A social media case study showing a successful campaign to promote golf in paradise for luxury travel group Constance Hotels and Resorts, delivered by social media agency Qube Media.

1. Constance Hotels and Resorts
Luxury travel social media campaign case study
Promoting golf in paradise

2. CHALLENGE
The objective was to place Constance as a
leader in luxury golf holidays and promote
Constance’s championship courses and their
hosting of the MCB Golf Championship (part of
the European Senior Tour)

3. INSIGHT
Players rate the Constance Legend golf
course as one of the best in the world
“This course should be placed in the top 5
golf courses around the world, the green is
fantastic and really tricky.”
Joel Brique on CHR Facebook page (July 2012)

4. WHAT WE DID
Our strategy was to showcase
Constance’s championship courses by
inviting golfers to ‘play’ online on the
Constance Legend course
www.facebook.com/constancehotels

5. WHAT WE DID
Every week, counting down to the
MCB Championships held at Constance in Dec 2012
we invited fans to test their golf skills

6. WHAT WE DID
They watched a video showing a golf challenge and
entered how they would play the shot on Facebook
Giving fans a list of
shot options
encouraged
interaction
Prize of
Kindle Fire
was very
desirable
Video footage
brought the
Legend
course closer
to the fans

7. WHAT WE DID
Later the same week, a Constance golf pro would play
each of the 3 shots to see which got closest
Showcases
Constance
Championship golf
courses

8. WHAT WE DID
This was supported by blogging daily before and
throughout the MCB Championships

9. WHAT WE DID
We promoted a special luxury golf package
as a call to action

10. IMPACT
Significant levels of positive
word-of-mouth through likes,
comments and shares
352,363
people saw the campaign
Over 43K
fans saw
this post

11. IMPACT
Fans posted comments re-living their Constance
golfing experiences and their desire to do it all again
1009%
“Nice course – I played there 3 years
ago.”
“Wowwww awesome view of green holes 9 &
18 and the tee of hole 10 and of course the
beautiful view of the sea on the east.”
increase in monthly engagement year-on-year
“I played there last year – it’s a fantastic course.”
“Wow awesome place.”
“Oh boy..........need to go play this hole again!!!”
“Wish to hold my club again”

12. IMPACT
A significant increase in Facebook page likes
and data capture
Over a third of
competition entrants
opted to receive
further information
from Constance - well
above industry average
470%
increase in new page likes month-on-month

13. IMPACT
In conclusion…
We started to build a relationship with customers who share one
of Constance’s biggest passions – golf.
We showcased Constance’s amazing championship courses to
hundreds of thousands of people.
There was a significant level of traffic generated to the
MCB Championships website.
We generated in significant increase in sales enquiries
year-on-year from this campaign.

14. Qube and Constance Hotels & Resorts
• Qube manages digital communications strategy and delivery
on behalf of the group including social media, content
marketing, email and search
• We manage its reputation and customer service online
• We advise senior management on the new marketing
landscape and how to develop the business and brand
• We provide training to the comms and hotel teams
• We create rich content include video, apps and games
• We have worked with Constance since 2010

15. Qube Media
A leading social media agency with a focus on the
luxury travel market
Contact us if you would like to understand the new
marketing landscape and to discuss how we can
help grow your business
+44 1273 689 672
hello@qubemedia.net
www.qubemedia.net