Social Media Buzz Report Australian Open 2012

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This document presents a social media buzz report on the 2012 Australian Open tennis tournament from January 15-22, 2012. It analyzes buzz and mentions across forums, Twitter, news, and blogs globally. Key findings include Novak Djokovic and Rafael Nadal generating the most buzz among male players, while Caroline Wozniacki and Kim Clijsters saw the most discussion among female players. The US, Australia, and Canada produced the largest shares of overall geographic buzz. The report was produced by Goldbach Interactive to analyze social media mentions related to players and events during the first week of the Australian Open.

Australian Open 2012
Social Media Buzz Report
January 2012 / Dominic Stöcklin, Jan Sedlacek

Picture: http://www.australianopen.com/en_AU/news/photos/popular, © Tennis Australia

Australian Open 2012: Overall buzz 1st week

35000
30000
25000
20000
Forums
15000
Twitter
10000 News
5000 Blogs
0

© 2012 Goldbach Interactive 2

Australian Open 2012: Overall keywords

© 2012 Goldbach Interactive 3

Australian Open 2012: Keywords on Twitter

© 2012 Goldbach Interactive 4

Australian Open 2012: Overall geography

26.80%
28.90%

USA
Australia
Canada
UK
Germany
Netherland
Italy
India 2.50%
Other 2.60%
13.50%
3.80%

4.20%

8.20% 9.50%

© 2012 Goldbach Interactive 5

Australian Open 2012: Buzz around selected male players

30000

25000

20000

15000

10000

5000

0
N. Djokovic R. Nadal R. Federer A. Murray B. Tomic L. Hewitt
Blogs News Twitter Forums

© 2012 Goldbach Interactive 6

Australian Open 2012: Buzz around selected female players

16000

14000

12000

10000

8000

6000

4000

2000

0
C. Wozniacki K. Clijsters V. Azarenka M. Sharapova P. Kvitova S. Williams
Blogs News Twitter Forums

© 2012 Goldbach Interactive 7

Setting of the analysis

Automated analysis based on several queries / keywords
/ Tool: Sysomos MAP (map.sysomos.com)
/ Timeline: 15.01.2012 – 22.01.2012
/ Demographics: worldwide
/ Language constrictions: none
/ Sources: News, Blogs, Twitter, Forums

Queries:
/ „australian open“ OR „australianopen“
- AND (djokovic OR djokernole)
- AND (nadal OR rafanadal)
- AND federer
- AND murray
- AND tomic
- AND hewitt
- AND wozniacki
- AND clijsters
- AND azarenka
- AND sharaopva
- AND kvitova
- AND williams

© 2012 Goldbach Interactive 8

GOLDBACH INTERACTIVE (SWITZERLAND) AG Dominic Stöcklin
Mattenstrasse 90 Senior Berater Social Media
2503 Biel/Bienne dominic.stoecklin@goldbach.com
@dstoecklin
www.goldbachinteractive.ch
Jan Sedlacek
Trainee Social Media
jan.sedlacek@goldbach.com
@jansedlacek1

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Social Media Buzz Report Australian Open 2012

1. Australian Open 2012 Social Media Buzz Report January 2012 / Dominic Stöcklin, Jan Sedlacek Picture: http://www.australianopen.com/en_AU/news/photos/popular, © Tennis Australia

6. Australian Open 2012: Buzz around selected male players 30000 25000 20000 15000 10000 5000 0 N. Djokovic R. Nadal R. Federer A. Murray B. Tomic L. Hewitt Blogs News Twitter Forums © 2012 Goldbach Interactive 6

7. Australian Open 2012: Buzz around selected female players 16000 14000 12000 10000 8000 6000 4000 2000 0 C. Wozniacki K. Clijsters V. Azarenka M. Sharapova P. Kvitova S. Williams Blogs News Twitter Forums © 2012 Goldbach Interactive 7

8. Setting of the analysis Automated analysis based on several queries / keywords / Tool: Sysomos MAP (map.sysomos.com) / Timeline: 15.01.2012 – 22.01.2012 / Demographics: worldwide / Language constrictions: none / Sources: News, Blogs, Twitter, Forums Queries: / „australian open“ OR „australianopen“ - AND (djokovic OR djokernole) - AND (nadal OR rafanadal) - AND federer - AND murray - AND tomic - AND hewitt - AND wozniacki - AND clijsters - AND azarenka - AND sharaopva - AND kvitova - AND williams © 2012 Goldbach Interactive 8

9. GOLDBACH INTERACTIVE (SWITZERLAND) AG Dominic Stöcklin Mattenstrasse 90 Senior Berater Social Media 2503 Biel/Bienne dominic.stoecklin@goldbach.com @dstoecklin www.goldbachinteractive.ch Jan Sedlacek Trainee Social Media jan.sedlacek@goldbach.com @jansedlacek1

Social Media Buzz Report Australian Open 2012

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