 7th June 2021
Figure 1: Episode 2,
2020.

5. Tuesday 8th June 2021
Figure 2: Ramsey,
2020.

6. Wednesday 9th June 2021
Figure 3: BBC Three, 2019

7. Thursday 10th June 2021
Figure 4: Cole, 2019.

8. Friday 11th June 2021
(Fleabag, 2016.)

9. Saturday 12th June 2021
Figure 5: Davison, 2021.

10. Sunday 13th June 2021
Figure 6: Barrientos, 2021.

11. Date / time Content title Social
media
platform
Additional information
Monday 7th June 2021 Q&A Instagram If the audience have any questions, they
can ask them on Instagram stories.
Tuesday 8th June 2021 Checklist Instagram Checklist will include the steps to
entering the competition.
Wednesday 9th June 2021 Promotion of other feminist brands, such as
Instagram account ‘feminist’ (Feminist,
2021).
Instagram Reposting an educational post from a
huge followed feminist account to
reinforce the brand’s voice.
Thursday 10th June 2021 Glossary Instagram Glossary will include different terms
associated with feminism, educating all.
Friday 11th June 2021 Infographics – statistics Instagram Showing the number of participants,
encouraging others to join.
Saturday 12th June 2021 How-to-guide Instagram Different ways of empowerment,
encouraging the empowerment of
women.
Sunday 13th June 2021 Typed message Instagram Thanking their followers
Alongside the Instagram week plan -

12. References -
- Museum, V (2021) “BOOK A VIRTUAL TOUR OF OUR EXHIBITION! This April, we're bringing #MuffBusters to your home with a programme of four live
virtual tours. Explore the exhibition as a whole, or take a deep dive into myths surrounding periods, cleanliness, sex, pregnancy, anatomy and more.
This is your last chance to see our first exhibition, so book now to avoid disappointment. These tours are suitable for all ages. Find the booking link in
our bio.” [Instagram]. 9th April. Available at: https://www.instagram.com/p/CNdGdwHA4W6/ (Accessed: 10 April 2021).
- Feminist. (2021) ’Ecofeminism-something we can all get behind. 🌷by @annawandagogusey (posted with consent) “Ecofeminism is a
political movement that fights for both environmental and social justice, denouncing capitalism, the excessive exploitation of natural
ressources and patriarchy, showing how these systems of oppression have harmful effects on the environment and on women.”’
[Instagram]. 19 March. Available at: https://www.instagram.com/p/CMnJtq7stny/ (Accessed: 27 March 2021)
- Figure 1: 'Episode 2' (2019) Fleabag, Series 2, episode 2. Two Brothers Pictures. Available at: Amazon Prime (Accessed: 10 March 2021).
- Figure 2: Ramsey, M. (2020) ‘Turn down’ [Instagram]. 25 August. Available at: https://www.instagram.com/maddiethebraveyeh/ (Accessed:
27 March 2021)
- Figure 3: BBC Three (2019) The Making Of Fleabag Series 2. 14 March. Available at: https://www.youtube.com/watch?v=_WwDgZEP1WE
(Accessed: 22 March 2021).
- Figure 4: Cole, J. [@JoshCole8] (2019) All hail the queen [Twitter] 23 September. Available
at: https://twitter.com/JoshCole8/status/1176179420463124481 (Accessed: 10 March 2021).
- Figure 5: Davison, E. (2021) ‘A short story’ [Instagram]. 4 March. Available at: https://www.instagram.com/p/CL-lJABjaGu/ (Accessed: 27
March 2021)
- Figure 6: Barrientos, S. (2021) '28 Incredible and Empowering International Women's Day Quotes', Goodhousekeeping, 4 March.
Available at: https://www.goodhousekeeping.com/life/g26326977/international-womens-day-quotes/ (Accessed: 20 March
2021).
- Fleabag (2016) BBC Three, 21 July. Available at: Amazon Prime (Accessed: 10 March, 20:00 2021).