Social media are one of the most powerful digital marketing channels since they can be applied through the customer lifecycle with these aims: *Reach : Organic and paid social updates to create awareness including through lookalike targeting *Act : Paid social options to generate leads *Convert : Retargeting options at an individual level to increase conversion *Engage: Customer communications through organic updates, retargeting, and uploading customer lists to reach known customers. As shown in the below graph, there are many options for paid and owned media to communicate with customers on social media through their lifecycle, for example, customers at the reach stage of the lifecycle can be targeted with social posts and influencer sharing to generate demand and purchase intent. .

1. Social media are one of the most powerful digital marketing channels since they can be applied
through the customer lifecycle with these aims:
*Reach : Organic and paid social updates to create awareness including through lookalike
targeting
*Act : Paid social options to generate leads
*Convert : Retargeting options at an individual level to increase conversion
*Engage: Customer communications through organic updates, retargeting, and uploading
customer lists to reach known customers.
As shown in the below graph, there are many options for paid and owned media to communicate
with customers on social media through their lifecycle, for example, customers at the reach stage
of the lifecycle can be targeted with social posts and influencer sharing to generate demand and
purchase intent.