Gozoop creatively announced alternate Saturdays off using social media, leading to the trending hashtag #awesomestuffwedo in Mumbai. The campaign generated over 900 tweets and reached more than 700,000 people, showcasing the excitement among employees. The initiative highlighted the joy and engagement of the team, exceeding initial expectations for participation.

1. Breaking the News Through Twitter.
After all, we love Social Media!
#AwesomeStuffWeDo
How a #tag that was more for employees went on to trend in Mumbai
on a weekend!!!

2. How it all started?
Gozoop Decided to have
alternate Saturdays off

3. Then came the Big Question –
How do we give it away?
Since Saturday Off was something
that people at Gozoop wanted
since a long time, we thought
let’s make people curious and
excite them before giving away
the BIG news!

4. We Decided to –
Use Facebook

5. And Twitter
#AwesomeStuffWeDo

6. And Then the Madness Begun

7. What exactly happened?

8. Others Who Tweeted

9. Total number of posts on the #tag
900+
Tweets @mentioning Gozoop
Original Tweets
432+
132 375
Retweets
Total reach
702,211
Timeline
deliveries
2,339,981

10. Source: http://hashtagbattle.com

11. And then, it happened!
It was trending till Sunday

12. Top Tweeps

13. The madness
elevated with
mouth watering
Amras For all!
And….And….

14. Takeaways
‘Twitter to unlock news’ turned out to be a crazy idea.
People were all charged up which translated to be a
perfect way to end the week.
We also realized a lot things that our guys cherish
while working. *the best part* :p
We never started the #tag to trend, initially the target
was 300 tweets which we then pushed to 500.
Overall a fun filled Saturday trending
#AwesomeStuffWeDo

15. Thank You  Keep Tweeting!